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The Future of Social Media
@mrTomOllerton
The Future of Social Media
@mrTomOllerton
There is no future in social media!
Well that’s not actually true
What I mean is...
What I mean is...
we will stop talking about “social media”
Most (normal) people don’t anyway
The future is a omnipresent social web
The original web connected computers
“Our” web connects people
“Our” web connects people
The web was designed to be social
“I designed it for a social effect — to help people
work together — and not as a technical toy”
Tim Berners-Lee
“I designed it for a social effect — to help people
work together — and not as a technical toy”
Tim Berners-Lee
Now we have technology that comes with us,
surrounds us and connects us...
That web is social
So what does the future hold?
New social platforms
will emerge that will
capitalise on existing
human behaviour...
New social platforms
will emerge that will
capitalise on existing
human behaviour...
..not create new ones
Here are some examples of human behaviour
that the future of social will capitalise on
# 1 Laziness
Everyone hates filling out forms
They can make your eyes bleed
Soon we will never fill out a form online again
We will save time by sharing our personal data
Fill out forms over and over again?
Or just click one of these buttons?
Our social profiles will be online passports as we
care less and less about our information being
shared across the web
Sharing
Plan Cast
Plan Cast
We’re going to start sharing a lot more
5 billion items are shared a month
That’s 5 times what it was 6th months ago
What we consider private now we will happily
share in the future for rewards
is a location based social game which
rewards you with “badges” for sharing
your location through your mobile with
your fr...
Foursquare and the FT recently teamed up
to offer students who “checked in” in their
college canteen free access past the ...
Participants swapped private
location data for a reward
Tell the world where you are
Tell the world where you are
Get free stuff from brands
Tell the world where you are
Get free stuff from brands
Ker-ching!!
#3
Helping Each Other
“Team work makes the
dream work”
- @zdp
Social Shopping
Dell’s Swarm offers consumers group deals
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
they’ll give you $...
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
they’ll give you $...
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A re...
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A re...
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A re...
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
we’ll give you 200...
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
we’ll give you 200...
Mobile
Most of us are mobile and get out and about
quite a lot.
Most of us are mobile and get out and about
quite a lot.
This isn’t going to change.
Most of us are mobile and get out and about
quite a lot.
This isn’t going to change.
Social Media will come with us and wi...
45% of all mobile use in the UK online
is spent on big blue.
Where you are says a lot about who you are
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m...
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m...
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m...
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m...
Playing
200 million people play social games every month
Virtual World’s are for losers right?
1.1 Billion active users of virtual worlds today –
25% growth in 6 months
Online games passed e-mail as the second-most
popular activity online
80 Million Active Users
That’s more active users than
When was the last time you decided to leverage
farmville as a viable social platform?
Social gaming will cross over into the real world
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café!
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
Buy these tomatoes and get 5 Free Farmville Cash!
Buy these tomatoes and get 5 Free Farmville Cash!
What more do you want out of life?
Facebook credits will be the worlds
first global currency.
It won’t be long until you...
“pay with facebook”
Scary sh*t
Happy Farm is a farmville competitor
One user was so addicted to Happy Farm
Their spouse burned their house down
Happy
Sad
Happy
Sad
Happy
Sad
Happy
Sad
Happy
Sad
“Go” is an ancient chinese game now massive
online
Harmless enough?
Baby dies while doctor plays “Go” game online
1. The future is a omnipresent social web
1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
3. We’ll sha...
1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
3. We’ll sha...
tom@skive.co.uk
@mrtomollerton
www.deepandmeaningless.com
The future of social media
The future of social media
The future of social media
The future of social media
The future of social media
The future of social media
The future of social media
The future of social media
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The future of social media

