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Social Media for Higher education
- 1. social best practices hi Tuesday, February 11, 2014
- 2. reality check email open rates Tuesday, February 11, 2014
- 3. reality check email open rates 2002: 37.3% Tuesday, February 11, 2014 paid
- 4. reality check email open rates 2002: 37.3% 2009: 26% Tuesday, February 11, 2014 paid
- 5. reality check email open rates 2002: 37.3% 2009: 26% 2011: 17% Tuesday, February 11, 2014 paid
- 6. reality check email open rates 2014? Tuesday, February 11, 2014
- 7. reality check gmail email tabs Tuesday, February 11, 2014
- 8. reality check there are seasonal trends in email. Heck, there are hourly trends in email. Tuesday, February 11, 2014
- 9. reality check social media content = seen by more customers than any other medium Tuesday, February 11, 2014 at frequency much higher than any other medium paid
- 10. reality check i feel like not investing in social is the equivalent to: Tuesday, February 11, 2014 paid
- 11. reality check Tuesday, February 11, 2014
- 12. reality check Tuesday, February 11, 2014
- 13. reality check Tuesday, February 11, 2014
- 14. how social should look Tuesday, February 11, 2014
- 15. how social should look owned Tuesday, February 11, 2014
- 16. how social should look owned earned paid Tuesday, February 11, 2014
- 17. how social should look owned earned project strategy Tuesday, February 11, 2014
- 18. how social should look owned earned integrated project strategy paid Tuesday, February 11, 2014
- 19. owned Tuesday, February 11, 2014
- 21. owned Tuesday, February 11, 2014
- 22. owned cultivation engagement conversation facilitation custom content repurposing web/project content Tuesday, February 11, 2014
- 23. owned : custom Tuesday, February 11, 2014
- 24. owned : custom Tuesday, February 11, 2014
- 25. content calendar Tuesday, February 11, 2014
- 26. Tuesday, February 11, 2014
- 27. owned : brand journalism Tuesday, February 11, 2014
- 28. owned : brand journalism Tuesday, February 11, 2014
- 29. owned : brand journalism Tuesday, February 11, 2014
- 30. owned : time sensitive Tuesday, February 11, 2014
- 31. owned : non-time sensitive Tuesday, February 11, 2014
- 32. earned earned Tuesday, February 11, 2014
- 33. earned ongoing pursuit of earned media Tuesday, February 11, 2014
- 34. earned ongoing pursuit of earned media standard vs. new Tuesday, February 11, 2014
- 35. earned ongoing pursuit of earned media active content creation Tuesday, February 11, 2014
- 36. earned Tuesday, February 11, 2014
- 37. earned Tuesday, February 11, 2014
- 38. project strategy integrated project strategy Tuesday, February 11, 2014
- 39. flat rammy Tuesday, February 11, 2014
- 40. flat rammy Tuesday, February 11, 2014
- 41. flat rammy Tuesday, February 11, 2014
- 42. Tuesday, February 11, 2014
- 43. paid : the double standard paid Tuesday, February 11, 2014
- 44. paid : the double standard marketers are happy to pay X dollars for postage to ensure prospectives see direct mail pieces. Tuesday, February 11, 2014
- 45. paid : the double standard marketers are happy to pay X dollars for postage to ensure prospectives see direct mail pieces. & not many people questions this. Tuesday, February 11, 2014
- 46. paid : the double standard why should it be any different for social? Tuesday, February 11, 2014
- 47. paid : the double standard social advertising & people freely tell the internet where they went to school = Tuesday, February 11, 2014
- 48. paid : the double standard new mailing/email address Tuesday, February 11, 2014
- 49. paid : the double standard Tuesday, February 11, 2014
- 50. paid : the double standard Tuesday, February 11, 2014
- 51. how to plan Tuesday, February 11, 2014
- 52. Tuesday, February 11, 2014
- 54. facebook habits used to be personal + private Tuesday, February 11, 2014
- 55. facebook habits used to be personal + private until the baby boomers showed up Tuesday, February 11, 2014
- 56. facebook habits used to be personal + private until the baby boomers showed up and now brands are starting to arrive Tuesday, February 11, 2014
- 57. facebook habits 78% of daily US users use it on their phone Tuesday, February 11, 2014
