Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WHY YOUR 5-YEAR-OLD IS MORE DIGITAL ...
Proprietary & Confidential. © 2012 R/GA All rights reserved. /2Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
John Militello Sean MillerProprietary & Confidential. © 2012 R/GA All rights reserved
John Militello Sean MillerProprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
DISCLAIMERProprietary & Confidential. © 2012 R/GA All rights reserved
WHAT WE DIDProprietary & Confidential. © 2012 R/GA All rights reserved
SEX POLITICS ...
SEX POLITICS RELIGION ...
Proprietary & Confidential. © 2012 R/GA All rights reserved
AGENDAProprietary & Confidential. © 2012 R/GA All rights reserved
AGENDAProprietary & Confidential. © 2012 R/GA All rights reserved
AGENDAProprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Source: Rewired: Understanding the iGeneration and the Way They LearnProprietary & Confidential. © 2012 R/GA All rights re...
88 Days Source: Rewired: Understanding the iGeneration and th...
Source: Nielsen Q4, 2011Proprietary & Confidential. © 2012 R/GA All rights reserved
Operate computer 63% 58% ...
“The average 11-year-old child has adult technology skills.” ...
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Many are terrified.Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
“Random Acts of Marketing” ...
The one group that’s certainly not terrified...Proprietary & Confidential. © 2012 R/GA All righ...
...is the kidsProprietary & Confidential. © 2012 R/GA All rights reserved
Why?Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved. / 39Proprietary & Confidential. © 2012 R/GA All rights rese...
The four biggest challenges Are also the ones they feel least prepared for ...
Marketplace > MarketingProprietary & Confidential. © 2012 R/GA All rights reserved
Source: Q3 2011 Forrester/Heidrick & Struggles Global Evolved CMO Online SurveyProprietary & Confidential. © 2012 R/GA All...
CMOs are sticking around longer 42 ...
Proprietary & Confidential. © 2012 R/GA All rights reserved. / 44Proprietary & Confidential. © 2012 R/GA All rights rese...
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Sugata Mitra’s Hole in the wallProprietary & Confidential. © ...
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Departments Offerings ...
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
LESSON Fuel curiosity.Proprietary & Confidential. © 2012 R/GA...
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Marshmallow challengeProprietary & Confidential. © 2012 R/GA All rights reserved
LESSON Stop thinking, start doing.Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Google VillageProprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
LESSON 3Ask a kidProprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
Proprietary & Confidential. © 2012 R/GA All rights reserved
KIDS ARE... collaborative fearless ...
KIDS ARE... THE LESSON collaborative love the ones you’re with ...
Proprietary & Confidential. © 2012 R/GA All rights reserved
WHAT’S HAPPENING HERE?Proprietary & Confidential. © 2012 R/GA All rights reserved
WHAT’S HAPPENING HERE? It’s NOT about being a kid.Proprietary...
WHAT’S HAPPENING HERE? It’s NOT about being a kid. ...
Thank youProprietary & Confidential. © 2012 R/GA All rights reserved
John Militello #kidCMO Sean Miller @JohnMilitello ...
Upcoming SlideShare
Loading in …5
×

Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and John Militello, Google

21,835 views

Published on

R/GA Group Planning Director Sean Miller and Google Head of Creative Innovation John Militello highlight the surprising advantages the under-six set have over today’s CMOs, exploring ideas and different ways of thinking that provoke new behaviors for today's marketing professionals.

Published in: Technology, Business, News & Politics
no profile picture user
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and John Militello, Google

