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GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS
Professor Jonathan Wallace
Director of Knowledge & Technology Transfer
Faculty of Computing & Engineering
  Ulster	
  Business	
  Fes�val	
  Background.	
  
  Faculty	
  Track	
  Record	
  of	
  Business	
  Engagement	
  
–  Generated	
  on	
  average	
  each	
  year	
  for	
  the	
  last	
  decade	
  over	
  
45%	
  of	
  total	
  annual	
  consultancy	
  income	
  for	
  the	
  University.	
  
–  University	
  largest	
  number	
  of	
  FUSION	
  programmes	
  of	
  any	
  
Academic	
  Ins�tu�on	
  on	
  island	
  of	
  Ireland	
  and	
  Faculty	
  have	
  
70%	
  of	
  the	
  University	
  programmes.	
  
–  University	
  largest	
  number	
  of	
  Innova�on	
  Vouchers	
  and	
  
Faculty	
  have	
  over	
  1/3	
  of	
  University	
  total	
  numbers.	
  
  Importance	
  of	
  mul�disciplinarity.	
  
  Long-­‐term	
  partnerships.	
  
  97%	
  own	
  a	
  computer	
  
  94%	
  own	
  a	
  mobile	
  phone	
  
  76%	
  use	
  Instant	
  Messaging	
  
  69%	
  use	
  Facebook	
  
  56%	
  own	
  an	
  iPod	
  
  Digital	
  Na�ves	
  –	
  born	
  in	
  the	
  modern	
  digital	
  age.	
  
  Technology	
  is	
  infused	
  at	
  birth.	
  
Source:	
  	
  h�p://www.ver�c.com	
  
Google	
  Glass	
  
Steve	
  Mann	
  -­‐	
  EyeTap	
  
Dr	
  Steve	
  Mann's	
  EyeTap	
  Digital	
  Eye	
  Glass	
  was	
  first	
  developed	
  in	
  1999	
  -­‐	
  13	
  years	
  before	
  
Google	
  introduced	
  its	
  vaunted	
  Google	
  Glass	
  augmented	
  reality	
  technology.	
  
	
  
Mann-­‐Wassell	
  law	
  for	
  New	
  York	
  Legislature	
  &	
  McVeillance	
  
Masterclass Schedule
10.15am to 10.20am – WWeellccoommee
Professor Jonathan Wallace - University of Ulster
10.20am to 10.40am – ‘‘WWhhaatt iiss tthhee FFuuttuurree ffoorr tthhee DDiiggiittaall EEccoonnoommyy??’’
Professor Maurice Mulvenna – University of Ulster
10.40am to 11.10am – ‘‘AA CCaassee SSttuuddyy iinn DDeessiiggnn && UUssaabbiilliittyy,, SSEEOO,, aanndd WWeebb AAnnaallyyttiiccss’’
Barry Adams – Pierce Communications
11.10am to 11.40am – ‘‘DDiiggiittaall AAddvveerrttiissiinngg’’
Naomh McElhatton – DANI
11.40am to 12.10pm – ‘‘UUnnddeerrssttaannddiinngg AAddwwoorrddss:: AAnn EEccoommmmeerrccee PPeerrssppeeccttiivvee’’
Jill Robb – Ambition Digital
12.10pm to 12.40pm – ‘‘SSoocciiaall MMeeddiiaa && EEmmppllooyymmeenntt LLaaww PPiittffaallllss’’
Aisling Byrne - Cleaver Fulton Rankin Limited
12.40pm to 13.00pm – PPaanneell QQ && AA
Dr Valerie Purchase – University of Ulster
13.00pm NNeettwwoorrkkiinngg LLuunncchh

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GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS

  • 1. GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS Professor Jonathan Wallace Director of Knowledge & Technology Transfer Faculty of Computing & Engineering
  • 2.   Ulster  Business  Fes�val  Background.     Faculty  Track  Record  of  Business  Engagement   –  Generated  on  average  each  year  for  the  last  decade  over   45%  of  total  annual  consultancy  income  for  the  University.   –  University  largest  number  of  FUSION  programmes  of  any   Academic  Ins�tu�on  on  island  of  Ireland  and  Faculty  have   70%  of  the  University  programmes.   –  University  largest  number  of  Innova�on  Vouchers  and   Faculty  have  over  1/3  of  University  total  numbers.     Importance  of  mul�disciplinarity.     Long-­‐term  partnerships.  
  • 3.   97%  own  a  computer     94%  own  a  mobile  phone     76%  use  Instant  Messaging     69%  use  Facebook     56%  own  an  iPod  
  • 4.   Digital  Na�ves  –  born  in  the  modern  digital  age.     Technology  is  infused  at  birth.  
  • 5.
  • 8. Steve  Mann  -­‐  EyeTap   Dr  Steve  Mann's  EyeTap  Digital  Eye  Glass  was  first  developed  in  1999  -­‐  13  years  before   Google  introduced  its  vaunted  Google  Glass  augmented  reality  technology.     Mann-­‐Wassell  law  for  New  York  Legislature  &  McVeillance  
  • 9. Masterclass Schedule 10.15am to 10.20am – WWeellccoommee Professor Jonathan Wallace - University of Ulster 10.20am to 10.40am – ‘‘WWhhaatt iiss tthhee FFuuttuurree ffoorr tthhee DDiiggiittaall EEccoonnoommyy??’’ Professor Maurice Mulvenna – University of Ulster 10.40am to 11.10am – ‘‘AA CCaassee SSttuuddyy iinn DDeessiiggnn && UUssaabbiilliittyy,, SSEEOO,, aanndd WWeebb AAnnaallyyttiiccss’’ Barry Adams – Pierce Communications 11.10am to 11.40am – ‘‘DDiiggiittaall AAddvveerrttiissiinngg’’ Naomh McElhatton – DANI 11.40am to 12.10pm – ‘‘UUnnddeerrssttaannddiinngg AAddwwoorrddss:: AAnn EEccoommmmeerrccee PPeerrssppeeccttiivvee’’ Jill Robb – Ambition Digital 12.10pm to 12.40pm – ‘‘SSoocciiaall MMeeddiiaa && EEmmppllooyymmeenntt LLaaww PPiittffaallllss’’ Aisling Byrne - Cleaver Fulton Rankin Limited 12.40pm to 13.00pm – PPaanneell QQ && AA Dr Valerie Purchase – University of Ulster 13.00pm NNeettwwoorrkkiinngg LLuunncchh