What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Friends

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This session will be a review of the peer-to-peer fundraising industry’s top trends and how you can optimize your use of TeamRaiser to raise more money for your organization’s mission. Discussion topics will include strategies for using social and mobile channels and independent fundraising events. Learn from industry experts on how your organization can maximize their resources and engage their participants and donors online in the most innovative ways.

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What's Hot in Peer to Peer Fundraising: Industry Trends from TeamRaiser & Friends

  1. 1. What’s Hot in Peer to Peer Fundraising: Industry Trends From TeamRaiser & Friends PRESENTED BY: A FUN, HIP, SMART GROUP OF PEOPLE9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 1
  2. 2. LOOK WHO’S TALKING Team TeamRaiser (TR) Deepa Karani, Client Strategy Executive, Blackbaud Nancy Palo, Senior Strategy Consultant, Blackbaud TR Friends Mark Becker, Founding Partner, Cathexis Partners Jennifer Brady, Director, Digital Platforms, American Cancer Society Melissa Dreyer, Director, Interactive Events, American Cancer Society Donna Wilkins, Founder & President, Charity Dynamics9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 2
  3. 3. HOW WILL YOUR LIFE CHANGE IN THE NEXT 90 MINUTES? We DON’T want to see this!! • Learn about key social & mobile industry trends • See examples of social & mobile-enabled TeamRaisers • What’s this we hear about Do-It-Yourself (DIY) fundraisers? • See DIY fundraisers using TeamRaiser • Make a new friend or two who knows more about Peer to Peer than you!BUT THIS!!9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 3
  4. 4. #BBCON TWEET YOUR TRACK: #bbinteractive #bbcultural #bbk12 #bbanalytics #bbfundraising #bbcrm #bbfinancial #bbprodev #bblearnlab9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 4
  5. 5. LET’S LEVEL SET - WHAT IS PEER-TO-PEER FUNDRAISING?9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 5
  6. 6. WHAT’S PEER-TO-PEER FUNDRAISING? • A style of fundraising where an organization recruits individual supporters to ask their friends and family to donate to that organization. Non Profit P2P Fundraising is almost always connected to some form of event or milestone.9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 6
  7. 7. What’s HOT in Social PRESENTED BY DONNA WILKINS, CHARITY DYNAMICS MELISSA DREYER, AMERICAN CANCER SOCIETY9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 7
  8. 8. EVERYWHERE9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 8
  9. 9. EVERYTHING9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 9
  10. 10. ALL THE TIME9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 10
  11. 11. SOCIAL MEDIA THREE STRATEGIES9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 11
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  21. 21. GOALS Measurements • Participants to reach more money • Increase number of donors • Increase average gift size • Engage and Retain More Participants • Increase registration • Increase team size • Increase percent event participation • Increase retention9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 21
  22. 22. • Grow Broadcast • New participants and donors • Learn • Segmentation, Coaching, 80/20 Utilize • Endorsement • Impact • Fundraising, Involvement, Experience, Reduce Empower Churn9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 22
  23. 23. AVAILABLE VS. ATTAINABLE Online Activities Profile Offline Demographic Activities9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 23
  24. 24. IMPACT – LOOK FOR THE RIPPLE EFFECT9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 24
  25. 25. WHAT IS THE ASK? • Share – forward, like, comment • Promote – write, campaign, vote • Create – post, link, integrate • Extend – augment, adapt • Support – give (donations, registrations, volunteer)9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 25
  26. 26. EXAMPLES9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 26
  27. 27. SHARE IN NAVIGATION AND MULTIPLE PLATFORMS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 27
  28. 28. SHARE IN NAVIGATION AND MULTIPLE PLATFORMS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 28
  29. 29. SHARE IN NAVIGATION AND MULTIPLE PLATFORMS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 29
  30. 30. SOCIAL MEDIA LOGIN9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 30
  31. 31. PARTICIPANT PEER TO PEER OPTIONS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 31
  32. 32. SOCIAL MEDIA PAGE 329/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 32
  33. 33. BOUNDLESS FUNDRAISING9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 33
  34. 34. BOUNDLESS FUNDRAISING9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 34
  35. 35. ONLINE MOBILIZATION INCL. SOCIAL9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 35
  36. 36. 70 views or impressions on a post9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 36
  37. 37. To reach 70 views or impressions in Boundless Fundraising Application, we need: ONE Boundless User9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 37
  38. 38. SOCIAL COMMERCE AND FUNDRAISING9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 38
  39. 39. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 39