  1. WHY YOUR 5-YEAR-OLD IS MORE DIGITAL THAN MOST CMOs Sean Miller Group Planning Director John Militello Head of Creative Innovation The ZOOProprietary & Confidential. © 2012 R/GA All rights reserved
  2. Proprietary & Confidential. © 2012 R/GA All rights reserved. /2Proprietary & Confidential. © 2012 R/GA All rights reserved
  3. Proprietary & Confidential. © 2012 R/GA All rights reserved
  4. John Militello Sean MillerProprietary & Confidential. © 2012 R/GA All rights reserved
  5. John Militello Sean MillerProprietary & Confidential. © 2012 R/GA All rights reserved
  6. Proprietary & Confidential. © 2012 R/GA All rights reserved
  7. DISCLAIMERProprietary & Confidential. © 2012 R/GA All rights reserved
  8. WHAT WE DIDProprietary & Confidential. © 2012 R/GA All rights reserved
  9. SEX POLITICS RELIGIONProprietary & Confidential. © 2012 R/GA All rights reserved
  10. SEX POLITICS RELIGION KIDS & DIGITALProprietary & Confidential. © 2012 R/GA All rights reserved
  11. Proprietary & Confidential. © 2012 R/GA All rights reserved
  12. AGENDAProprietary & Confidential. © 2012 R/GA All rights reserved
  13. AGENDAProprietary & Confidential. © 2012 R/GA All rights reserved
  14. AGENDAProprietary & Confidential. © 2012 R/GA All rights reserved
  15. Proprietary & Confidential. © 2012 R/GA All rights reserved
  16. Proprietary & Confidential. © 2012 R/GA All rights reserved
  17. Source: Rewired: Understanding the iGeneration and the Way They LearnProprietary & Confidential. © 2012 R/GA All rights reserved
  18. 88 Days Source: Rewired: Understanding the iGeneration and the Way They LearnProprietary & Confidential. © 2012 R/GA All rights reserved
  19. Source: Nielsen Q4, 2011Proprietary & Confidential. © 2012 R/GA All rights reserved
  20. Operate computer 63% 58% Play computer game 52% Ride a bike 37% Write name Make emergency call 20% Tie shoes 11% Source: AVGProprietary & Confidential. © 2012 R/GA All rights reserved
  21. “The average 11-year-old child has adult technology skills.” Source: AVGProprietary & Confidential. © 2012 R/GA All rights reserved
  22. Proprietary & Confidential. © 2012 R/GA All rights reserved
  23. Proprietary & Confidential. © 2012 R/GA All rights reserved
  24. Proprietary & Confidential. © 2012 R/GA All rights reserved
  25. Proprietary & Confidential. © 2012 R/GA All rights reserved
  26. Proprietary & Confidential. © 2012 R/GA All rights reserved
  27. Proprietary & Confidential. © 2012 R/GA All rights reserved
  28. Proprietary & Confidential. © 2012 R/GA All rights reserved
  29. Proprietary & Confidential. © 2012 R/GA All rights reserved
  30. Proprietary & Confidential. © 2012 R/GA All rights reserved
  31. Proprietary & Confidential. © 2012 R/GA All rights reserved
  32. Many are terrified.Proprietary & Confidential. © 2012 R/GA All rights reserved
  33. Proprietary & Confidential. © 2012 R/GA All rights reserved
  34. Proprietary & Confidential. © 2012 R/GA All rights reserved
  35. Proprietary & Confidential. © 2012 R/GA All rights reserved
  36. Proprietary & Confidential. © 2012 R/GA All rights reserved
  37. “Random Acts of Marketing” Source: CMO Council, 2011Proprietary & Confidential. © 2012 R/GA All rights reserved
  38. The one group that’s certainly not terrified...Proprietary & Confidential. © 2012 R/GA All rights reserved
  39. ...is the kidsProprietary & Confidential. © 2012 R/GA All rights reserved
  40. Why?Proprietary & Confidential. © 2012 R/GA All rights reserved
  41. Proprietary & Confidential. © 2012 R/GA All rights reserved
  42. Proprietary & Confidential. © 2012 R/GA All rights reserved
  43. Proprietary & Confidential. © 2012 R/GA All rights reserved
  44. Proprietary & Confidential. © 2012 R/GA All rights reserved
  45. Proprietary & Confidential. © 2012 R/GA All rights reserved
  46. Proprietary & Confidential. © 2012 R/GA All rights reserved
  47. Proprietary & Confidential. © 2012 R/GA All rights reserved. / 39Proprietary & Confidential. © 2012 R/GA All rights reserved
