Anwendung des Crowdfunding Canvas
Twitter: @simondouw | @douwenkoren | 13:00-14:30
Anwendung	
  des	
  Crowdfunding	
  Canvas	
  

Simon Douw
Managing Partner, Douw&Koren
@simondouw / @douwenkoren

researc...
…	
  
community

time
ARTfarm
© 2012-2013 Douw&Koren. All Rights Reserved.!
© 2012-2013 Douw&Koren. All Rights Reserved.!
WakaWaka:	
  “Shine	
  Bright”	
  
HIND’s new
CD

Digital CD,
CD, CD with
signature, in
videoclip

Mainstream
media

Fans

40.000 euro

© 2012-2013 Douw&Kore...
Promotion of
HIND’s new
CD

Digital CD,
CD, CD with
signature, in
videoclip

Mainstream
media

Fans

30.000 euro

© 2012-2...
© 2012-2013 Douw&Koren. All Rights Reserved.!
?	
  
© 2012-2013 Douw&Koren. All Rights Reserved.!
Rushmore Group (1.000.000 GBP)
Communityfunding	
  
Your crowd
Crowds – The Basics
Crowd Family

“We will support you, whatever you do”

Crowd Relations

“We know and like yo...
Your crowd
Crowds – The Basics
Crowd Family

“We will support you, whatever you do”

Crowd Relations

“We know and like yo...
© 2012-2013 Douw&Koren. All Rights Reserved.!
Wording / Tone of Voice

1.  “Make, build” vs. “Donate, help”
2.  “We” & “Build together”
3.  “New” & “For the first time ...
© 2012-2013 Douw&Koren. All Rights Reserved.!
Selecting your infrastructure
FACTS
1.  Model
2.  Region (Crowdfunding is “glocal”)
3.  Niche or more general campaign?
Selecting your infrastructure
FACTS
1.  Model
2.  Region (Crowdfunding is “glocal”)
3.  Niche or more general campaign?
AD...
© 2012-2013 Douw&Koren. All Rights Reserved.!
© 2012-2013 Douw&Koren. All Rights Reserved.!
© 2012-2013 Douw&Koren. All Rights Reserved.!
Project	
  staat	
  online	
  

DAY 1 OF YOUR CAMPAIGN
“Warmte”	
  van	
  de	
  campagne	
  

5%	
  
Your crowd
Crowds – The Basics
Crowd Family

“We will support you, whatever you do”

Crowd Relations

“We know and like yo...
© 2012-2013 Douw&Koren. All Rights Reserved.!
Simon Douw!
Managing Partner, Douw&Koren!
simon@douwenkoren.nl!
+31-630576531!
@simondouw / @douwenkoren!
www.douwenkoren....
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
Anwendung des Crowdfunding Canvas
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Anwendung des Crowdfunding Canvas

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Anwendung des Crowdfunding Canvas

  1. 1. Anwendung des Crowdfunding Canvas Twitter: @simondouw | @douwenkoren | 13:00-14:30
  2. 2. Anwendung  des  Crowdfunding  Canvas   Simon Douw Managing Partner, Douw&Koren @simondouw / @douwenkoren research | strategies | campaigns!
  3. 3. …   community time
  4. 4. ARTfarm
  5. 5. © 2012-2013 Douw&Koren. All Rights Reserved.!
  6. 6. © 2012-2013 Douw&Koren. All Rights Reserved.!
  7. 7. WakaWaka:  “Shine  Bright”  
  8. 8. HIND’s new CD Digital CD, CD, CD with signature, in videoclip Mainstream media Fans 40.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.!
  9. 9. Promotion of HIND’s new CD Digital CD, CD, CD with signature, in videoclip Mainstream media Fans 30.000 euro © 2012-2013 Douw&Koren. All Rights Reserved.!
  10. 10. © 2012-2013 Douw&Koren. All Rights Reserved.!
  11. 11. ?   © 2012-2013 Douw&Koren. All Rights Reserved.!
  12. 12. Rushmore Group (1.000.000 GBP)
  13. 13. Communityfunding  
  14. 14. Your crowd Crowds – The Basics Crowd Family “We will support you, whatever you do” Crowd Relations “We know and like you” Project Relations “We know and like your project/company” Crowd Degree 2 “We know someone who knows you” Crowd Degree 3 “We know someone who knows someone who knows you”
  15. 15. Your crowd Crowds – The Basics Crowd Family “We will support you, whatever you do” Crowd Relations “We know and like you” Project Relations “We know and like your project/company” Crowd Degree 2 “We know someone who knows you” Crowd Degree 3 “We know someone who knows someone who knows you” Crowds – The Specialists Crowd Fathers “If I know and like you(r project), I’m willing to invest quite an amount of money” Branche relations “I don’t know you or your project specifically, but I am into the field you are active in” Crowd Connectors “I can warmly connect you to a big and relevant audience.
  16. 16. © 2012-2013 Douw&Koren. All Rights Reserved.!
  17. 17. Wording / Tone of Voice 1.  “Make, build” vs. “Donate, help” 2.  “We” & “Build together” 3.  “New” & “For the first time ever” 4.  “Necessary”, “Only possible if”, “Make a difference”
  18. 18. © 2012-2013 Douw&Koren. All Rights Reserved.!
  19. 19. Selecting your infrastructure FACTS 1.  Model 2.  Region (Crowdfunding is “glocal”) 3.  Niche or more general campaign?
  20. 20. Selecting your infrastructure FACTS 1.  Model 2.  Region (Crowdfunding is “glocal”) 3.  Niche or more general campaign? ADDITIONAL 1.  Functionalities (e.g., interaction) 2.  Look and feel 3.  Quality check (legal, experience)
  21. 21. © 2012-2013 Douw&Koren. All Rights Reserved.!
  22. 22. © 2012-2013 Douw&Koren. All Rights Reserved.!
  23. 23. © 2012-2013 Douw&Koren. All Rights Reserved.!
  24. 24. Project  staat  online   DAY 1 OF YOUR CAMPAIGN
  25. 25. “Warmte”  van  de  campagne   5%  
  26. 26. Your crowd Crowds – The Basics Crowd Family “We will support you, whatever you do” Crowd Relations “We know and like you” Project Relations “We know and like your project/company” Crowd Degree 2 “We know someone who knows you” Crowd Degree 3 “We know someone who knows someone who knows you” Crowds – The Specialists Crowd Fathers “If I know and like you, I’m willing to invest quite an amount of money” Branche relations “I don’t know you or your project specifically, but I am into the field you are active in” Crowd Connectors “I can warmly connect you to a big and relevant audience.
  27. 27. © 2012-2013 Douw&Koren. All Rights Reserved.!
  28. 28. Simon Douw! Managing Partner, Douw&Koren! simon@douwenkoren.nl! +31-630576531! @simondouw / @douwenkoren! www.douwenkoren.nl! 55  

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