  40. 40. F-COMMERCE • Almost 25% of total internet time is spent on Facebook • Users are 4 times as likely to conduct a transaction inside of Facebook if it is referred to them by a trusted friend. For fundraising, this means integrated Facebook event registration and donation transactions.9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 40
  41. 41. WHAT CAN WE DO TODAY?9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 41
  42. 42. ENCOURAGE TRANSACTIONAL SHARING9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 42
  43. 43. LEVERAGE SOCIAL PLUG-INS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 43
  44. 44. ENCOURAGE PHOTO AND VIDEO SHARING In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 44
  45. 45. CREATE SHAREABLE INFOGRAPHICS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 45
  46. 46. CREATE SHAREABLE ASSETS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 46
  47. 47. CREATE SHAREABLE VIDEO CONTENT9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 47
  48. 48. What’s HOT in Mobile PRESENTED BY MARK BECKER, CATHEXIS PARTNERS JENNIFER BRADY, AMERICAN CANCER SOCIETY9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 48
  49. 49. MOBILE STATISTICS • 88% of US adults own a cell phone • 55% of these are cell Internet users • 17% report to access Internet mostly on cell phone Source:9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 49
  50. 50. THE MOBILIZATION OF TEAMRAISER REGISTRATION • Responsive Web Design9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 50
  51. 51. MOBILE OPTIMIZED EVENT REGISTRATION9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 51
  52. 52. MOBILE OPTIMIZED EVENT REGISTRATION9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 52
  53. 53. MOBILE OPTIMIZED EVENT REGISTRATION9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 53
  54. 54. USING THE TEAMRAISER API S • Cathexis Partner’s “TR2Go” event dashboard9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 54
  55. 55. USING THE TEAMRAISER API S: WWW.SKECHERSFRIENDSHIPWALK.COM • Skechers Foundation’s Friendship Walk9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 55
  56. 56. AMERICAN CANCER SOCIETY MOBILE UPDATE FALL 2012 JENNIFER BRADY9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 56
  57. 57. INDEX 1. Background 2. Mobile Strategy 3. Mobile Projects 579/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 57
  58. 58. BACKGROUND • Why is mobile important to ACS? 589/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 58
  59. 59. WE ARE ALL WIRELESS 311M US Population Wireless Subscribers 331M US wireless penetration 104% (+6% yoy) US wireless-only households 31% (+5% yoy) Mobile devices are rarely more than  4 feet  from their owners.9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 59
  60. 60. WE ARE ALL MOVING TO MOBILE • The number of people accessing the mobile Internet is expected to overtake the PC as the most popular way to get on the Web within five years. • Average Americans spend 2.7 hours a day socializing on a mobile device. 609/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 60
  61. 61. MOBILE REACHES KEY DEMOGRAPHICS 619/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 61
  62. 62. 62 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 62
  63. 63. KEY POPULATIONS - AND - ACTIVITIES9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 63
  64. 64. MOBILE STRATEGY • How did we make it happen? 649/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 64
  65. 65. 2010: LOW AND SLOW • History: Piecemeal • Expertise: Minimal • Enthusiasm: General • Vision: Vague • Resources: Limited • Urgency: Not Enough9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 65
  66. 66. 2011: READY TO GROW • Comprehensive strategic plan • Well-defined priorities • Support from leadership • New vendor relationships • New staff assignments • Budget!9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 66
  67. 67. 2012: MOBILIZED! • 4 major mobile launches • Measurable impact on goals • Mobile workflows defined • Integrating with other channels • More projects and phases in development9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 67
  68. 68. STRATEGIC ALIGNMENT Align with ACS ACS BRAND STRATEGY Brand and stay well, get well, find cures, fight back Digital Channel strategies, and work in concert with Social, DIGITAL CHANNEL STRATEGY Web, SEO strategies. Social Mobile Website Strategy Strategy Strategy 689/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 68
  69. 69. STRATEGIC OBJECTIVES Build the Platform and the Process Integrate and Educate in the Enterprise Engage Consumers Improve Mobile Fundraising 699/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 69
  70. 70. BUILD THE PLATFORM AND THE PROCESS • Establish vendor relationships and internal competence that support core mobile program components: - Mobile Web - App Development - SMS (Text Messaging) - Text To Give • Define workflows, guidelines, roles and responsibilities to manage mobile projects. • Align with enterprise Demand Management process. 709/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 70
  71. 71. INTEGRATE/EDUCATE THE ENTERPRISE • Establish mobile as a critical part of the integrated online marketing stream. - Identify mobile needs and business goals in business areas throughout the enterprise. - Create mobile elements that augment existing campaigns and programs. • Communicate mobile development processes, workflows, and best practices to key staff. - Identify, train and enable mobile decision makers and content managers throughout the enterprise. 719/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 71