  48. The four biggest challenges Are also the ones they feel least prepared for Unpreparedness 1 2 3 1 Data explosion 2 Social media 4 3 Growth of channel and device choices Impact 4 Shifting consumer demographics Source: IBM CMO Study, 2011Proprietary & Confidential. © 2012 R/GA All rights reserved
  49. Marketplace > MarketingProprietary & Confidential. © 2012 R/GA All rights reserved
  50. Source: Q3 2011 Forrester/Heidrick & Struggles Global Evolved CMO Online SurveyProprietary & Confidential. © 2012 R/GA All rights reserved
  51. CMOs are sticking around longer 42 2011 24Proprietary & Confidential. © 2012 R/GA All rights reserved
  52. Proprietary & Confidential. © 2012 R/GA All rights reserved. / 44Proprietary & Confidential. © 2012 R/GA All rights reserved
  53. Proprietary & Confidential. © 2012 R/GA All rights reserved
  54. Proprietary & Confidential. © 2012 R/GA All rights reserved
  55. Sugata Mitra’s Hole in the wallProprietary & Confidential. © 2012 R/GA All rights reserved
  56. Proprietary & Confidential. © 2012 R/GA All rights reserved
  57. Proprietary & Confidential. © 2012 R/GA All rights reserved
  58. Departments Offerings ACCOUNT / PRODUCTION Platforms / Applications Campaigns Digital Advertising Relationship Marketing INTERACTION DESIGN Web Sites E-commerce Systematic Design Data Visualization VISUAL DESIGN CONNECTIONS COPYWRITING TECHNOLOGY Brand Development Mobile ANALYTICS PLANNING Consulting Media Product Innovation Social Retail Live Events DIGITAL STUDIOProprietary & Confidential. © 2012 R/GA All rights reserved
  59. Proprietary & Confidential. © 2012 R/GA All rights reserved
  60. Proprietary & Confidential. © 2012 R/GA All rights reserved
  61. Proprietary & Confidential. © 2012 R/GA All rights reserved
  62. LESSON Fuel curiosity.Proprietary & Confidential. © 2012 R/GA All rights reserved
  63. Proprietary & Confidential. © 2012 R/GA All rights reserved
  64. Proprietary & Confidential. © 2012 R/GA All rights reserved
  65. Proprietary & Confidential. © 2012 R/GA All rights reserved
  66. Proprietary & Confidential. © 2012 R/GA All rights reserved
  67. Proprietary & Confidential. © 2012 R/GA All rights reserved
  68. Proprietary & Confidential. © 2012 R/GA All rights reserved
  69. Proprietary & Confidential. © 2012 R/GA All rights reserved
  70. Marshmallow challengeProprietary & Confidential. © 2012 R/GA All rights reserved
  71. LESSON Stop thinking, start doing.Proprietary & Confidential. © 2012 R/GA All rights reserved
  72. Proprietary & Confidential. © 2012 R/GA All rights reserved
  73. Google VillageProprietary & Confidential. © 2012 R/GA All rights reserved
  74. Proprietary & Confidential. © 2012 R/GA All rights reserved
  75. Proprietary & Confidential. © 2012 R/GA All rights reserved
  76. Proprietary & Confidential. © 2012 R/GA All rights reserved
  77. LESSON 3Ask a kidProprietary & Confidential. © 2012 R/GA All rights reserved
  78. Proprietary & Confidential. © 2012 R/GA All rights reserved
  79. Proprietary & Confidential. © 2012 R/GA All rights reserved
  80. Proprietary & Confidential. © 2012 R/GA All rights reserved
  81. KIDS ARE... collaborative fearless tinkerers unfilteredProprietary & Confidential. © 2012 R/GA All rights reserved
  82. KIDS ARE... THE LESSON collaborative love the ones you’re with fearless fuel curiosity tinkerers stop thinking, start doing unfiltered ask a kidProprietary & Confidential. © 2012 R/GA All rights reserved
  83. Proprietary & Confidential. © 2012 R/GA All rights reserved
  84. WHAT’S HAPPENING HERE?Proprietary & Confidential. © 2012 R/GA All rights reserved
  85. WHAT’S HAPPENING HERE? It’s NOT about being a kid.Proprietary & Confidential. © 2012 R/GA All rights reserved
  86. WHAT’S HAPPENING HERE? It’s NOT about being a kid. It’s about being a beginner, again.Proprietary & Confidential. © 2012 R/GA All rights reserved
  87. Thank youProprietary & Confidential. © 2012 R/GA All rights reserved
  88. John Militello #kidCMO Sean Miller @JohnMilitello @millerse1Proprietary & Confidential. © 2012 R/GA All rights reserved

×