Rolex Brand Essay

Rolex Brand Essay
The Rolex brand is based on rich lineage and heritage, dated back to the 1905.It is world–famous for its performance and reliability; it sells high–
quality watches to men and ladies. It has been established in 1905 by Hans Wilsdorf and his brother in law .The Company originally named Wilsdorf &
Davis specializes in watch distribution. In 1908 the company decided to create a new name for the company that would be easy to pronounce in all
languages and concise enough to display on the dial of is watches and have decided to call the company Rolex. The London based company has
decided to relocate the company's headquarters to Geneva, Switzerland in 1910. The brands logo is a crown image with Rolex writing in bold letters.
The objective of the ... Show more content on Helpwriting.net ...
The firm does not have to deal with the pressure of shareholders who require short term benefits in order to show a profit from their investments
through the redistribution of dividends. On the contrary, Rolex got the opportunity to reinvest the benefits in the company to improve distribution and
after–sale services and to increase research and development. Rolex employs about 6000 people worldwide of whom 3300 employees are based in
Geneva, setting Rolex as one of the main employers and tax payers of Geneva. They are selling around 750000 watches each year for an estimated
turnover included between 2.5 and 3 billions, Rolex is the first brand of the luxury watch industry in term of sales (factory price). Moreover, Rolex
possesses 22 subsidiaries companies spread all over the
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Target Market Strategy For Selected Product And Service
Contents
1.1. Introduction 2
1.2. Background 2
2.1. The marketing environment 2
2.2. Macro environment: 3
PEST(EL) 3
2.3. Micro environment 3
Competitor: 3
Customers: 4
Distributors: 4
2.4. SWOT 4
Strength: 4
Weakness: 4
Opportunities: 4
Threats: 5
2.5. Porter 5 5
Threat of new entry: 5
The bargaining power of buyers: 5
The bargaining power of suppliers: 5
The threat of substitute products: 5
The rivalry among existing firms: 5
3.1. Base of segmentation in different markets 5
3.2. Target market strategy for selected product/service 7
3.3. New position for selected product/service 8
3.4. Customer value proposition affect marketing activities in market 8
4.1. The marketing mix 9
4.1.1. Product as a part of marketing 9
4.1.2. Price 9
4.1.3. Place 10
4.1.4. Promotion 11
4.1.5. Additional element of marketing, namely: People, Process, Physical environment 11
5.1. Conclusion 12
6.1. Recommendation 12
References: 12
1.1. Introduction
Marketing plays an important role in the success of the business. In 21st century, marketing became most the fastest growing field and interesting many
employees. As a result of this report, my audience will be showed the perfect marketing strategy of Rolex – the leading name in luxury wristwatches, it
becomes well known in over the world and some of the world 's most famous people have used.
1.2. Background
In 1905, Hans Wilsdorf have founded Rolex's brand from a small company specializing in the distribution of timepieces in London. The

Character Analysis Of Ray Levoi In Thunderheart
Ray Levoi is a character played by Val Kilmer in the movie Thunderheart (1992) directed by Michael Apted. There are many themes for the movie
Thunderheart, but this essay focuses on how Ray Levoi culturally evolved. Levoi is a quarter Sioux Indian and White. He does not know much about
his Native side because his father was a drunk who abandoned him as a child, so he is basically white washed. He is also pretty ignorant about it as
well, because in the beginning of the movie he does not seem to want to know anything about it. As the movie progresses, Ray gets more in touch with
his Native side and has a whole new understanding of what it means to be Native American. Since, Ray does not know anything and pretty much does
not want to know anything about his traditional Sioux side, he pretty much ignores the snarky commentary when other people try to say anything about
it. For example, when Richard Yellow Hawk called him "Washington Red Skin" he basically ignored him; however it did not bother him for some
reason. And there are multiple times when Walter Crow Horse says a snarky comment about him being Native and ... Show more content on
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At last, we reach the final trade between Grandpa Reaches and Ray. For Ray to trade his Rolex with Grandpa means that he has accepted that he is one
of the Natives and that he has committed to the fact that these are his people; and he expresses a lot of newfound maturity by doing so, because he is
not materialistic anymore. And by Grandpa giving Ray his peace pipe it shows that his mission is complete. At the end we do not know if Ray goes
back to the reservation or back to Washington D.C. because his car is right in the middle of the crossroads. This symbolizes how he is now truly half
native and half White; and it also symbolizes that he has no more road blocks so from then on he knows who he is and he will embrace

What Is Marriott's Value Policy Statement
Marriott International Over the last 85 years Marriott International is an American diversified hospitality company that manages and franchises a broad
portfolio of 4000 hotels and related lodging facilities spread over 79 countries across the world. Marriott has upheld a commitment to responsible
business, human rights, ethical and legal standards in all aspects of the business. The success of Marriott is committed to values and world class service
every day. "How we do business is as important as the business we do" Marriott believes in Deming's principle of continuous improvement through
effective policies, procedures of management system. The quality should never be compromised and should benchmark the market leader in terms of
quality and services. Marriott ... Show more content on Helpwriting.net ...
It follow Deming's principle of "prevention rather than detection" and produce the best smart phones for the globe in first attempt. They valued
Deming's principle of adding an additional value to the product and offer warranties, guarantees for the customer security. The quality policy statement
has four basic values to be observed .i.e. People: the products are customer focussed and made to satisfy them. It identifies Tom J. Peters and Deming's
principle that "the quality is not about products but people" and brings continuous innovations and improvements to the every new product they bring
in. Excellence: benchmarking the best in the market and making the standards up to it. They identify Charles B. handy principle of status quo that the
quality is not only the name of a status quo but a constant improvement to retain a good brand name to remain the creative leader. Change: according to
Charles B. handy bringing the change through communication and technology innovations.

Rolex Essay
Origin & History
Rolex was founded in 1905, in London specializing in the distribution of timepieces, by Hans Wilsdorf. He was 24 when he founded the company. He
had a dream of making a watch worn on the wrist. Hans Wilsdorf believed that the wristwatches could become elegant as well as reliable in the days
when wristwatches were not very precise.
Hans Wilsdorf wanted his watches to bear a name that was short, easy to say and remember in any language and which looked good on watch
movements and dials. He tried combining letters of alphabet in different ways but could not get a satisfactory name for his watches. He says, one
morning, while riding on the upper deck of a horse–drawn omnibus along Cheapside in London, a genie whispered 'Rolex' ... Show more content on
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In 1927, for example, Mercedes Gleitz became the first woman to swim the English Channel successfully while wearing one of the Rolex wristwatches.
To trumpet this historic achievement and showcase its new watch, Rolex took out a front page ad in England's Daily Mail. The "testimony concept" got
introduced to the world through this ad. In the 1927 placement, the copy describes the qualities of the watch (waterproof), while the witness (Gleitze)
provides testimony that Rolex's claims of a waterproof watch are true. "More than ten hours of submersion under the most trying to conditions failed to
harm its perfect timekeeping," the ad proclaims. "...Perfect timekeeping under all conditions is at last a