  72. 72. ENGAGE CONSUMERS • Use mobile to generate excitement, loyalty, and satisfaction with ACS campaigns and events in the consumer marketplace. • Extend the Society’s trusted and comprehensive library of cancer information onto mobile devices for fast, easy consumption by cancer info seekers. • Leverage the intimacy and immediacy of mobile to create measurable mobile health tools that support Signature Strategies. 729/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 72
  73. 73. IMPROVE MOBILE FUNDRAISING • Develop mobile-friendly donor form (done) • Upgrade Text To Give program • Test other mobile transaction modes - Credit card readers such as Square, Sage, Mobilized - Phone-based payment - mobile wallet - Text-to-Pledge - Call center queuing from mobile hot-link - PayPal, Amazon Payments, Serve 739/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 73
  74. 74. MOBILE PROJECTS • Challenge accepted… 749/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 74
  75. 75. MAJOR MOBILIZATIONS Mobile Web m.cancer.org m.relayforlife.org Making Strides Against Breast Cancer DetermiNation Mobile Apps Relay For Life Making Strides Against Breast Cancer 759/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 75
  76. 76. MOBILE WEB • Information, trust, speed, consumption 769/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 76
  77. 77. M.CANCER.ORG Objective: Create a mobile-specific version of cancer.org. Approach: Uses a real-time proxy with dynamic page re-structuring to mobilize all the content on cancer.org (approx. 7,000 pages). Result: • Mobile-friendly site delivers cancer.org content, customized for easy viewing on a smart phone. • Content published on cancer.org: Instantly live on m.cancer.org. • Puts our trusted cancer information in consumer’s hands when they need it, where they need it. 779/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 77
  78. 78. A MOBILE-FRIENDLY VERSION OF THE OUR FLAGSHIP WEB SITE, CANCER.ORG.9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 78
  79. 79. M.CANCER.ORG • Site launched in October 2011 (on time, on budget). • Key performance indicators all show positive growth. • Enthusiastic reception by ACS staff, consumers, media. • Vendor that implemented m.cancer.org also developed m.relayforlife.org.31 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 79
  80. 80. MOBILE TRAFFIC IS INCREASING • 4.4 million mobile visits since launch • Mobile as percentage of total site visits has increased80 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 80
  81. 81. MOBILE CONTENT USAGE DIFFERS Desktop Desktop Page Mobile Mobile Page Rank Rank 1 Homepage 1 Learn > Signs and Symptoms of Cancer 2 Learn About Cancer Index Page 2 Homepage 3 Learn > Signs & Symptoms of Cancer 3 Learn > Testicular Cancer > Do I … 4 Healthy > Guide to Quitting Smoking 4 Healthy > Guide to Quitting Smoking 5 Donations Form 5 Healthy > Calorie Counter Calculator 6 Healthy > Calorie Counter Calculator 6 Donate Online Now 7 About Us > Employment Opportun .. 7 Learn > Testicular Cancer > Signs 8 Learn > Breast Cancer Landing Page 8 About Us > Employment Opportun .. 9 Learn > Testicular Cancer > Do I … 9 Make a Donation 10 Get Involved Index Page 10 Cancer Facts and Figures81 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 81
  82. 82. M.RELAYFORLIFE.ORG Objective: Establish a mobile website for Relay For Life that provides a mobile point-of-presence for the Relay Experience for both registered and not yet registered users. Approach: Leverage proxy-style solution to mobilize both UCM and Convio pages cleanly with vendor- based support model that minimizes parallel publishing, allows for easy content updates and minimizes ACS technical and editorial effort. Result: Launched early June 2012!9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 82
  83. 83. M.RELAYFORLIFE.ORG • Information for both registered Relayers and those interested in learning more. • Single source publishing across multiple platforms and content owners. • No additional work for field and event staff. • All content is scheduled to be mobilized, similar to m.cancer.org. • Mobilization of Convio functionality to launch in late winter. 839/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 83
  84. 84. MOBILE MAKING STRIDES AND DETERMINATION Objective: Create mobile-specific versions of the Making Strides Against Breast Cancer and DetermiNation fundraising Web sites. Approach: Leverage Convio APIs and inherent platform capabilities to produce mobile-friendly pages that deliver the SAME content and similar interactions as desktop site. Result: User-friendly mobile sites allow supporters to get local info, donate, register. No additional content creation tasks for ACS field staff.9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 84
  85. 85. GET LOCAL INFO, DONATE, REGISTER9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 85
  86. 86. NO ADDED CONTENT CREATION TASKS FORACS FIELD STAFF9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 86
  87. 87. INFO FOR BOTH REGISTERED RELAYERS & THOSE INTERESTED IN LEARNING MORE.9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 87
  88. 88. MOBILE APPS • Ease, fun, features, richness, brand intensity 889/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 88
