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CULTURE, DEFINITION
AND
CHARACHERISTICS
Unit I
Nature of Culture:
■ Abstract Concept
■ Narrow sense: Activities as a dance, drama, music and festivals
■ True sense: Knowledge, Belief, Art, Morals, Law, Customs and
other capabilities and habits acquired
■ thoughts and behavioural patterns through language and other
form of symbolic interaction
■ Changes gradually
■ ‘A Culture is the configuration of learned behaviour and result of
behaviour whose component elements are shared and transmitted
by the member of particular society.’
- Ralph Linton (1945:21)
Characteristics of Culture:
■ Learned
■ Shared
■ Trans generational
■ Symbolic
■ Patterned
■ Adaptive
■ Purpose
■ Pervasive
Culture’s Consequences on Different Aspects of
Business
Multiculturalism
Spreading
Cross- culture
Literacy
Managing
Diversity
Culture &
Competitive
Advantage
Removing
Cross- Cultural
Illiteracy
■ Spreading Cross- Cultural Literacy
■ Removing Cross- Cultural Illiteracy
■ Cultural & Competitive Advantage
■ Managing Diversity
Personality of Successful Negotiator
■ Pleasing
■ Encouraging
■ Associative
■ Open
■ Powerful (Leader, Authoritative)
■ Impressive
■ Friendly
■ Knowledgeable
■ Communicative
■ Ability to keep secrets
■ Confident
■ Hard Working
■ Team man
Negotiation Process
Pre-
Negotiation
Face- to-
Face
Negotiation
Post
Negotiation
■ https://www.youtube.com/watch?v=p_ympJCNYKk
Pre- negotiation
■ Identify contents of the deal
■ Create alternatives
■ Put yourself in their shoes
■ Gauge the appropriateness of the Message
■ Build up the Relative power
Face- to- Face Negotiation
■ Selection of Negotiator
■ Expendable person
■ Individual Vs Team
Post Negotiation
■ Closing Negotiation
■ Get Tax & Legal Advice
■ Agreement preparation
■ Anticipating for Final Approval
Negotiation Process and Specifies of
International Environment
Personal
Behaviour of
Negotiator
Organisational
Culture
Domestic
Business
Environment
International
Business
Environment
■ Environmental Context
1. Political & Legal Environment
2. Internal Economics
3. Foreign Government &
Bureaucracy
4. Instability
5. Ideology
6. Culture
7. External Stakeholders
■ Immediate Context
1. Relative Bargaining Power
2. Level of Conflicts
3. Relationship between negotiators
4. Desired outcome
5. Immediate stakeholders

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1. culture, its definition & characteristics

  • 2. Nature of Culture: ■ Abstract Concept ■ Narrow sense: Activities as a dance, drama, music and festivals ■ True sense: Knowledge, Belief, Art, Morals, Law, Customs and other capabilities and habits acquired ■ thoughts and behavioural patterns through language and other form of symbolic interaction ■ Changes gradually ■ ‘A Culture is the configuration of learned behaviour and result of behaviour whose component elements are shared and transmitted by the member of particular society.’ - Ralph Linton (1945:21)
  • 3. Characteristics of Culture: ■ Learned ■ Shared ■ Trans generational ■ Symbolic ■ Patterned ■ Adaptive ■ Purpose ■ Pervasive
  • 4. Culture’s Consequences on Different Aspects of Business Multiculturalism Spreading Cross- culture Literacy Managing Diversity Culture & Competitive Advantage Removing Cross- Cultural Illiteracy
  • 5. ■ Spreading Cross- Cultural Literacy ■ Removing Cross- Cultural Illiteracy ■ Cultural & Competitive Advantage ■ Managing Diversity
  • 6. Personality of Successful Negotiator ■ Pleasing ■ Encouraging ■ Associative ■ Open ■ Powerful (Leader, Authoritative) ■ Impressive ■ Friendly ■ Knowledgeable ■ Communicative ■ Ability to keep secrets ■ Confident ■ Hard Working ■ Team man
  • 10. Pre- negotiation ■ Identify contents of the deal ■ Create alternatives ■ Put yourself in their shoes ■ Gauge the appropriateness of the Message ■ Build up the Relative power
  • 11. Face- to- Face Negotiation ■ Selection of Negotiator ■ Expendable person ■ Individual Vs Team
  • 12. Post Negotiation ■ Closing Negotiation ■ Get Tax & Legal Advice ■ Agreement preparation ■ Anticipating for Final Approval
  • 13. Negotiation Process and Specifies of International Environment Personal Behaviour of Negotiator Organisational Culture Domestic Business Environment International Business Environment
  • 14. ■ Environmental Context 1. Political & Legal Environment 2. Internal Economics 3. Foreign Government & Bureaucracy 4. Instability 5. Ideology 6. Culture 7. External Stakeholders ■ Immediate Context 1. Relative Bargaining Power 2. Level of Conflicts 3. Relationship between negotiators 4. Desired outcome 5. Immediate stakeholders