Pepsico Value Chain Essay
COLLAPSE
Q1) Identify all members of the value chain starting with Pepsico. Include the classifications of retail channels discussed and explain the roles of each.
Pepsico uses a vertical marketing system (VMS).
Pepsi Cola works hard to increase its popularity in the Cola industry. It even works harder to ensure that it adds enough value to its product. In doing
so, the organization utilizes other players to constitute its value chain. The film, PepsiAmericas, provides an in–depth review of the manner in which
the company organizes the members of its value chain as well as how it operates to ensure efficiency. PepsiCo forms the first member of the value
chain of the company. PepsiCo manufactures the raw products and concentrates for before sending them to the next member of the value chain. The
next member of the value chain is the Franchise Bottler, who continues the manufacturing process by adding the concentrates into carbonated water.
The franchise bottlers that bottle, package, and store ... Show more content on Helpwriting.net ...
Its established customer will no longer view it as a differentiating factor between classes. A change in the consumer attitude might reduce sales in the
long–term. Such a reduction will affect the profit margin. Another effect that the company is bound to suffer is in its image. The image of the company
associates with class. Therefore, availing its products at Walmart will tarnish the company's image and create the perception of it being cheap. Another
factor that the manager ought to consider before making such a move is the niche of the market in which their company currently operates. The
company currently occupies a high niche in the watch market. Battling to put its products in Walmart is bound to affect the market niche it currently
occupies negatively. Therefore, the best move for the managers is to forego the temptation to engage Walmart as a reseller of its

Defining Marketing
Defining Marketing What is marketing? More important, what importance does marketing have on an organization 's success? In this paper, marketing
will be defined. Included will be my personal definition of marketing, the definition found in Marketing Management, and the definition found in Basic
Marketing. Based on these definitions, I will explain the importance of marketing in organizational success.
Definition of Marketing There are several definitions of marketing. Although many sources define marketing differently, each definition has the same
meaning. The following will describe my personal definition of marketing, followed by the definitions of marketing in Basic Marketing and Marketing
Management.
Personal Definition ... Show more content on Helpwriting.net ...
Wachovia As a result of Wachovia 's marketing strategies, Wachovia has been ranked number one in customer service for the past five years among
banking peers. According to the Wachovia 2005 Annual Report, "driving our growth is an uncommon partnership of banking and brokerage businesses
that leverage the collective wisdom of our skilled relationship managers and finical advisors to bridge a lifetime of customer needs" (Wachovia, 2006).
Rolex
Rolex is another organization that has found success from good marketing. Rolex watches are products that sell themselves. As quoted in Rolex
Watches – A Brief History, the founder of Rolex "wasn 't content merely to invent the first wristwatch. He wanted to invent the first truly accurate
wristwatch, one that you could actually run your life by" (Brittons Watches, 2007). Because of good marketing, Rolex is considered to be one of the
most prestigious watches in the world. No matter how one defines the word, an organization 's success relies on marketing. Each of the three examples
provided in this paper prove that marketing created organization success for each of the organizations. According to Basic Marketing, "if the whole
marketing job has been done well, customers don 't need much persuading. They should be ready to buy. And after they do buy, they 'll be satisfied and
ready to buy the same way again the next time" (Perreault and

Rolex vs Patek
McGill University
10
BATTLE OF THE BRANDS
Patek Philippe vs. Rolex
Gizem Ozdemir, Cynthia Younes, Martin Lemay, Alex Beauchesne
Table of Contents
 Introduction to the Watch Industry 3  Customer and Competitor Analysis 4 PATEK PHILIPPE 5  History of Patek Philippe 5  Patek Philippe's
Strategy 6  SWOT Analysis 8  Marketing Mix 9 ROLEX 11  History of the Brand 11  Scope of the Brand 12  SWOT Analysis 12 
Marketing Mix 14  Results – Patek Philippe 15  Recommendations Patek Phillipe 16  Results–Rolex 17  Recommendations–Rolex 18  Works
Cited 21
* Introduction to the Watch Industry
Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry ... Show more content on
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7 (Ziglar, Chronocentric: Beginner's Gudie to Major Watch Brands)Still based on our perceptual map, we can see that Rolex has an average luxury level
and degree of innovativeness. Rolex is a competitor of Patek Philippe but Patek Philippe is not a competitor of Rolex. This is because Rolex has a
strong awareness and sometimes wealthy customers are more attracted to buying a Rolex because they don't feel the need to buy watches as costly as
Patek Philippe.
What is interesting in this market is that there are no clear leaders. Even though each company's goal is to make the more profit as possible, we can't
define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe's core ideology is to have the most
prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In
comparison, Rolex's purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of
success, Rolex sells more but Patek has a much higher reputation.
PATEK PHILIPPE
* History of Patek Philippe
In 1839, two Polish immigrants, a businessman Antoni Patek and a watchmaker Czapek joined forces to found « Patek, Czapek & Cie » in
Geneva.
Five years later, in 1844 , Mr. Patek found another partner who was a watchmaker and Patek Philippe was born. In

The Characteristics Of A Rolex As A High-Quality Products
perceive that its attributes have better utility than its competitors. For example, a Rolex watch has attributes–such as design, styling, performance, and
reliability–that customers perceive as being superior to the same attributes in many other watches. Thus, we can refer to a Rolex as a high–quality
product
Innovation
Innovation refers to the act of creating new products or processes. There are two main types of innovation: product innovation and process innovation.
Product innovation is developing something new with characteristics and attributes not known before. Examples are Intel's invention of the
microprocessor in the early 1970s, Cisco's development of the router for routing data over the Internet in the mid–1980s, and Apple's development of
the iPod, iPhone, and iPad in the 2000s. Process innovation is the development of a new process for producing ... Show more content on
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Improving the quality of a company's product offering is consistent with achieving responsiveness, as is developing new products with features that
existing products lack. In other words, achieving superior quality and innovation is integral to achieving superior responsiveness to customers. Another
factor that stands out in any discussion of responsiveness to customers is the need to customize goods and services to the unique demands of individual
customers or customer groups. For example, the proliferation of soft drinks and beers can be viewed partly as a response to this trend. Better customer
responsiveness can further be provided with superior design, and superior after–sales service and support. All of these factors enhance responsiveness
to customers and allow a company to differentiate itself from its less responsive competitors. In turn, differentiation enables a company to build brand
loyalty and charge a premium price for its

