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Nouvelle Cuisine (2012)

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"Corporate Storytelling: the Nouvelle Cuisine of Business Presentations" presented at the Royal Flemish Society of Engineers (KVIV)) in Antwerp, February 2012

Nouvelle Cuisine (2012)

  1. 1. Corporate Storytellingthe nouvelle cuisine of business presentations Marc Jadoul February 2nd, 2012. All rights reserved © 2012 M. Jadoul 1
  2. 2. Nouvelle Cuisine • Rejection of excessive complication. • Fresh ingredients, natural flavors. • Smaller portions. • No heavy sauces. • Focus on composition and presentation. • New combinations and pairings. • Attention to dietary needs. • New techniques and equipment. http://en.wikipedia.org/wiki/Nouvelle_cuisine All rights reserved © 2012 M. Jadoul 2
  3. 3. Last week,you could havewatched over210 hoursof cookingprograms onFlemish TVchannels... All rights reserved © 2012 M. Jadoul 3
  4. 4. Bad PowerPoint presentationscost companies$252 million a day in wasted time. http://www.thinkoutsidetheslide.com/articles/wasting_250M_bad_ppt.htm All rights reserved © 2012 M. Jadoul 4
  5. 5. http://www.youtube.com/watch?v=KbSPPFYxx3oAll rights reserved © 2012 M. Jadoul 5
  6. 6. http://video.forbes.com/fvn/meetings-09/present-like-steve-jobsAll rights reserved © 2012 M. Jadoul 6
  7. 7. The Rise of the Corporate StorytellerEven though millions of us are now content producers in some formor another, the reality is theres still chasm when it comes to quality.Theres art and theres junk. Audiences want art.To stand out today its critical that businesses create content.Activating your cadre of internal subject matter experts is the surestpath to visibility.The reality is, however, that organizations need to do more than justunleash their subject matter experts en masse. They need to activatethem in multiple channels at once and equip them in how to create acompelling narrative—an emerging set of skills called TransmediaStorytelling.Transmedia storytelling is the future of marketing. And those who canspan across formats and share their expertise will stand out in an ageof Digital Relativity. Steve Rubel, October 2010 All rights reserved © 2012 M. Jadoul 7
  8. 8. The average business presentationhas 25% less slides than 3 years ago. Less time for More time for monologue dialogue http://www.slideshare.net/rashmi/slideshare-zeitgeist-2011 All rights reserved © 2012 M. Jadoul 8
  9. 9. You’ll probably present less than 20% of all the information you have in mindAll rights reserved © 2012 M. Jadoul 9
  10. 10. Nobody cares about your products (except you). All rights reserved © 2012 M. Jadoul 10
  11. 11. People will forget your words,people will forget your slides, but they will never forget how you made them feel. http://www.youtube.com/watch?v=jv98mKgWpZ0 All rights reserved © 2012 M. Jadoul 11
  12. 12. The left and the right brain Function Design Argument Story Focus Symphony Logic Empathy Seriousness PlayAccumulation Meaning Daniel Pink, “A Whole New Mind” All rights reserved © 2012 M. Jadoul 12
  13. 13. Aristotle’s ancient art of rhetoric Credibility • Trustworthiness or reputation • Tone/style Ethos• Emotional or • Reasoning or imaginative argumentation impact Pathos Logos • Facts, figures,• Stories case studiesEmotion Logic http://sixminutes.dlugan.com/ethos-pathos-logos/ All rights reserved © 2012 M. Jadoul 13
  14. 14. A good storyline A ttention I nterest D esire ( E vidence ) A ction All rights reserved © 2012 M. Jadoul 14
  15. 15. http://www.youtube.com/watch?v=Ql9lnv9PXzkhttp://www.twistandshout.co.uk/latest/index.php/portfolio/campaign/alcatel-the-convergence-factor All rights reserved © 2012 M. Jadoul 15
  16. 16. http://www.slideshare.net/mjadoul/why-do-handpicked-cherries-2009 http://www.slideshare.net/mjadoul/20020612-von-helsinki-presentation Uggly ducklinghttp://www.slideshare.net/mjadoul/20050523-von-stockholm-presentation All rights reserved © 2012 M. Jadoul 16
  17. 17. A good storyteller P assion A uthority T rustworthiness H umility All rights reserved © 2012 M. Jadoul 17
  18. 18. There are always three speechesfor every one you actually gave.The one you practiced, the one yougave, and the one you wish you gave. Dale Carnegy All rights reserved © 2012 M. Jadoul 18
  19. 19. The KISS principle K eep It S imple, S tupid http://en.wikipedia.org/wiki/KISS_principle All rights reserved © 2012 M. Jadoul 19
  20. 20. Even for engineers http://natgeotv.com/uk/engineering-connections http://www.youtube.com/watch?v=tyluS4TZKhQ All rights reserved © 2012 M. Jadoul 20
