I presentation I prepared for Paizo Publishing, the publishing company behind many high quality role playing products.

1. Facebook
Marketing Opportunities
for the
Purple Giant
lovingly prepared and presented by
Can Sungur

2. Crunching Facebook Numbers

3. Facebook says
we can reach
134,052,820
Americans by using
Facebook ads.
And that’s everyone.
Let’s narrow that down…
Can Sungur

4. Now Facebook says
we can reach
170,960
Americans by using
Facebook ads.
who like;
roleplaying games, role playing, dungeons dragons,
dungeons dragons tiny adventures, rpg, rpgs, paizo,
pathfinder rpg by paizo or frp
Can Sungur

5. People who like;
roleplaying games, role playing, dungeons dragons, dungeons dragons
tiny adventures, rpg, rpgs, paizo, pathfinder rpg by paizo or frp
more or less define the main target
audience of our brand
170,960
people
Can Sungur

6. Currently,our Facebook page has
3,327
followers.
That’s
167,633
little goblins missing!
Can Sungur

7. Facebook Has ‘Deadly Aim’

8. Well, who are these
167,633
people?
%81 51,160 65,600 67,300
men! need somebody of them are of them are
to love 18 - 24 24 - 35
%19 92,380 19,480 46,520
women! have somebody are university of them are
to love students 35 - 50
Can Sungur

9. Now We Can Aim For Critical Hits!

10. %81
men!
Can Sungur

11. %19
women!
Can Sungur

12. 92,380
have somebody
to love
Can Sungur

13. 51,160
need somebody
to love
Can Sungur

14. Who else?
How accurate?
46,880
are 18-24, male,
WoW players
6,040
are 18-24
female
university
students.
Can Sungur

15. And What Do We Use This For?

16. We can reach just the right people with
little effort and little budget use.
(Actually, as much people with as much budget use we would like to use.)
We can;
Announce our offers and sales with precision,
Increase the number of the people that follow our page,
Announce our new products to current Paizo customers,
Announce our conventions and attendances,
…
…and whatever else we can come up with.
Can Sungur

17. Any Examples?

18. You can see the number of impressions this post got:
I can’t, but I’m betting it isn’t over 9000.
Can Sungur

19. This is an advert I am currently
running in Turkey.
132,240
is the estimated number of
people that I have targeted.
238,835
is the number of
impressions I got.
in 12 days.
for 15 dollars.
Can Sungur

20. You can see it for yourself:
Can Sungur

21. $$ Budget Time!!

22. An Exact Budget?
Predicting an exact budget in Facebook ads is hard.
The best we can predict is the worst case scenario.
This is now its done:
Can Sungur

23. Worst Case
If we bid 0.1 dollars for every click our ads get,
reaching 167,633 people will cost us 16,763 dollars.
If 167,633 people click our ads, we reach
all the RPG gamers in Facebook. All of them.
Which just never happens in ad business.
Can Sungur

24. A Much Possible Reality
If 10,000 people click our ads,
we reach 10,000 people.
These 10,000 clicks are subject to the 1/100 click rate.
Our ads will be seen 1,000,000 times.
This will cost us 1000 dollars.
Depending on our ad, we will have them following our Facebook page,
which will increase our future impression rates for free.
Can Sungur

25. Facebook Ads…
Anything Else?

26. Yes
The most effective use of social media
requires an integrated use of;
A lot of things.
Does the Purple Giant need all of them?
No.
Can Sungur

27. Purple Giant just needs to create spaces for people.
Seperate Facebook pages for
main product families would be a good start;
GameMastery Items
Pathfinder Tales
Paizo Offers
(and of course)
Pathfinder Role Playing Game
Can Sungur

28. Who Am I?
What Do I Want To Do?

29. I’m a gamer.
I’m an ad-man.
I’m a social media strategist.
I’m an event manager.
I’m a futurist.
I’m an opinion leader.
I’m a storyteller.
I’m a game master.
Can Sungur

30. That’s all for now.
Thanks for reading through.
Thanks for all the inspiration.
Thanks for the game.
contact me at:
http://www.facebook.com/cansungur
can.r.sungur@gmail.com
Can Sungur