Strategic Marketing Management
[pic]
Executive summary:
In this one i did my report on the 'Rolex Watch Company', as we all know that Rolex Comapny is the leading producer of the luxury Wrist watches.
And they are the leaders in the field of watch business. In this report i have mentioned the principles of the strategic planning and proters five forces
rule and the steeple analysis. And i have apllied all these to my company which 'Rolex'. And how they are implementing the strategies. Secondly, i have
mentioned the effective marketing options tjhat the Rolex company have when compared to the other watch companies.
And thirdly, i have outlined how the globalization changed the business environment and how Rolex company has gained advatage because of the ...
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1) What products and services do we deliver?
2) Where and when do we deliver our products and services?
3) Who are your target customers?
4) What tangible value that our products/services will deliver to the customers?
5) What is our competitive advantage?
Thus this is the first and fore most principle for any business/organization which lead to move further.
2) Setting the company's objectives and goals:
For any company setting the objectives and goals are important and necessary for the mission statement to make it happen. The objectives and goals of
any company are needed in order to reach its mission, as an example " if we want to reach 1st floor of any building we need steps" so steps are like the
objectives and goal which helps to reach our destination ( mission ). Secondly, any company's mission should be turned into detailed supporting
objectives for each level of management. And in this one the important thing is that the manager should have objectives and he should be responsible
for achieving them.
For any company, goals should mark a well defined and detailed pathway for achieving the strategic plan. Secondly, the goals a clear time frame and
performance target should be integrated in to each goal statement. In other words, any company must have SMAAART goals– are Smart, Measurable,
Achievable, Action oriented, Affordable, Realistic and Time bounded. So any company must have these type of goals which helps and

David Beckham Ethos Pathos
This ad is trying to sell Rolex watches; and they use rhetorical devices such as ethos, logos, and pathos to do so. What is pictured in the ad is two
pictures of English soccer star David Beckham, one of which is him in his uniform for his team and the other in casual clothing. There is also a picture
of a beautiful Rolex watch, the product of which they are selling. The type of text included is a small paragraph in small text on the lower half of the ad,
explaining and describing David Beckham's success as well as greatness "on and off of the field."
The use of ethos, logos and pathos encourages people to buy Rolex watches. In reference to ethos, the people of Rolex use David Beckham as both a
successful human and as an athlete. This shows us his true profession as a soccer player. Rolex endorses their items and watches by real life examples
of this celebrity. This gets people to believe that if David Beckham has a Rolex, then we need a Rolex as well. Also, Rolex itself, being a brand, is a use
of ethos. Logos can be portrayed as saying that Beckham has been to "three world cups" which is factual to him being a successful soccer player. ...
The biography presented reports Beckham's "charisma" and success, as well as an high achiever. Rolex leads their buyers to believe that success can
work hand–in–hand with material items, which in this advertisement is a costly watch. Emotional words like "surpassed", "unsurpassed" and
"sensational" empowers consumers to understand he is elite. This demonstrates that anyone with a nobility lifestyle need the Rolex to display their own
value. The intended buyer/audience to Rolex is anyone who "Live for greatness" and anyone who has the money to buy a watch like this. Also, anyone
who believes they are successful is the intended audience, since they portray a successful person like David Beckham to try and sell Rolex

Watches In The Military
Egyptian and Babylonian astronomers used the sundial as a primitive form of today's smart watch. Train conductors have utilized pocket watches to
maintain a tight and precise schedule due to their accurate time keeping. Watches in the military have components such as tachometers, barometers, and
atomic timekeepers that aid in more than just timekeeping. Wall Street uses watches to coordinate trades and exchanges in stock. Watches are depended
upon all over the world without being thought of as much. When a wristwatch is used every day continually its value doubles not only in sentimental
value, but the rarity of the timepiece increases.
Continuing its groundbreaking technological advancements in recent days, according to Dave Paresh the Apple ... Show more content on
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This device houses a movement that has numerous mechanical gears that spin and move the hands placed on the subdial. The subdial is the main
display seen on any watch, on the subdial, there can be numerous complications showcasing not only the time but the moon phases, date, and power
reserve. These parts are protected by the case, lug, and bezel. The device is secured to the wearer's wrist with a band made from a variety of materials
such as steel, leather, and silicon. But the key feature of the mechanical watch is the crown as it is used to wind and power the watch with coils storing
tension and releasing it ever so slightly. Patek Phillipe, Audemars Piquet, Panerai, and, Rolex are just some of the most renowned mechanical watch
makers in the world. These companies have been the pioneers of new technology that has been immaculately built. Yet these companies build their
branding by connecting more deeply with the customer offering them the whole customer experience with first class service, professional consultants,
and other objects/tokens to show their appreciation to the customer with the purchase of every

Print Magazine Advertising On The World
Print magazine ads can have a lot of influence in the world, like offering a new window into a product that readers did not know before. The ads from
magazines offer a first impression of some introducing a whole new world. Some present relics from an old dying age to products that are at the front of
what is going to happen and how fast. With the business of watches dropping in favor of cell phones, Breitling and Rolex needed a way that they could
help drum up business and revenue. One such example of this is Breitling, Breitling took a liking to Fast Company while Rolex tried personal luck in
Fortune magazine. Targeting the middle to high income professionals they appeal through the tones of innovation and remembrance of old money. ...
Below their slogan for the ad, there is an explanation of what their watches go through on a daily routine for the pilots and for those who use the watch
daily. There is a list of four locations around this nation where a buyer can go get their own Breitling Watch, at one of their own boutiques. To top off
the ad that oozes authority, challenge, and excitement, the Breitling gold wings placard onto the page followed by the main slogan, "Instruments for
Professionals". The watch itself, the Super Avenger II; the black dials accented by white face plates, hints of red and blue compliment the watch. The
band, a stainless steel showing off a matte silver color, shows a shine that is not offered by many. Watches of this caliber offer a level of quality and
expertise and they are marketed to such a level so that the readers of Fortune Magazine can experience. The Breitling ad published in the Fast Company
is, "...the only business media brand that inspires change" according to the Fast Company Media Kit. Fast Company has an average circulation of
725,000 people every month. The readers of the magazine have an average age of forty–five and with a gender composition of 60% men and 40%
women. Fast Company is the magazine for business people who knows what they want, and so they work to achieve that goal.

Ethos Pathos And Logos Vs Bmw
We look around ourselves everyday and see many brands and logos. Some of these brands and logos that we see are fancy and pleasing to the eye, but
all come with a price. There are many varieties and many categories that these brands produce products in. Social media, the masses, and resource
quantity are all factors of why these sought after products are very pricely. Man or women are willing to pay extra money for a brand name. Whether it
may be the elderly, young, man, or woman, if it has a well known name on it, people are willing to pay more money for it than a similar version. First,
the fact of the matter could be to show off that they have something that many others don't have. "Why would a man drive a BMW? because it's
practical? Because its economic? Because he likes the way it looks? No, its to show people that he is rich, successful, important, worthy or that he
belongs to a certain social class." (Radwan, 1). A big factor of why people pay more money for a certain brand of vehicle is because of the satisfaction
it gives the people who purchase it. Considering the maintenance costs for a BMW is through the roof, it is certain that people do not buy them because
they are economic. Second, wearing certain products gives other people the image that they are set in a certain place in the economic ladder. For
example, people who buy ... Show more content on Helpwriting.net ...
"the memory or pride or feeling that comes from having purchased a genuine luxury good – is part of the reason that we seek authenticity. Simply put,
treating yourself to fake Louboutins would be like not having treated yourself at all." (Page, 3). The need for authenticity develops as a child. "A study
that tried to convince children that a cloning machine had produced their favorite item found that most children refused to accept the duplicate as
identical." (Page, 3). A genuine product is more desirable than something the mind is convinced is not

