Heather McLaughlinBA MBA MCMIEurope Direct NI	  	  Monaghan	  June	  2012	  	  Intercultural Intelligence
•  Own cultural rules & behaviour•  How cultures differ•  Reaction to cultural differencesBridge the cultural divide and a...
“we are shaped from birth to actand behave in certain ways”“we interpret behaviour accordingto our cultural view”Culture
Common Language is notCommon Culture
Cultural Awareness
Cultural AwarenessCultural IntelligenceUnaware	  of	  differences	  &	  does	  not	  adjust	  behaviour	  Aware	  of	  diffe...
Biggest part of cultureis hidden – rules thatinfluence surfacebehaviourCulture-wiseThe tip of the iceberg -visible behavio...
Culture-wiseCultural IcebergCultural ClashRules of one cultureused to interpretbehaviour of anotherculture with differents...
l  Hofstedel  Trompenaarsl  Hampden -Turnerl  Hall	  	  Cultural Differences
www.geert-hofstede.com
Individual GroupPower EqualityDirect IndirectFixed FlexibleTime TimeOwn CultureOther Culture
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
Intercultural Intelligence
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Intercultural Intelligence

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Intercultural Intelligence

  1. 1. Heather McLaughlinBA MBA MCMIEurope Direct NI    Monaghan  June  2012    Intercultural Intelligence
  2. 2. •  Own cultural rules & behaviour•  How cultures differ•  Reaction to cultural differencesBridge the cultural divide and avoidmisunderstandings that affect businessIntercultural Intelligence
  3. 3. “we are shaped from birth to actand behave in certain ways”“we interpret behaviour accordingto our cultural view”Culture
  4. 4. Common Language is notCommon Culture
  5. 5. Cultural Awareness
  6. 6. Cultural AwarenessCultural IntelligenceUnaware  of  differences  &  does  not  adjust  behaviour  Aware  of  differences  &  can  adapt  behaviour  Milton  Benne2  
  7. 7. Biggest part of cultureis hidden – rules thatinfluence surfacebehaviourCulture-wiseThe tip of the iceberg -visible behaviourCultural Iceberg
  8. 8. Culture-wiseCultural IcebergCultural ClashRules of one cultureused to interpretbehaviour of anotherculture with differentset of rulesCulturalIntelligence
  9. 9. l  Hofstedel  Trompenaarsl  Hampden -Turnerl  Hall    Cultural Differences
  10. 10. www.geert-hofstede.com
  11. 11. Individual GroupPower EqualityDirect IndirectFixed FlexibleTime TimeOwn CultureOther Culture

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