Opportunities in Online Advertising in Romania 2011

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My presentation at Media Hungary 2011

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Opportunities in Online Advertising in Romania 2011

  1. 1. RomaniaOpportunities
  2. 2. Technological facts
  3. 3. Technological facts –2011 vs 2010+26% in IT market – main driver Laptops+ 1.5% in telecommunication businessmain driver smartphones25% of the sold terminals are smartphones in Q1 2011 vs4% in Q1 2010Mobile penetration >110%Technological playground for mobile companies (GSM,
  4. 4. RegulationsCookie issue: Opt-out has been voted with visible optionand clear informationNo imposed set of regulations for advertising but fair bestpracticesIAB formats for the large majority of the campaigns
  5. 5. Available dataSATI – adudience study performed by BRAT (local IFABC)SNA Focus – consumer study (BRAT)MIPO – advertising consumption study (BRAT)ROADS semestrial study-GFK-IAB
  6. 6. Technologies availableComprehensive set of ad-serversPBT 3 networksCPC networks – Google, Facebook, eTargetUnderlined words – 3 companies
  7. 7. 2011
  8. 8. Next…
  9. 9. Thank YouCalin RotarusCalin.rotarus@arbointeractive.ro

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