Case Purpose A New Brand Positioning Strategy Of Omega
1. Propose a new brand positioning strategy for Omega. How does this new strategy take into account the brand's current PODs & POPs and existing
customer brand knowledge? (25 points).
With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world's largest luxury
watch. This would require substantial strategic decisions to be made especially related to the Omega's product families and its associated
communication strategies. The following are the recommendations or the new branding strategies:
I. One of the primary change in strategies would require pruning Omega's product lines to make it more coherent and to eliminate any potential intra–
firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete
directly against other Luxury Brand watches. The prevention of any overlapping with sub–brands will ensure that there is no potential risk to the
dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image
of the Omega brand by withdrawing a number of Omega's low–priced models thereby boosting the band profitability which will ensure that there is
enough opportunity for the improvement on brand margins – a key factor in reducing the price differences with Rolex. Another underlying argument is
that this process will enable the exclusivity

I Am A New Alarm Clock
YESTERDAY– (3.4)
I awoke to hear my alarm going off, an audial reminder that it was 6:30, time to begin my day. Lazily I stretched out my hand, fumbling about trying to
search for the snooze button, while all along the vociferous rhythmic beeping continued. Finally with a burst of energy I sat up, and slammed the
snooze button. I needed to get a new alarm clock, one with all the latest bell and whistles although my alarm was perfectly satisfactory. George got this
new alarm clock with smart phone connectivity ... and won't stop talking about it, until I get mine. My day continued as normal, turning on the T.V as I
dragged myself to the bathroom, catching a glance of the new iPhone ad before I stepped into bathroom. Turning on the shower on full blast, hot water
streaming down, I closed my eyes. I felt drained although I had just awoke. Work was tedious and after working so hard, all I could now focus on was
my trip to London next week, flying first class to purchase designer furniture for my new house. Everyone at work would be red with envy, once they
heard about my trip. I heard London is big for its designer clothes, a perfect place for me to spend some money, buy a new wardrobe maybe.
I abruptly turned off the shower and opened my eyes, I was going to be late. Hurriedly I got dressed, which shoes to wear, I had so many. My black M
& S shoes were six months old, a bit lagging in the fashion trend for myself. After work today I would go purchase those new Overland shoes I

Marketing Strategy
"Quality Takes Time"
MARKETING STRATEGY
MKT 306
Tutor: Ms. Alison Watson
Due: Monday, January 10th, 2011
Table of Content
1.0 Brief History of Wrist Watch Industry
2.0 Executive Summary
2.1 Rolex Competitors
2.2 Rolex Marketing Tools and Techniques
3.0 Introduction
4.0 Situational Analysis (SWOT)
4.1 Situational Analysis (PESTLE)
5.0 Differential Advantages / Competitive Edge (USP)
6.0 Segmentation Targeting and Positioning (STP)
6.1 Rolex Competitive Positioning
7.0 Market Objectives and Goals
8.0 Marketing Strategies and Programmes (4 P's)
9.0 Conclusion and Recommendations
Bibliography
1. 0 A Brief History on Wrist Watch Industry
The first wrist watch was invented ... Show more content on Helpwriting.net ...
Though this is a single point perspective it is notable one of the possible weakness and potential threats Rolex may face in the future.
While omega's entry level watch priced at a competitive cost of $2500.00 Rolex cheapest cost was recorded as $4100.00. Price and maybe the current
economic challenges may have played a role in the turn of events. Both Rolex and Omega brands aggressively compete in the Asian markets i.e.,
(China and Hong Kong) but the Swatch Group based on Bank Vontobel Analysis Rene Weber estimated that in (2008) Omega's (2008) sales at about
SwFr 1.48 Billion and Rolex 92008) sales SwFr 4.5 bllion.
These are simply estimates are both companies does not report sale Rolex's spokesperson Virginie Chevallier advised that use of certification data may
prove to be inaccurate because if lack other data.
The brand is linked to major elite events in various disciplines such as yachting, equestrian, golf tennis and others. A notable area of applause is the
company's social programmes i.e., the "Mentors and Protégés" and the "Awards for Enterprise Programmes".
The former was established in 2002 to perpetuate the world's artistic heritage in dance, literature, film, theatre, visual art and music. It provides an
opportunity for gifted, young individuals across a range of artistic

How Did Taiga Fight For Power?
Once upon a time there was a world far from ours known as Foreverland. Where the people possessed incredible powers and immeasurable knowledge.
There were all sorts of beautiful, powerful creatures living there. But, the vile behavior was corrupting this world. The people were divided constantly
fighting for power. From here The Immortals arose. Taiga the Goddess of Nature, Rolex the King of Fire, Silta the Queen of Ice and Wind, and Lorga
the Goddess of Time and Future. They were a powerful team, protecting the innocent and fighting for freedom and peace. Until one day, Lorga became
more powerful than anyone could have ever imagined. She could predict the future and alter the past. She destroyed cities, kingdoms, and villages.
Taiga, Rolex, ... Show more content on Helpwriting.net ...
He looked at Taiga as he fell and grabbed her hand. As he he perished, he transferred his powers over to Taiga. With this, Taiga received fire and earth
essences. As Lorga charged towards her, Taiga used her newfound gifts against her and demolished her. Lorga fell to the floor and time swallowed her
up. Taiga now was the only survivor of The Immortals. Taiga now ruled the lands with all its inhabitants best intentions at hand. Although, she knew
that Lorga could come back within time, Taiga stayed strong preparing for that day. Till this day, Lorga hasn't come back and Taiga is staying stalwart.
The loss of The Immortals and the war between them was horrible and destroyed more than imagined. On the day the war occurred, every creature from
the land congregate together to praise the will, power, and bravery of the creatures who perished that day, and most importantly Rolex. Taiga remains in
great power and is knowledgeable of Earth. She tells "stories" that insure great wisdom. Hoping that we will not disfigure each other, but learn from
these stories. They call the land where "bedtime stories" come from

Rolex Profile Of Rolex Watches
Not many products in the U.S. are as well–known and recognizable as a Rolex watch. The creators of Rolex have made a watch that bring joy to their
consumers as well as a fashion forward approach. Some of the top names in the Rolex brand include the date adjust, Deep sea, Yatch–master and the
brand new one the Sky dweller. The Rolex Company only makes about 500,000 watches per year, even though that number is far smaller than the large
demand. Rolex keeps its image up by having famous people wear them as advertisement, such as Ian Flemings James Bond character wore one.
Because of the high quality and fancy design of Rolex watches, they are priced with a big price tag ranging as low as $6,000 to as high as a million and
above. Throughout the years the demand for Rolex has continued to rise due to technology advancements and new strategy. Rolex only produces a
certain number of watches each year to ensure that they keep their customers eager to get ahold of the product. The demand of a product shows the
quantities of a product that a consumer would be willing to purchase at the possible prices, while all other factors remain unchanged and equal. This
states that the relationship between the prices of Rolex watches and the quantity that consumers are willing and able to buy at each price will give us
the demand for Rolex watches. Rolex is an international brand of watches which means that all wears of this product come from all over the world with
different backgrounds. In