  21. 21. Never underestimate your audience All rights reserved © 2012 M. Jadoul 21
  22. 22. Use personalized examples All rights reserved © 2012 M. Jadoul 22
  23. 23. For each member or the audience,you actually have two listeners.There’s thephysical personyou see in frontof you and there’salso a secondlistener known as“the little voice inthe head”.Steve Denning All rights reserved © 2012 M. Jadoul 23
  24. 24. Satisfying your audience W hat’s In It F or M e? All rights reserved © 2012 M. Jadoul 24
  25. 25. Audience power map Expert Influencer Decider Go through the Get all elements for detail and score making a decisionAuthority/expertise Spectator Controller Get through Get confidence the day and trust Layman Low Decision power High All rights reserved © 2012 M. Jadoul 25
  26. 26. Your audience may be spendingvaluable time and money to attendyour presentation.Don’t waste it! All rights reserved © 2012 M. Jadoul 26
  27. 27. Guy Kawasaki’s 10-20-30 rule 10 slides 20 minutes 30 point fonts http://blog.guykawasaki.com/2005/12/the_102030_rule.html All rights reserved © 2012 M. Jadoul 27
  28. 28. Most people decide within the first8 seconds of a presentation whether the speaker is worth listening to. Good morning... I am so glad that I got the opportunity to speak here this morning... Thank you... It’s really a pleasure to be here today, blah, blah, ... All rights reserved © 2012 M. Jadoul 28
  29. 29. The average attention span of an adult is 18 minutes. Keep your talk short or make sure that the first minutes include any material that you want your audience to remember. http://bodylanguagelady.blogspot.com/2009/12/ attention-span-grabbing-your-audiance.htmlAll rights reserved © 2012 M. Jadoul 29
  30. 30. Listen very carefully(I shall say this only once…) All rights reserved © 2012 M. Jadoul 30
  31. 31. Train RickshawTram Lexus IS300Taxi TMBTent Bicycle All rights reserved © 2012 M. Jadoul 31
  32. 32. If information is presented orally, people remember about 10% of the content 72 hours later.That figure goes up to 65% if you add a picture. John Medina (2008), “Brain Rules” All rights reserved © 2012 M. Jadoul 32
  33. 33. Only 7% of a message is conveyed by actual words or content. 38% is transmitted by tone of voice andvolume of speech. The other 55% isdelivered through non-verbal means. Albert Mehrabian (1981), “Silent Messages” All rights reserved © 2012 M. Jadoul 33
  34. 34. Penguins can be cute, buttheyre not good presenters. All rights reserved © 2012 M. Jadoul 34
  35. 35. Your brain interprets every letter as a picture so wordyslides literally choke your brain. All rights reserved © 2012 M. Jadoul 35
  36. 36. Do not overload your presentationwith visuals - they should underlinesomething in your presentation, and not overshadow you, the speaker. All rights reserved © 2012 M. Jadoul 36
  37. 37. http://www.presentationzen.com/presentationzen/2007/09/steve-bill-redu.html All rights reserved © 2012 M. Jadoul 37
  38. 38. Great speakers may use poor visuals … … or even no slides at all … Gary Vaynerchuk All rights reserved © 2012 M. Jadoul 38
  39. 39. … although real good visuals don’t need (m)any words. All rights reserved © 2012 M. Jadoul 39
  40. 40. (42 slides with techniques, tips & tricks deleted) Message Your Your story preparation YOUAudience Your Delivery presentation All rights reserved © 2012 M. Jadoul 40
  41. 41. SummaryA good story is like a well-plated dish. It follows a recipe with a few ingredients that all blend together. The result is a creation that keeps the audience asking for more. All rights reserved © 2012 M. Jadoul 41
  42. 42. The nouvelle cuisine ofbusiness presentations Focus & Simplicity. Less slides, More story. Time for dialogue. New presentation techniques. Images & Multimedia. Value instead of Product. Dynamic & Personalized. All rights reserved © 2012 M. Jadoul 42
  43. 43. Whatever food you’re going to serve… Never lose the passion for cooking! All rights reserved © 2012 M. Jadoul 43
  44. 44. Download this presentation fromhttp://www.slideshare.net/mjadoul/nouvelle-cuisine-2012 All rights reserved © 2012 M. Jadoul 44
  45. 45. Recommended reading(some of the sources I have tapped) All rights reserved © 2012 M. Jadoul 45
  46. 46. Thank You!(and enjoy your meal…) marc.jadoul@alcatel-lucent.com http://www.linkedin.com/in/mjadoul http://www.slideshare.net/mjadoul All rights reserved © 2012 M. Jadoul 46

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