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New Horizons of Publishing Industry
Calvin C. Yu @        CCLSG / 2010.09.09
Publishing industry
is no longer the same
Changing Landscape
Changing Landscape

•        Content Delivery


    •           New Possibilities


•        Mode of Communication


    •...
Changing Landscape

•   Triggering Point


•         Product Life Cycle


•     User Expectation
Publishers’ Challenges
Too much to read for readers
Too much to read

•         Communication


    •


        Email, SMS, Instant Messages,
        Letters, etc.


•       ...
Too many media choices
Too many media

•             Traditional media


    •


        Press, Magazine, Book, TV,
        Movie, Radio etc.


•...
Too many media

•            Information overload


•            Too much noise


•
    Less time for reading


•
    Bite...
Too many new possibilities
Too many possibilities

•
    Strike of tablet computer


•
    Changing reading experience


•


    Changing reading exp...
Opposing Voices in Digital Publishing
iPad iMagineering - Penguin Books
The Elements ebook for iPad
Way Out
Way Out

•
    Content is king!


•
    Diversified mode of content delivery


•
    Digital Publishing is not simply
    d...
Way Out

•


    Embrace Social Media to make a
    difference for both digital publishing
    and traditional publishing
...
Way Out

•
    Emphasis on both content and user
    experience


     •


         Customize appropriate user
         ex...
ONE MORE THING
THE FUTURE OF PUBLISHING
Q&A
In search of excellence for HIM
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New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)

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New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)
Workshop conducted for CCL Singapore staff about the changing landscape of publishing industry.
為新加坡福音證主協會同工舉辦的出版業新視界培訓工作坊

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New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)

  1. 1. New Horizons of Publishing Industry Calvin C. Yu @ CCLSG / 2010.09.09
  2. 2. Publishing industry is no longer the same
  3. 3. Changing Landscape
  4. 4. Changing Landscape • Content Delivery • New Possibilities • Mode of Communication • Interaction • Speed • Mode of Expression
  5. 5. Changing Landscape • Triggering Point • Product Life Cycle • User Expectation
  6. 6. Publishers’ Challenges
  7. 7. Too much to read for readers
  8. 8. Too much to read • Communication • Email, SMS, Instant Messages, Letters, etc. • Information • News, Advertisement, Lifestyle Information, etc.
  9. 9. Too many media choices
  10. 10. Too many media • Traditional media • Press, Magazine, Book, TV, Movie, Radio etc. • New media • Facebook Twitter, Podcast, Web, Blog, Facebook, Twitter, Podcast, etc.
  11. 11. Too many media • Information overload • Too much noise • Less time for reading • Bite-sized content consumption • Changing expectation of readers
  12. 12. Too many new possibilities
  13. 13. Too many possibilities • Strike of tablet computer • Changing reading experience • Changing reading expectation (content, timing, format, etc.) • vs. Digitized Book vs. Digital Publishing
  14. 14. Opposing Voices in Digital Publishing
  15. 15. iPad iMagineering - Penguin Books
  16. 16. The Elements ebook for iPad
  17. 17. Way Out
  18. 18. Way Out • Content is king! • Diversified mode of content delivery • Digital Publishing is not simply digitizing books
  19. 19. Way Out • Embrace Social Media to make a difference for both digital publishing and traditional publishing • Changing triggering point: Cross-Media Marketing • The Power of Experience, Word of Mouth and Share
  20. 20. Way Out • Emphasis on both content and user experience • Customize appropriate user experience based on content: Don’t put the cart before the horse • Intuitive user experience
  21. 21. ONE MORE THING
  22. 22. THE FUTURE OF PUBLISHING
  23. 23. Q&A
  24. 24. In search of excellence for HIM

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