Consumer And Consumer Self Identity
1.0 Introduction
Consumer researchers have recognized that people consume in ways that are consistent with their sense of self (Sirgy, 1982). Consumption is not only a
tool to obtain the value of goods and display social status, but also is closely related to self–identity. In the consumer culture, customers no longer just
shop because of their needs. The desire of individual's self–development and self–taught continue to stimulate the consumption. People change
themselves as much as possible by buying new goods. In answer to the problem "what kind of person he is", people not only judge other people
according to a virtue or quality of the individual, but tend to be based on personal lifestyle or behavior consistent with specific groups. ... Show more
content on Helpwriting.net ...
It is important for marketers to understand the concept and dynamics of self, the meaning of goods then they could use this link to advert better (Elliott
& Wattanasuwan, 1998).
3.0 The importance of advertising
In the increasingly competitive market, people pay more attention to the development of brand image. Meenaghan (1995) stated that advertising is
considered to be an important marketing tool. It informs consumers of the product information and it is a popular and effective way to communicate
with their customers. Companies could attract target groups through advertising. Advertising are largely based on defining the desires and dreams of the
consumers so it do not attempt to manipulate consumers, but rather the symbolic meanings which are attached to the products. When a company
launches advertising, its goal is to promote consumption and increase market sales. Abideen and Saleem (2011) stated that advertising promotes
product awareness in the minds of all the potential and target consumers and as such playing a huge role in influencing the consumer purchasing
decision. Therefore, many companies choose to make the advertising to attract the customers. These companies also use consumer's self–identity
concept to advert and let the customers know the products could satisfy their self–identity. There are three different advertisements below.
3.1 Chanel
The first advertising that is

The Price Of A Service
Price: The price of a service is formulated and derived based on various factors such as the nature of the service, market demand, supply and demand
trends, its various cost elements, level of competition etc. which will have to the considered while service ricing is conducted. It must be taken
consideration that market price of some services have been highly fluctuating to the extent that it is difficult to find a common trend. Therefore, ore
pricing policy will be directly linked to these fluctuations in the market. It Is also important to note fact that in order to deal with competition and price
wars, the products identified can be priced and marketed as luxury experience with special emphasis being placed on the concept of extraordinary
service. Finally, this pricing policy will take into consideration that, in order to sell the identified services those competitive and premium prices in the
market today, focus has to be placed on efficient methods of operation to cut costs, reduce overheads, and create a positive image of the service in the
customers mind.
Promotional: The promotional strategy will be dealt mostly within the marketing strategies section. But within this section there are a few points that
need to be highlighted regarding the promotional strategy that is going to be utilized for this marketing plan. Firstly from a promotional perspective, in
order to compete effectively with local competitors, different products will be marketed differently according

Right Vs Right Versus Right
Right Vs Right "Sometimes business owners or managers will be confronted with a difficult problem which will question one's morals and
responsibility. These situations are called right versus right and not right versus wrong. In a right versus right situation a business owner or manager
must choose between two ways of solving it the problem. Each alternative is the right thing to do, but there is no way to do both". (Badaracco 1) In this
essay I will put myself in the position of the business owner and analyze the case from "Blindsided by Bankruptcy" by Ciulla Martin and also a case
from "Defining Moments: When Managers Must Choose Between Right and Right" by Joseph L. Badaracco, Jr.. I will come to a conclusion about the
moral dilemma in ... Show more content on Helpwriting.net ...
It's a three millions dollar commitment and will give it to me on great terms, despise that fact I already own Rolex five million dollars. The two choices
in this case is to accept Mr. Bultmann's offer or not to accept his offer, which both are right decisions for my business. If I decide to take the Mr.
Bultmann's offer I would be taking my attorney advice to stock up on my inventory, which I will use to help me get through the Chapter Eleven. Since I
been doing business with Mr. Bultmann for years I wouldn't disappoint him and he trusts that I would catch up with payments. If I don't accept his offer
I would not be putting my business is three million dollars more in debt. I could avoid the possibly of failing to sell the new line of watches, which
would hurt my relationship with Mr. Bultmann because I am known for being a constitutionally honest person. I would accept offer his for the three
millions dollar commitment. At this point I will do anything to get through Chapter Eleven and stocking up my asset is the best decision for my
business. The Rolex watches are an unsecured loan if they don't sell I can just must give the watches back. I can't lose I am already filing for Chapter
Eleven. My aunt was in a similar situation where her restaurant had a rough winter season and out a loan from the bank in order to keep her business
running. With the loan she was able to put by her business on its feet and now own three restaurants and paid off her

Watches Worn
Exploring the Watches Worn by Famous Athletes
No matter what type of sports they play, athletes across the globe receive due recognition for their prowess. Many athletes are introduced to their sport
of choice at an early age, and they may have been practicing for numerous years before they become well–known to the public. Not everyone achieves
the level of success and worldwide adoration among fans that Beckham and Woods and Federer, have, of course – but countless individuals strive to
reach such a degree of fame. The advantages afforded the major players are significant, and that includes being paid far more than those in a multitude
of other professions will ever earn in a lifetime. While athletes are paid well for their talents, they ... Show more content on Helpwriting.net ...
Roger Federer is yet another athlete to have linked his name to the Rolex brand. He has excelled in a sport that is typically ruled by young athletes, and
he has continued to rank highly for more than 10 years. He has consistently garnered an impressive number of world records, so it's no surprise that a
luxury watch brand like Rolex would invite the celebrated tennis player to publicly approve of their brand. His dedication to playing his sport in a
classic style matches the image of the classic watchmaker.
Plenty of other top competitors in tennis have lent their names and images to luxury watch companies, as well. Novak Djokovic has represented
Audemars Piguet watches for years. He was elevated himself in the tennis world at a fast pace, and the watch company apparently recognized that he
would serve them well in their marketing efforts. Rafael Nadal has won multiple titles, so he was an obvious choice for Richard Mille. The company
collaborated to create a timepiece known as the Tourbillon RM 027 Rafael Nadal, a watch specifically designed to be the kind of durable, lightweight
price that a top athlete would appreciate. The watch that Nadal proudly wore on the court – and that CNBC reporter Robert Frank predicted would sell
out – was certainly a

Rolex Essay
Rolex, the esteemed timepiece manufacturer, known globally as a statement of success, quality, and prestige, is regarded in the watch market as part of
the highest tier of timepieces. The Swiss watch company was founded in 1905 by Hans Wilsdorf and his brother–in–law William Davis in London, with
the vision of making quality timepieces more popular. They chose Rolex as the name because they believed that the sound a watch made while being
wound sounded like the word while also being short enough to fit on any size watch. In 1914, Kew Observatory awarded a Rolex watch a Class A
precision certificate, a distinction normally granted exclusively to marine chronometers. The company spent 14 years in London and then Wilsdorf
moved the ... Show more content on Helpwriting.net ...
Rolex was the only company not to take losses, as it used this time period to further its reputation for quality and performance. In 1926, Wilsdorf
developed and patented the first truly water–resistant watch, the Oyster. The watch was strapped to the wrist of Mercedes Gleitze as she made her
pioneering 15–hour swim across the English Channel. Rolex capitalized on the event by using it in advertisements, and by building displays in jewelers'
windows that featured a watch submerged in a small tank of water. Eventually, Rolex brand had gained such prestige that British Royal Air Force pilots
brought them to replace the inferior watches that were normally issued. Pilots captured during the war frequently had their wares confiscated, but when
pilots wrote to the company describing their experiences, Rolex would replace the watches at no cost. This led American servicemen learned of Rolex
while stationed in Europe, thus helping to open the lucrative U.S. market to the company. By using these unique marketing opportunities to their
advantage, Rolex raised brand awareness and furthered its reputation as a major player in the watch market.
In the post–war era the company set its sights on further expanding the brand and Rolex continued to build its high–performance reputation. In 1945,
Rolex introduced the Datejust model, the first chronometer with an

