Based on the audience research, here are the key points: - The majority of respondents prefer a game that blends multiple genres rather than focusing on just one. This indicates your audience wants variety. - Horror was the most popular single genre choice. This shows horror games appeal to your target audience. - By developing a game that combines horror and action genres, you are directly appealing to what the research showed your audience prefers - a blended genre experience with horror as one of the genres. - Features like tense atmospheres, scary/creepy elements, and action/thrilling moments will help engage an audience that enjoys those aspects found in horror and action games. - Paying close attention to the genres

1. Research
CALEB WILCOX

2. Until dawn

3. Until dawn
This is an already existing example of a horror genre based video game, when looking at this for the first time I got the
distinct impression that was game was going to a game that is on a platform based around PlayStation 2/3. I think
this because if you look at the screengrab you can see that it is a 3D graphic game, hence it being console based, but
also the graphics don’t look near enough detailed for it to be playable on a next gen console, leaving me to believe
that it is more based for PlayStation 2/3 and / or Xbox 360. From looking at the image of the game in the slide before
this, you get the distinct impression that it is a horror based film story game. This can obviously be seen by the colour
schemes that you can see in the screengrab. For example you don’t see any light colours, they are all quite dark colours
which is really good as it helps to emphasise the fact that it is a horror based game, I also feel that it helps to make the
game appeal to the audience/player/viewer more. I like how this in particular screengrab has been taken from a slight
angel so you can see everything in the centre of the screen grab, for example the centre shot of the two characters
builds up tension for the character as by looking at that you can tell that the next point in the game is going to be to
kill the opposing zombie/character, also by the way how you can only see the face of the zombie/not the women helps
to build up the tension as you obviously know she's terrified but not being able to see her face emphasises the tension
on who is going to be murdered. From looking at the character in front of the women you get the immediate sense
that he is the bad/enemy character, hence the blood on him. The blood on his face can link to the women because you
don’t know who’s the blood is, it could be the women's, but we don’t know this until the gameplay would continue. If
you look inbetween the two characters you can see the slight light from the torch that the women is holding, this
increases the tension in gameplay as when your looking with the torch in the dark you don’t know what could appear/
jump out, this is the kind of thing that really makes the player be on the edge of their seat, the dark lighting around
the torch helps to emphasise how dark it is in that set room, again building up the tension. On a whole I feel that the
key feature of the screengrab from this game has got to be the idea of the women holding the torch up in front of the
villain/clown/enemy’s face, I feel that this is the key feature in this screengrab as it really grabs the viewers eye and
helps to influence the genre being ‘Horror’. From looking at this there is one feature of which I feel would consider
using in my production and that is the idea of the torch because I feel I might using something like this to create a
gradient sky but remember to use the ideas of having light and dark strands of light throughout it which I feel will help
to make my game appeal to its genre more.

4. Five nights At Freddy's 3

5. Five nights at Freddy's 3
This is again a horror based video game of which I have again collected of google images, I believe that it is
more the type of game that you would play on a PC, rather than console or IOS, I think this because by the
look of the loading screen in the above slide, it generally looks more like a PC game. Out of the existing
products of which I have looked at so far I feel that this has got to be one of the most horror looking out of all
of them and I believe this from just looking at the screengrab of the game in the slide before, from looking at
the screen grab you initially get the idea that the game is more based around haunted teddy bears/dolls
hence all of the funny looking bears and dolls in the image above. The lighting of this screen grab of the
game looks to be quite weird because it’s differences better light coming through the door to the right, but
then if you look at the left corner of the screen grab the lighting is much more darker and looming. This helps
to emphasise that something could be looming/ going to happen when you are getting further along in the
game. This will help to get the viewer/player more excited as the tension for them would build up to the
point that they are on there seat, this is a feature that really makes a horror genre video game they need
that tension build ups of which this is showing just in one screengrab. Although this might only just be an
opening/loading screen for this game it still gives a strong sense of tension building up and the game hasn’t
even started yet. All of these come together to appealing to the audience and making them want to play the
game more just by looking at the loading screen because its drawing/appealing to the player. I Choose to
look at this screengrab of this video game because the loading screen of this game seems to be appealing to
even me and I don’t tend to play horror genre video games as much as I normally would but this loading
screen really does appeal towards me and just by looking at it, it makes me want to play it. From looking at
this screengrab I don’t think there is any material that I would take from this and transfer into my own
because from looking at the details of this screengrab I feel that this game carries a more hard-core horror
genre, rather then of what I am planning on creating my game around.

