2. Nature of Culture:
■ Abstract Concept
■ Narrow sense: Activities as a dance, drama, music and festivals
■ True sense: Knowledge, Belief, Art, Morals, Law, Customs and
other capabilities and habits acquired
■ thoughts and behavioural patterns through language and other
form of symbolic interaction
■ Changes gradually
■ ‘A Culture is the configuration of learned behaviour and result of
behaviour whose component elements are shared and transmitted
by the member of particular society.’
- Ralph Linton (1945:21)
4. Culture’s Consequences on Different Aspects of
Business
Multiculturalism
Spreading
Cross- culture
Literacy
Managing
Diversity
Culture &
Competitive
Advantage
Removing
Cross- Cultural
Illiteracy
5. ■ Spreading Cross- Cultural Literacy
■ Removing Cross- Cultural Illiteracy
■ Cultural & Competitive Advantage
■ Managing Diversity
6. Personality of Successful Negotiator
■ Pleasing
■ Encouraging
■ Associative
■ Open
■ Powerful (Leader, Authoritative)
■ Impressive
■ Friendly
■ Knowledgeable
■ Communicative
■ Ability to keep secrets
■ Confident
■ Hard Working
■ Team man
10. Pre- negotiation
■ Identify contents of the deal
■ Create alternatives
■ Put yourself in their shoes
■ Gauge the appropriateness of the Message
■ Build up the Relative power
11. Face- to- Face Negotiation
■ Selection of Negotiator
■ Expendable person
■ Individual Vs Team
12. Post Negotiation
■ Closing Negotiation
■ Get Tax & Legal Advice
■ Agreement preparation
■ Anticipating for Final Approval
13. Negotiation Process and Specifies of
International Environment
Personal
Behaviour of
Negotiator
Organisational
Culture
Domestic
Business
Environment
International
Business
Environment
14. ■ Environmental Context
1. Political & Legal Environment
2. Internal Economics
3. Foreign Government &
Bureaucracy
4. Instability
5. Ideology
6. Culture
7. External Stakeholders
■ Immediate Context
1. Relative Bargaining Power
2. Level of Conflicts
3. Relationship between negotiators
4. Desired outcome
5. Immediate stakeholders