Advertising Clip Analysis
Target Audience
When analyzing the target audience the first thing that came to mind was Mothers between the ages of 28–35. These would be the primary consumers
for two of the three products located on the advertisement. This is the primary age range for moms to have babies and toddlers. These mothers are in the
middle to upper class. They have a high education level. The thought behind this is that the nature of the product is a little more expensive due to its
organic ingredients. The pouches shown are sold individually, making one think that they are a little more expensive, usually what you see out of the
Dannon Oikos line.
Proposition
The proposition was a very lacking in this advertisement. It seemed like the Stonyfield was ... Show more content on Helpwriting.net ...
Proposition
While I have no idea what was in the creative brief or what the actual phrasing of the strategy was, the tagline "unlock your heart" came to mind. The
idea behind this is that these women have been in relationships for a while. One of the many advantages of advertising in Cosmopolitan is the nature of
their content. Women who buy Cosmo are adventurous and some are looking to spice things up. Some relationships become stagnant in the time
between the initial feelings of joy and the proposal. This proposition is attempting at connecting the desire of a deeper more meaningful relationship
with the idea of marriage, or at least engagement. I think it accomplishes that aspect in a manner that is simple and to the point while retaining the grace
and elegance of the rings.
Way the Campaign Should Work
This campaign uses emotion appeals as well as discriminating arguments to try to convince their audience. The emotional appeal comes from the idea
behind the proposition. It pulls on those inner desires of women to find a husband or take the next step with their significant other. The discrimination
argument comes with the placement of the rings on the lock. Each one is place in a manner that the name Tacori is shown on each one. This subtle thing
implies the fact that is only Tacori that can match this desire for them. These two points really convey the point on the King Continuum of relating to
own wants and needs. The purpose of this advertisement is not to

The Reasons Behind The Success Of Rolex Company
"Success of Rolex company"
Name: Aida salim
Student ID: 130690
Section: 65
Table of Content:
1. Introduction 1
2. Review of literature 2–4
3. Methodology 5
4. Results and discussion 6–8
5. Conclusion 9–10
6. references 11
7. Appendix–Questionnaire 12–13
1. Introduction:
The great history of Rolex started in the 1908. Rolex gained the reputation in providing specialized design and manufacturing various type of unique
watches.
The success of the Rolex company was based in the professional work in manufacturing the watch and paying attention to customers desire.
In this paper, I will explore the reasons behind the success of Rolex company. So, what are the factors behind the company success? ... Show more
How many watches do you have?
1. One 2. Two 3.Three 4.More
2. Which is your most favorite watch brand? 1. Rolex 2. Omega 3. Chanel
3. Do you think that Rolex success is caused by its high Quality? 1. strongly agree 2. agree 3. disagree
4. Do you think that Rolex is suitable for all people from different gender? 1. strongly agree 2. agree 3. disagree
5. Do you think that Rolex has many types of items? 1. Yes 2. No 3. I don't know
6. Rolex is the most beautiful and expensive brand in the world. Do you agree? 1. disagree 2. agree 3. disagree
7. Do you have an idea about the factors behind the company success? 1. Design 2. Quality 3. both
8. Do you dream of possessing one of Rolex watches in the future? 1. Yes 2. No 3. Maybe
9. Do you think that Rolex watch price is affordable?
1. strongly agree 2. agree 3.

Functionalist View Of Slavery Essay
Examining slavery from a functionalist point of view, the functionalist perspective would be that slavery is needed in agriculture and will benefit food
businesses by keeping the cost of food down, with the slave owner still able to make a profit. This is of course only one example of a certain type of
slavery, since slavery can be used for in agriculture. By keeping the cost of food down the businesses that are buying the foods worked by slaves are not
having to pay as much, therefore their profits are higher and they are able to pay their employees more. Another way that slavery is needed in
agriculture is in most countries families will sell their children in order for the family to survive. Being able to sell their children to slavery not only
benefits the individual buying them, but also now the family has stability with the money from selling the child.
Next we're going to look at the caste system from a conflict theory point of view would view ... Show more content on Helpwriting.net ...
If you drove an expensive car and wore high dollar clothes you would be considered high in the class system. It also says a lot about one's social class
when it comes to where you live as well. If you live in a run down part of town you're usually viewed as lower class regardless of your actual income or
upbringing. Another example would be to consider the jewelry that you wear, such as if, say, you wore a Rolex watch everyday. You would be
considered higher in the class system since a Rolex watch is quite expensive and is considered a symbol of both class and status. Depending on where
you went to college, education level could determine your rank in the class system. If you went to Harvard or Yale you would be viewed as being in a
higher class, because you received a higher class education compared to someone who graduated from a community

Research Paper On Rolex-Panerai
In a chest drawers found at the home of his late father, Cheshire man uncovered a watch that he had never seen before. It was a clock that only 618
others were made from. They sold for around £500, or that is what he expected, but when the auctioneer told him that the sale price had reached three
time higher than that, the man was left dumbstruck. What was the watch found? It was a Rolex–Panerai that they issued exclusively to divers of the
Royal Italian Navy. Such as watch came from a humble purchase at a car boot sale that cost £10, but it sold for over £55,000 because of the rarity of
this Rolex that they issued to the Italian navy divers during World War II. When clearing the drawers of his father's house, the Cheshire man felt shock
as what he had discovered especially at the final sale price. Panerai, an Italian company, made these watches while collaborating with Rolex's
movement. It is a somewhat over–sized wristwatch, but what is interesting is that it sold for £55,000 without a strap, and it had a non–functioning
mechanism. Imagine what price that watch could have fetched if it had been fully functioning. It still managed to attract enough interest that it sold for
£46,000. However, when you add all the fees, the total price at the end was around £55,660. ... Show more content on Helpwriting.net ...
Panerai, a famous Italian watchmaker, used the Rolex movements, and he made it specifically waterproof for the Royal Italian Navy. They made the
face of this timepiece over sized because they wanted it to be visible even in the

