my presentation at Webit 2012 istanbul

1. To Dance or to Rock!
Oct 11, 2012 / Calin Rotarus

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11. VERSE 1:
(drums only)
In the begin-ning, back in nineteen fifty-five,
Man didn't know about the rock 'n' roll show and all that jive.
The white man had the schmaltz, the black man had the blues,
No one knew what they was gonna do, but Tchaikovsky had the news.
He said:
CHORUS 1:
(drums only)
"Let there be sound," there was sound.
"Let there be light," there was light.
"Let there be drums," there was drums.
"Let there be guitar," there was guitar.
A5
“Oh, let there be rock,"
© 2012 Goldbach Group

12. Crisis!
© 2012 Goldbach Group

13. Crisis!
© 2012 Goldbach Group

14. Crisis!
© 2012 Goldbach Group

15. Crisis!
© 2012 Goldbach Group

16. The Dance: Industry

17. The Dance: Industry

18. - Best frenemy
/ Planning tools
/ Analytics tools
/ Research tools
/ Trainings for non-specialists
/ Consumer behavior data
/ 5.162.000.000 $ invested in R&D in 2011
© 2012 Goldbach Group

19. The dance: Messages
We are
the best Hello!
Expert Normal Person
5000 ads a day
© 2012 Goldbach Group

20. The dance: Research/Measurement
UU, Target,
Affinity, Socio- Meet my
demographics new friends!
Expert Normal Client
© 2012 Goldbach Group

21. The dance: Agency commission
15%?
Expert Normal Client
© 2012 Goldbach Group

22. The dance: Media
Zillions UU
Content
Savings?
Media Buyer
© 2012 Goldbach Group

23. Marketer’s Dance
/ search, / Reach
/ geotargeting, / Frequency
/ iPad, / OTS
/ mobile / Affinity
/ YouTube / MP
/ Groupons, / ATL
/ Tweets / BTL
/ Blogs / 30 sec. spot
/ Social / Mesh
/ Video / Billboard
/ PBT / Research
/ QR codes / Brand awareness
/ SMS / PVT
/ Bluetooth / Brand adoption
/ Intext / Product placement
/ Cookie / Bonus
/ Auctions / Discount
/ Viral / TAP
/ Bounce-rate / Clutter
/ Apps / Duplication
/ Analytics / GRP
© 2012 Goldbach Group

24. Marketer’s Rock!
© 2012 Goldbach Group

25. Change=Opportunity
Let’s Rock!
© 2012 Goldbach Group

26. Thank you for your attention,
Calin Rotarus
Deputy General Manager
Goldbach Audience Romania
calin.rotarus@goldbachaudience.ro
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