- 58. facebook habits 73% of 12 to 17 yrolds in the US use Facebook. Tuesday, February 11, 2014
- 59. facebook habits 64% of that base use it daily. Tuesday, February 11, 2014
- 60. facebook habits 50+% of college students look at it first thing in the morning Tuesday, February 11, 2014
- 61. facebook habits the way in which marketers use Facebook (i.e) looking at their timeline page…. Tuesday, February 11, 2014
- 62. facebook habits …is not the same way their target audience uses it. Tuesday, February 11, 2014
- 65. facebook content •High visibility universitywide events •Prestigious + notable + niche speakers or events •Spur of the moment viral events/ content •National-interest content with a Suffolk-spin Tuesday, February 11, 2014
- 66. facebook content •Student+Campus+Boston visuals + Stories •Student/faculty/staff success stories •School + Suffolk related questions --> platforms to start conversation •Emergency alerts/notifications Tuesday, February 11, 2014
- 68. facebook Relatable Inspiring Funny Pride-building YOU Novel. Tuesday, February 11, 2014 content photo video concise writing stark/ stands out
- 69. facebook content Time of day frequency mix of medium Tuesday, February 11, 2014
- 70. facebook content Time of day frequency mix of medium content calendar Tuesday, February 11, 2014
- 71. facebook facebook: tips link issues sizing scheduling Tuesday, February 11, 2014 tips tips
- 72. facebook facebook: tips Tuesday, February 11, 2014 link issues
- 73. facebook facebook: tips Tuesday, February 11, 2014 link issues
- 74. facebook facebook: tips Tuesday, February 11, 2014 link issues
- 75. facebook facebook: tips Tuesday, February 11, 2014 link issues
- 76. facebook facebook: tips Tuesday, February 11, 2014 sizing
- 77. facebook facebook: tips Tuesday, February 11, 2014 scheduling
- 78. facebook facebook: tips Tuesday, February 11, 2014 measurement
- 79. Tuesday, February 11, 2014
- 81. facebook facebook: tips habits twitter is used as a search enginge 2.1 billion searches a day very likely to follow brands Tuesday, February 11, 2014
- 82. facebook facebook: tips habits twitter is used as a search enginge 2.1 billion searches a day % of users that don't tweet Tuesday, February 11, 2014 40%
- 83. facebook facebook: tips habits twitter is used as a search enginge 2.1 billion searches a day % of users that don't tweet 40% mobile twiter users are: very likely to follow brands Tuesday, February 11, 2014
- 84. facebook facebook: tips Tuesday, February 11, 2014 habits
- 85. facebook facebook: tips habits twitter is: more personal + private Tuesday, February 11, 2014
- 86. facebook facebook: tips habits twitter is: more personal + private 1 v 1 converastion happening Tuesday, February 11, 2014
- 87. facebook facebook: tips habits twitter is: more personal + private 1 v 1 converastion happening ephemeral/fleeting Tuesday, February 11, 2014
- 88. facebook facebook: tips strategy Tuesday, February 11, 2014
- 89. facebook facebook: tips content •High visibility universitywide events •Prestigious + notable + niche speakers or events •Spur of the moment viral events/ content •National-interest content with a Suffolk-spin Tuesday, February 11, 2014
- 90. facebook facebook: tips content •Student+Campus+Boston visuals + Stories •Student/faculty/staff success stories •School + Suffolk related questions --> platforms to start conversation •Emergency alerts/notifications Tuesday, February 11, 2014
- 91. facebook facebook: tips Relatable Inspiring Funny Pride-building YOU Novel. Tuesday, February 11, 2014 content relationship building personal more personality random engagments conversations real-time
- 92. facebook facebook: tips Tuesday, February 11, 2014 measurement
- 93. facebook facebook: tips link issues sizing scheduling Tuesday, February 11, 2014
- 94. facebook facebook: tips Tuesday, February 11, 2014 link issues
- 95. facebook facebook: tips Tuesday, February 11, 2014 link issues
- 96. facebook facebook: tips Tuesday, February 11, 2014 sizing
- 97. facebook facebook: tips Tuesday, February 11, 2014 scheduling
- 98. Tuesday, February 11, 2014
- 99. Tuesday, February 11, 2014