Rhetorical Strategies for Distinct Image Ads in Same Product
Rhetorical Strategies for Distinct Image Ads in Same product Advertisement is a form of communication intended to persuade consumers to purchase
or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find
many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects
by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies
thereinafter, which have entirely distinct groups of the target audiences. The first ad analyzed is an ad for the Witinauer Watch in Essence ... Show more
The minute hand also has two bars; the second hand has a long single bar with a circle near the end of the bar. There is also a red hand with a triangle at
the end of the bar. The logo of the watch has two parts: the above is a shape of a golden royal crown, and the bottom is the word "ROLEX" with white
color and Times New Roman font. There is a Rolex logo with several words on the middle upper of the dial, two rows of words just below the center,
and two words on the middle bottom. In the lower right of the watch, in front of the dark green background, there are words "OYSTER PERPERTUAL
EXPLORERⅡ" with white color and Arial Unicode MS font. On the right corner, in front of the dark green background, there is a Rolex logo and its
website below. On the middle bottom, there are two rows about the product official contact number and sponsoring brands. Although both ads are all
about watch, the target market strategies are distinguished. The appeals for the Rolex Watch ad and the Wittnauer Watch ad are logos, ethos and pathos.
Both ads use logos, logical evidences to support the value of the products. For example, the Rolex Watch is on the arm of a rugged–looking man, and
the Wittnauer Watch is in the hand of a sexy beautiful model. Equally important, in the Rolex Watch ad and the Wittnauer Watch ad, the watch is on the
left because English is read from left to right, so the watch is the first thing that the reader sees.

Rethinking Prestige Brands : Luxury Branding Essay
Rethinking Prestige Brands Luxury branding is one of the great magics of this age. By applying sophisticated psychological principles, whole peoples
accept what is essentially a powerful delusion. The marketing wizards persuade a man that is sitting in a business meeting that his Rolex watch gives
him a leg up on the other managers in the room. It says to everyone in the room, 'my superior professional skills have allowed me to purchase this
watch,'. No words are exchanged just a quiet confirmation of superiority. This same manager, as the meeting draws to a conclusion, shuts his Mac Book
Air – Pro. He glances around the room and notices all manner of other laptop brands, all but one are lesser brands in his opinion. One other manager,
also has a Mac Book Air, but it is not the Pro version. The executive often wondered why people spend money on inferior brands. This is of course is an
excellent question. In the case of laptops, is the Apple brand laptop, a better performing machine or does it add something to the owner that the other
laptops do not. Samsung, Sony and HP all make great laptops and their top of the line models are lighter and faster then Apple's best and it should be
added, are less expensive. But when you buy Apple you are getting a little extra,'magic', which in the minds of many is worth the cost differential. Back
to the meeting. The executive packs his laptop away and leaves the conference room. On his way to the elevator he checks his messages on his

Shop Online For Movado Gold Watches Essay
Shop online for movado gold watches. There is practically nothing more durable than palladium wedding bands. With a melting point of nearly 3,000
degrees Fahrenheit, palladium is part of the group of metals that includes platinum. Custom men 's jewelry made from this nearly indestructible metal
will last for decades without scratching or need of polishing. Learn more about palladium wedding bands and other mens jewelry below. It Was For
Men First We usually associate jewelry with women – particularly necklaces and bracelets. It is very likely however that men 's jewelry existed before
women began adorning themselves. Custom men 's jewelry existed during the Stone Age over a thousand centuries ago; Ice Age hunters often wore
necklaces made from the teeth, claws and/or bones of animals which they had killed for the tribe to eat. Among North American Indians, women 's and
men 's jewelry served a dual purpose: dentalia, or "wampum" shells worn around the neck also served as currency. Today, palladium wedding bands are
the latest thing in men 's jewelry, but hardly the only thing. Men 's watches (including dive watches for the undersea adventurer), movado gold watches
and tungsten carbide wedding rings are just some of what is available. About Mens Watches Pocket watches are certainly the epitome of masculinity,
but are rather dated – and not all that convenient, since a fob chain is usually required. Movado gold watches, made by a Swiss company that is
practically the final

Four Print Magazine Advertisements
Print magazines ads can have a lot of influence in the world, like offering a new window into a product that readers did not know before. Magazine ads
offer a first impression for some introducing a whole new world. Some present relics from an old dying age to products that are at the front of what is
going to happen and how fast. With the business of watches dropping in favor of cell phones, Breitling and Rolex needed a way that they could help
drum up business and revenue. Breitling took a liking to Fast Company while Rolex tried personal luck in Fortune magazine. Targeting the middle to
high income professionals they appeal through the tones of innovation and remembrance of old money. Watches are seen around the world as a dying
need, ... Show more content on Helpwriting.net ...
Below their slogan for the ad, there is an explanation of what their watches go through on a daily routine for the pilots and for those who use the watch
daily. There is a list of four locations around this nation where a buyer can go get their own Breitling Watch, at one of their own boutiques. To top off
the ad that oozes authority, challenge, and excitement, the Breitling gold wings placard onto the page followed by the main slogan, "Instruments for
Professionals". The watch itself, the Super Avenger II; the black dials accented by white face plates, hints of red and blue compliment the watch. The
band, a stainless steel showing off a matte silver color, shows a shine that is not offered by many. Watches of this caliber offer a level of quality and
expertise and they are marketed to such a level so that the readers of Fortune Magazine can experience. The Breitling ad published in the Fast Company
is, "...the only business media brand that inspires change" according to the Fast Company Media Kit. Fast Company has an average circulation of
725,000 people every month. The readers of the magazine have an average age of forty–five and with a gender composition of 60% men and 40%
women. Fast Company is the magazine for business people who knows what they want, and so they work to achieve that goal. Breitling's ad exalts the
idea that people of the future want to experience the

Personal Narrative: Keeping The Teen Out Of Jail
A teenagers boss put him on the corner holding a sign, but it wasn't to drum up business for his company, Precision Construction & Investments, LLC.
Chron reports Brent Franklin sent 17–year–old Mark Anthony Doyle out to draw attention to himself, holding a sign his boss made just for him:
"I stole over 30K from my boss and lied about it. I'm happy to be here."
Franklin made it even worse for Doyle by putting him in a strange get up, making him wear a big floppy hat, pink tank top, and Winnie the Pooh shorts.
The goal was to keep the teen out of jail using a little humiliation.
Doyle made the mistake of stealing from his boss when Franklin went on vacation to Costa Rica, he made it worse by posting photos wearing
Franklin's watch on Snapchat: ... Show more content on Helpwriting.net ...
The teen was working hard for his boss to save money for a truck, and Franklin even let him move in with him before the theft so he could be closer to
work. Doyle moved out after he got busted robbing his boss, taking the stolen Rolex, credit cards and tools with him.
Franklin said:
"He brought the watch back, but it was scratched and the bezel was broken. Then I noticed other things missing. I questioned him, and he lied about it."
The boss met with the teen's parents and they came up with an interesting punishment for him after he begged Franklin not to press charges for the
theft.
"He wanted to be noticed, so that's what I decided on."
He didn't come up with the punishment just to be cruel, he wanted Doyle to learn from this lesson. Franklin explained his decision not to press charges
against Doyle, who he had a built a relationship with after he began working for him:
"I don't think jail is a good solution for a young teen. I believe everyone deserves a second chance. He's just a hard worker and he's always done right
and busted his butt and never complained. He had a big screw up and I didn't want to see him do it