  89. 89. EVENT MOBILE APPS (RELAY AND STRIDES) Objective: Provide design and feature set direction for updated Relay and new MSABC mobile apps available on iPhone, Android & Blackberry devices. Include current feature set with improved usability and navigation on the front-end and upgrade to HTML 5 code on the back-end. Consolidate two apps under a consistent framework for support and design. Approach: Work under a rapid application development model with our partner, Charity Dynamics, to deploy ACS- guided updates to the Mobile apps. Result: Easier to update app for fundraising9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 89
  90. 90. RELAY FOR LIFE MOBILE APP9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 90
  91. 91. MAKING STRIDES MOBILE APP9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 91
  92. 92. ‘DIY’ Fundraising is so HOT PRESENTED BY DONNA WILKINS, CHARITY DYNAMICS MARK BECKER, CATHEXIS PARTNERS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 92
  93. 93. MORE PEOPLE9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 93
  94. 94. MORE FUNDRAISING9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 94
  95. 95. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 95
  96. 96. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 96
  97. 97. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 97
  98. 98. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 98
  99. 99. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 99
  100. 100. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 100
  101. 101. ‘DO IT YOURSELF’ (DIY) FUNDRAISING • Allow you to say YES more • More people raising more money in the ways that are most comfortable to them • Online toolkits make it easy for you to say yes to more people9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 101
  102. 102. IT’S ABOUT THE DIY HOST • High quality donor experience for the “host” - Create a page with photos, updates, etc. - Professionally request support for your organization and the mission you care about - Track donations, follow ups, thank yous - Introduce friends and family to the organization9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 102 102
  103. 103. TWO CATEGORIES DIY EVENTS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 103
  104. 104. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 104
  105. 105. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 105
  106. 106. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 106
  107. 107. ALZHEIMER’S LONGEST DAY9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 107
  108. 108. MARKETING: AWARENESS EXAMPLE9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 108 108
  109. 109. AWARENESS9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 109 109
  110. 110. CHAMPION COACHING9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 110 110
  111. 111. COLONCANCERFOUNDATION 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 111
  112. 112. WATERCANCHALLENGE20129/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 112
  113. 113. Each “Special Day” option is a Participant type9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 113
  114. 114. “Special Day” display options controlled by “Promo Codes”9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 114
  115. 115. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 115
  116. 116. SECONDHARVESTFOODBANK9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 116
  117. 117. 9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 117
  118. 118. Only oneParticipant Type to support TeamRegistration9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 118
  119. 119. ENDEPILEPSYYOUR WAY9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 119
  120. 120. ONLINE TOOLKIT CHECKLIST 1. Guidelines for events 2. TeamRaiser configuration - Registration - Waiver - Fundraising tools 3. Mission toolkit 4. Promote awareness of the program 5. eCommunication - Fundraising tips delayed auto-responders - Quarterly community communication - Social Media 6. Social media empowerment tools 7. Corporate sponsorship tips and kits 8. Toolkits for event types9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 120
  121. 121. WANT TO LEARN MORE ABOUT ‘DIY’ FUNDRAISING?? 1219/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 121
  122. 122. MARK YOUR CALENDARS FOR PEER-TO-PEER BOOT CAMP NOVEMBER 6-8, 2012! Boot Camp will help you: • Adopt a healthy fundraising lifestyle • Tone up your mid level fundraisers • Turn flab into social fundraisers • Build a rock solid core by engaging top performers Special Pre-Boot Camp Session on Do It Yourself Fundraising November 5, 20129/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 122
  123. 123. #BBCON TWEET YOUR TRACK: #bbinteractive #bbcultural #bbk12 #bbanalytics #bbfundraising #bbcrm #bbfinancial #bbprodev #bblearnlab Thank you for coming to our session! Please provide your evaluation on our session! And don’t forget to tweet!!9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 123
  124. 124. CONTACT US:Deepa Karani, Blackbaud Nancy Palo, BlackbaudDeepa.karani@blackbaud.com Nancy.palo@blackbaud.comwww.blackbaud.com www.blackbaud.comMark Becker, Cathexis Partners LLC Jennifer Brady, American Cancer Societymark@cathexispartners.com jennifer.brady@cancer.orgwww.cathexispartners.com www.cancer.orgDonna Wilkins, Charity Dynamics Melissa Dreyer, American Cancer Societydonna@charitydynamics.com melissa.dreyer@cancer.orgwww.charitydynamics.com www.cancer.org9/30-10/2 © 2012. Blackbaud Confidential. All rights reserved 124

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