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Future trends digital

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Future trends digital

  1. 1. future trends digitalProf Maurice MulvennaUniversity of UlsterStardate 66819.1
  2. 2. Everything you say/tweet/post=validate my existence
  3. 3. truesocialmetrics.com– Conversation– Amplification•  Twitter = # of Retweets Per Tweet•  Facebook = # of Shares Per Post•  Blogs and YouTube = # of Share Clicks Per Post (or Video)– Applause•  Twitter = # of Favorite Clicks Per Post•  Facebook = # of Likes Per Post•  Google Plus = # of +1s Per Post•  Blogs and YouTube = # of +1s and Likes Per Post (or video)–  Economic Value•  For all = Sum of Short and Long Term Revenue and Cost Savings
  4. 4. alchemyapi.copm
  5. 5. repknight.com
  6. 6. trendspersuasivepervasivenudgemonetisedisruptinternet of thingsopen databig data
  7. 7. persuasiveMinority  Report  
  8. 8. pervasiveness or norm-shiftingh-p://s427.photobucket.com/user/ameelmundo/media/the_evolu?on_of_man.jpg.html  
  9. 9. nudge
  10. 10. monetisation
  11. 11. disrupth-p://www.flickr.com/photos/aknock/  
  12. 12. internet of things
  13. 13. open data
  14. 14. big data
  15. 15. big data
  16. 16. contextpersuasive pervasive nudge monetise disrupt IoT open data big datalearningkhanacademyshoppingpersonalisedproductsdeath ofhigh streetbehaviouralretargetingliving freemium e-participationworkingsmartshop floorscaringselfmanage
  17. 17. futureHighly personalised, pervasive, persuasive, on-demand computer-mediated and computer-generated messages and interactions forincreased monetisation and lifetime value
  18. 18. tanks very muchh-p://www.tankzone.co.uk  
  19. 19. future reading•  norms–  http://www.bbc.co.uk/podcasts/series/dh•  persuasive–  http://pt2013.csiro.au•  nudge–  http://nudges.org/tag/richard-thaler/•  disrupt–  http://techcrunch.com/2013/02/16/the-truth-about-disruption/•  internet of things–  http://ec.europa.eu/digital-agenda/en/news/conclusions-internet-things-public-consultation•  validate my existence–  http://www.guardian.co.uk/commentisfree/2013/apr/28/every-conversation-meaningless-beeps-charlie-brooker•  Avinash Kaushik–  http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/•  on-demand marketing–  http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing•  stardate–  http://trekguide.com/Stardates.htm

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