Rolex Watches : Advertisement For Luxury Goods
Trist Brower
Writing 101
Goldberg
August 31, 2017
Luxury Ad Analysis
Rolex Watches
Advertisements for luxury goods sell a vision of hope for the life that one could have and an object that most can only dream to acquire. That dream
becomes tangible when one reaches a status of wealth that they can grasp a dream they have had since their childhood. Rolex is one of those companies
that most young men dream of having when they grow up. This exquisite watch is in many blockbuster movies such as the James
Bond movies, the Godfather trilogy, and the Titanic, to just name a few.
Throughout Rolex's company history, the company's advertising team has targeted consumers that are interested in being perceived by others as being
successful. Just as ... Show more content on Helpwriting.net ...
It is as though the advertisement is communicating to the consumer that having this Rolex watch will change and make your life.
A "timeless" watch can do that. This advertisement is smart to add the word "Timeless". Rolex has been one of the highest end watches for generations.
For that reason, it is timeless, and if one were to get this watch, they are buying a watch that even future generations will admire. The other text also
reads, "The Power of Precision." It then goes on to explain the intricate details of the watch that make it so complex and precise but yet simple and
timeless. It reads, "With a triplock winding crown and a unidirectional rotatable bezel, the Rolex Submariner is a timeless timepiece 1,000 feet above or
below sea level". These carefully chosen words sends many very targeted messages to consumers. First of all, the phrase, "Power of Precision" sends
the message that this businessman or any man who buys this watch will be so on point, precise and calculated. Your watch will be precise in reading
time, but your business dealings will be as well.
Just as a businessman's precision and class is important to them as an individual, so too should their watch. The "triplock winding crown and
unidirectional rotatable bezel" sounds intricate. It sends a message to consumers that only someone who understands what that is and values that in a
piece of jewelry can wear this watch.

The Physical Values Of Roger Federer And Ray Ban
Like Roger Federer, they are veterans in their designated field. Simply put, both Federer and Ray Ban are timeless classics. Federer is arguably one of
the most attractive men in all of sports. Of course this highly relates to his great physical shape and facial features, but it is also about his class,
humbleness, and charm. As mentioned in the audit chart, Federer is considered a great philanthropist as he has helped many people around the world
and even has his own foundation. In many ways, he can be thought of as the "perfect gentleman". The perfect complimenting accessory for an attractive
gentleman such as himself is a classic pair of aviator Ray Ban sunglasses.
Of course, attractiveness is only one part of this equation. As mentioned previously, trustworthiness may be more important for actual purchase
persuasiveness. Federer's credibility adds tremendously to his trustworthiness. He may not have won a grand slam title in 2015 or 2016 but he was still
ranked in the top 3 in the world, and has a great tract record that has proven his ability to still compete and dominate. When Federer chooses a brand of
sunglasses to wear, consumers can be confident in his choice. Much like Federer, Ray Ban does not have to prove the value of their product. They have
both been around for a long time, and understand what it means to be great.
Another major reason for I would propose this sponsorship is due to Federer apparently not currently having a sunglasses sponsor. He has some

Why A Business Market Is It 's Name Value Or Their Customers?
What is more important to companies is it their name value or their customers? This question is what is going to be answered and all your curiosity will
be exchanged to support to one of the two sides. This week 's reading consisted of two articles that have different views, but at the same time are
written in two different centuries so it is understandable that their views are completely different, a lot of things change in the world of business. I will
summarize both articles and then inform you on their main view and then answer the question myself on where a business market stands.
I will start with summarizing the first article, this author of this article is named Levitt.T. and it is called "Marketing Myopia". He starts with his main
claim early in the article and this claim would be that for a company to grow then the company indeed depends on its customers. If a company is not
growing then it is simply due to false management and the manager is at fault. Growth of a company also comes with two other factors that are not
particularly as big as customers, those two factors are from population and competition. Due to the correlation that competition has with population
they both go hand–in–hand. It also states that companies believe that customers / society is a dependent variable in which this is false because they
argue that customers are independent variables and that the market follows the customers wants and needs and not vice–versa. This view for businesses
had

The Swatch Company Lead By Nicolas G
This case begins with highlighting the success that had now gripped the Swatch Company lead by Nicolas G. Hayek. Due to strong numbers from 2010
the company set the goal to make 10 billion. This was only made possible by their multiple different brands across multiple different segments,
innovative technology, and coming out of a brief period of difficulty with their most profitable flagship watch, Omega. The company now sets its sight
on a new goal, surpassing the long established brand, Rolex. In order to try and tackle this giant, the company and CEO debate how to best attract
potential customers through advertising, overall message, and through possible overseas ventures in the United States.
As I said before Swatch wasn't always this successful. In fact, according to the case, in the 1960's their market share fell about 41% due to competition
from the then popular inexpensive watches. Throughout this time period it is interesting to see how their strategies evolved in regards to their
competition, product placement, and brand management. First, they opted try to combat the inexpensive watches by making an inexpensive quartz
watch which they later discarded. Another watchmaking group took their idea which forced the company to move to the more high–end market and as a
result they saw their sales drop. I don't have all the details regarding their decision of course, but it appears that they seemed almost indecisive on how
to handle the low cost alternative. It would be

The Module Brands And Branding Essay
1. Introduction
In this report for the first assessment of the module Brands and Branding I will critically discuss the growing importance and meaning of brands in
contemporary consumer culture. Brands are omnipresent in todays life. Everywhere you look around you can see different brands. Our life with brands
already starts early in the morning when we get up out from our bed, which was made by a company with his own brand. We go to the bathroom to
brush our teeth with a toothpaste e. g. from „Colgate". Thats the way we go though the day. We write messages via „Whatsapp" from a smartphone
often from a big company like Apple or Samsung. Apple for an example is a brand which produces a smartphones, tablets, laptops or watches. But the
names of these products are also brands. When I am thinking about the first smartphone my first thought rises the „iPhone" and „Steve Jobs". A Person
and an advanced mobile phone, but also they both are brands for themselves. So you can see we are so „manipulatet" by big brands that I had no chance
to think about any other brand which also produce well designed smartphones with a high usability. They are not only lifestyle gadges which grew
importance of brands. We can take a look at the brand Rolex for example. Rolex has his origin in Germany before the watchmaker has founded Rolex
as a company in Switzerland in 1908. This company has a very long tradition an his watches carring their original value over decades. It is not a fashion
brand and

Research on Omega Watches
Research Proposal for OMEGA Watches
Executive summary:
This paper investigates into the brand equity of a Swiss company Omega .This research has been taken up as a measure to investigate into the
preferences of Indian people in the luxury watch segment. In this paper, the comparison has been made across three categories– luxury quotient, brand
preference and quality. An interpretation will be established along with the data collected from 100 respondents in quantitative research.Convenient
sampling method will be used.
Background :
The Indian watch market is estimated to be Rs.15 Billion in the year 2010–11.Majorly sought after brands include
Rolex,Rado,Omega,Cartier,Breguet,etc.
With increased demand, the luxury goods market is ... Show more content on Helpwriting.net ...
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8) OMEGA is different from other brands because

Rolex Brand Essay

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