GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS

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GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS

  1. 1. GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASSProfessor Jonathan WallaceDirector of Knowledge & Technology TransferFaculty of Computing & Engineering
  2. 2.   Ulster  Business  Fes�val  Background.    Faculty  Track  Record  of  Business  Engagement  –  Generated  on  average  each  year  for  the  last  decade  over  45%  of  total  annual  consultancy  income  for  the  University.  –  University  largest  number  of  FUSION  programmes  of  any  Academic  Ins�tu�on  on  island  of  Ireland  and  Faculty  have  70%  of  the  University  programmes.  –  University  largest  number  of  Innova�on  Vouchers  and  Faculty  have  over  1/3  of  University  total  numbers.    Importance  of  mul�disciplinarity.    Long-­‐term  partnerships.  
  3. 3.   97%  own  a  computer    94%  own  a  mobile  phone    76%  use  Instant  Messaging    69%  use  Facebook    56%  own  an  iPod  
  4. 4.   Digital  Na�ves  –  born  in  the  modern  digital  age.    Technology  is  infused  at  birth.  
  5. 5. Source:    h�p://www.ver�c.com  
  6. 6. Google  Glass  
  7. 7. Steve  Mann  -­‐  EyeTap  Dr  Steve  Manns  EyeTap  Digital  Eye  Glass  was  first  developed  in  1999  -­‐  13  years  before  Google  introduced  its  vaunted  Google  Glass  augmented  reality  technology.    Mann-­‐Wassell  law  for  New  York  Legislature  &  McVeillance  
  8. 8. Masterclass Schedule10.15am to 10.20am – WWeellccoommeeProfessor Jonathan Wallace - University of Ulster10.20am to 10.40am – ‘‘WWhhaatt iiss tthhee FFuuttuurree ffoorr tthhee DDiiggiittaall EEccoonnoommyy??’’Professor Maurice Mulvenna – University of Ulster10.40am to 11.10am – ‘‘AA CCaassee SSttuuddyy iinn DDeessiiggnn && UUssaabbiilliittyy,, SSEEOO,, aanndd WWeebb AAnnaallyyttiiccss’’Barry Adams – Pierce Communications11.10am to 11.40am – ‘‘DDiiggiittaall AAddvveerrttiissiinngg’’Naomh McElhatton – DANI11.40am to 12.10pm – ‘‘UUnnddeerrssttaannddiinngg AAddwwoorrddss:: AAnn EEccoommmmeerrccee PPeerrssppeeccttiivvee’’Jill Robb – Ambition Digital12.10pm to 12.40pm – ‘‘SSoocciiaall MMeeddiiaa && EEmmppllooyymmeenntt LLaaww PPiittffaallllss’’Aisling Byrne - Cleaver Fulton Rankin Limited12.40pm to 13.00pm – PPaanneell QQ && AADr Valerie Purchase – University of Ulster13.00pm NNeettwwoorrkkiinngg LLuunncchh

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