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The future of social media

  1. 1. The Future of Social Media @mrTomOllerton
  2. 2. The Future of Social Media @mrTomOllerton
  3. 3. There is no future in social media!
  4. 4. Well that’s not actually true
  5. 5. What I mean is...
  6. 6. What I mean is... we will stop talking about “social media”
  7. 7. Most (normal) people don’t anyway
  8. 8. The future is a omnipresent social web
  9. 9. The original web connected computers
  10. 10. “Our” web connects people
  11. 11. “Our” web connects people The web was designed to be social
  12. 12. “I designed it for a social effect — to help people work together — and not as a technical toy” Tim Berners-Lee
  13. 13. “I designed it for a social effect — to help people work together — and not as a technical toy” Tim Berners-Lee
  14. 14. Now we have technology that comes with us, surrounds us and connects us...
  15. 15. That web is social
  16. 16. So what does the future hold?
  17. 17. New social platforms will emerge that will capitalise on existing human behaviour...
  18. 18. New social platforms will emerge that will capitalise on existing human behaviour... ..not create new ones
  19. 19. Here are some examples of human behaviour that the future of social will capitalise on
  20. 20. # 1 Laziness
  21. 21. Everyone hates filling out forms
  22. 22. They can make your eyes bleed
  23. 23. Soon we will never fill out a form online again
  24. 24. We will save time by sharing our personal data
  25. 25. Fill out forms over and over again?
  26. 26. Or just click one of these buttons?
  27. 27. Our social profiles will be online passports as we care less and less about our information being shared across the web
  28. 28. Sharing
  29. 29. Plan Cast
  30. 30. Plan Cast
  31. 31. We’re going to start sharing a lot more
  32. 32. 5 billion items are shared a month That’s 5 times what it was 6th months ago
  33. 33. What we consider private now we will happily share in the future for rewards
  34. 34. is a location based social game which rewards you with “badges” for sharing your location through your mobile with your friends.
  35. 35. Foursquare and the FT recently teamed up to offer students who “checked in” in their college canteen free access past the FT paywall giving them access to free content.
  36. 36. Participants swapped private location data for a reward
  37. 37. Tell the world where you are
  38. 38. Tell the world where you are Get free stuff from brands
  39. 39. Tell the world where you are Get free stuff from brands Ker-ching!!
  40. 40. #3 Helping Each Other
  41. 41. “Team work makes the dream work” - @zdp
  42. 42. Social Shopping Dell’s Swarm offers consumers group deals
  43. 43. Social Shopping Dell’s Swarm offers consumers group deals If you can find 15 people to buy this lap top they’ll give you $200 off.
  44. 44. Social Shopping Dell’s Swarm offers consumers group deals If you can find 15 people to buy this lap top they’ll give you $200 off. The deal is up for a couple of days and when the time runs out the deal is worked out.
  45. 45. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in
  46. 46. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in A recent deal with Gap offered $50 of back to school gear for $25
  47. 47. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in A recent deal with Gap offered $50 of back to school gear for $25 The deal did $11 million in one day!
  48. 48. Groupon has daily deals like “get a $100 of tanning for $50” and 150 people have to go for it for the deal to kick in A recent deal with Gap offered $50 of back to school gear for $25 The deal did $11 million in one day! $11 flippin’ million!!!
  49. 49. Social Shopping Dell’s Swarm offers consumers group deals If you can find 15 people to buy this lap top we’ll give you 200$ off. The deal is up for a couple of days and when the time runs out the deal is worked out.
  50. 50. Social Shopping Dell’s Swarm offers consumers group deals If you can find 15 people to buy this lap top we’ll give you 200$ off. The deal is up for a couple of days and when the time runs out the deal is worked out. Africa Unsigned allows African musicians to crowdsource financial support to make an album. You can donate as little as a dollar. This taps into a continent worth of talent that couldn't have never hoped of commercially releasing music.
  51. 51. Mobile
  52. 52. Most of us are mobile and get out and about quite a lot.
  53. 53. Most of us are mobile and get out and about quite a lot. This isn’t going to change.
  54. 54. Most of us are mobile and get out and about quite a lot. This isn’t going to change. Social Media will come with us and will increasingly tell us where to go...
  55. 55. 45% of all mobile use in the UK online is spent on big blue.
  56. 56. Where you are says a lot about who you are
  57. 57. Facebook Places will allow us to tell our friends what an amazing time we’re having all the time Facebook Places!!!!!
  58. 58. Facebook Places will allow us to tell our friends what an amazing time we’re having all the time Facebook Places!!!!! “I’m on the bus”
  59. 59. Facebook Places will allow us to tell our friends what an amazing time we’re having all the time Facebook Places!!!!! “I’m on the bus” “I’m in oxford circus”
  60. 60. Facebook Places will allow us to tell our friends what an amazing time we’re having all the time Facebook Places!!!!! “I’m on the bus” “I’m in oxford circus” “I’m drunk in Basingstoke”
  61. 61. Facebook Places will allow us to tell our friends what an amazing time we’re having all the time Facebook Places!!!!! “I’m on the bus” “I’m in oxford circus” “I’m drunk in Basingstoke” “I’m snogging a dog in Bath”
  62. 62. Playing
  63. 63. 200 million people play social games every month
  64. 64. Virtual World’s are for losers right?
  65. 65. 1.1 Billion active users of virtual worlds today – 25% growth in 6 months
  66. 66. Online games passed e-mail as the second-most popular activity online
  67. 67. 80 Million Active Users
  68. 68. That’s more active users than
  69. 69. When was the last time you decided to leverage farmville as a viable social platform?
  70. 70. Social gaming will cross over into the real world
  71. 71. If you buy Dr Pepper online you can get you free Dr Pepper to sell in your café!
  72. 72. If you buy Dr Pepper online you can get you free Dr Pepper to sell in your café! 100% profit margin
  73. 73. If you buy Dr Pepper online you can get you free Dr Pepper to sell in your café! 100% profit margin – woop woop
  74. 74. If you buy Dr Pepper online you can get you free Dr Pepper to sell in your café! 100% profit margin – woop woop
  75. 75. If you buy Dr Pepper online you can get you free Dr Pepper to sell in your café! 100% profit margin – woop woop
  76. 76. If you buy Dr Pepper online you can get you free Dr Pepper to sell in your café! 100% profit margin – woop woop
  77. 77. Buy these tomatoes and get 5 Free Farmville Cash!
  78. 78. Buy these tomatoes and get 5 Free Farmville Cash! What more do you want out of life?
  79. 79. Facebook credits will be the worlds first global currency.
  80. 80. It won’t be long until you... “pay with facebook”
  81. 81. Scary sh*t
  82. 82. Happy Farm is a farmville competitor
  83. 83. One user was so addicted to Happy Farm
  84. 84. Their spouse burned their house down
  85. 85. Happy
  86. 86. Sad
  87. 87. Happy
  88. 88. Sad
  89. 89. Happy
  90. 90. Sad
  91. 91. Happy
  92. 92. Sad
  93. 93. Happy
  94. 94. Sad
  95. 95. “Go” is an ancient chinese game now massive online
  96. 96. Harmless enough?
  97. 97. Baby dies while doctor plays “Go” game online
  98. 98. 1. The future is a omnipresent social web
  99. 99. 1. The future is a omnipresent social web 2. New social platforms will capitalise on existing human behaviour
  100. 100. 1. The future is a omnipresent social web 2. New social platforms will capitalise on existing human behaviour 3. We’ll share more than we ever thought we would.
  101. 101. 1. The future is a omnipresent social web 2. New social platforms will capitalise on existing human behaviour 3. We’ll share more than we ever thought we would. 4. Sad people (myself included) will play stupid online games until someone invents a good one then we’ll all do it.
  102. 102. tom@skive.co.uk @mrtomollerton www.deepandmeaningless.com

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