6. Call of duty

7. Call of duty
I would say that this already existing product example is more of an action based video game than a horror based
game, however despite this I more feel that it is a game that you would be found to play on a console rather the
other platforms, I mainly think this due to the fact that the graphics seem to be to a higher standard to the point
that you would expect to seer these sort of graphics on a PlayStation 4/ Xbox one. As you can see if you look at the
screengrab in the slide before this it shows to be a shooter game and as a result most people would more likely see
it to be an action genre game and yes that is mostly the case it is presented to be a shooting game, however it can
also be seen to be an action/horror cross genre video game, this is because some scenes in action/shooting games
can be seen to be so gruesome that they can also be classed as horror video games. Games like these attract a
much wider audience as they are based over two genres, hence the wider audience, but no matter that everyone
who plays video games loves a shotter so even if it wasn’t cross genre I think it still would attract a wide audience.
From looking at the screengrab of this inparticular video game you will get the impression that it doesn’t look like
it could have any horror based genre in it, but that is where you are wrong there can be many different scenes in
action video games that can make the game to be a cross genre into horror because those scenes have past the
gruesome point. Scenes like this really do help to draw the player/viewer more into the game and also encourages
then to want to play it for longer. The lighting from this screengrab looks quite strange in my opinion as it seems to
be in some sort of mist that is stopping the brightness of the gameplay, this mist could have been included in the
game just as a feature/incidentally, however I believe that it is something that has been included to give a
clue/hint that something dramatic is about to happen, including something like this is a cool and simple feature as
it helps to give the player a hint that he/her is about to be going against something big. From looking at this
screengrab/existing product there is one thing of which I feel I am seriously considering including into my
production and that is the idea of the gun/violence part of this game however I don’t agree with the idea of having
the gun feature in my game I feel that I should have something more like a knife/sword, although it wont be a gun
still feel that I will be able to keep the same feature/appeal with a knife/sword.

8. Random PC website horror game

9. Random PC website horror game
This looks like an more classic/older style of a horror film that would look like it would be the kind of game that you
would find to play on playable game websites, which makes it more the kind of horror game of which you be more
likely to play on PC which can be especially suggested by the fact that it is a platform based game and the general
look of it makes it look like it would be the kind of game that you would play on PC, which can be seen by the fact
how it is based around a platform style game also the graphics of the game seen to be less focused then other games,
this then gives the immediate sense that it is an older game that was developed/created before graphics were at such
a high standard as they are today. This is something that people might find off putting from wanting to play the game
as they will probably be used to higher graphic games. However despite this I for one would want to play the game as
in my eyes it looks like a more classic horror game, hence the platform based style, the background of the game links
well to the platform layout as it’s a house layout you get the sense from looking at this that the game is based around
going around an old house and discovering items/objects/people. The colours of the background help to influence the
horror genre of this game, especially from the murky/dark green and blue/almost black floor, it just gives the feeling
that you know something dramatic is going to happen in this game hence it being of a horror genre/theme. I feel that
the target audience for this genre would be more based around more matured people who would like to play these
older graphic style games but still like the horror genre/theme. These kind of games only really tend to have one
camera angle and that is one of which places everything to be in the centre of the screen (so you can see everything )
as you go a long, this on a whole is a good point to play the game from but in a horror genre game I would want the
option to be able to play the game from a different angle depending on the players preferences. Or if not that I would
think that the view shouldn’t be so wide, so you don’t see what is coming and it would generally make it more
scary/surprising. From looking at this screengrab of already existing production I feel that there is a few ideas that I
feel I might want to carry over into my own production, one of these ideas is using the same kind of platform layout
that this game does as it’s a classic layout/way to present a game and I personally think that it is quite an appealing
way to present a game as well especially one of which I am aiming to make. The final element from this already
existing production that I feel I might include into my production is the idea of a gradient like this one featuring half
of it to be a lighter colour and the other half to a darker colour, I feel like this would be a good idea because I feel that
it would emphasise the genre that my production is more based around.

10. Research Analysis
• What common features do the researched
products have? From the products of which I have researched they have a few main features
that are in common and these are more based around the genre of which the existing product video games are
from and the colours of which appear quite a few times in different places on the video games. Due to all of the
already existing products having the idea of using some of the same colours it helps to suggest that they are all
carrying an idea from the same genre. It is good to have collected already existing products with the same
colours as it helps to show how all of these already existing products have come from the same genre and it also
makes it easier for the viewer/re-viewer of work to realise that they are of the same genre.
What aspects of the research will you include
within your own production work? When it comes to my actual
production there is only a few ideas of which I will use in my actual production from the already existing video games
of which I have researched and that is obviously the genre of which I plan to base around my game around
(action/horror) and also some of the camera angles of which appear in the already existing products such as the idea
of a centre camera angle , so you would be able to see what is coming the future you will be getting along in my
game, also it will help my game to appeal to the audience/players more as when they are playing my game they will
have a more focus on there character but will also be able to to see more of the surroundings/background of the
game. Finally I will also be using the idea of the different colours/colour patterns that appear throughout the
products of which I looked at i.e. dark blue/black/white/green/brown/grey, I have decided to take colour ideas like
these from them because I thought that these colours help to emphasis the horror/action genre of the game.

11. Technique research
• Character creation- For my FMP production I am creating a video game based around the
action/horror genre, in this case I am going to try and put the two together so the game
can be seen as a cross genre game. There is many different stages to creating a video game
that I could have researched the creation of but on this particular occasion I decided it
would be best to look at character creation/techniques. The first stage of creating a
character is more around creating the layout of how you want your character to look, this
can be done by hand drawing and scanning it in onto the computer or using the typical
editing software Photoshop. To draw a layout of a character on Photoshop you can use
thee pencil tool and use the mouse to draw with. This is a technique of which I have never
used before as I haven’t really seen the point in doing so, but after having seen it used so
many different tutorial videos I think I will be doing so when it comes to my creation. The
pencil tool can be used as more then just to do a rough sketch however, it can also be used
as an outline tool of which you will simply draw the outline for your character and add in
shapes/objects into those outlines and once you have added those objects you simply
would erase the outlines and you pretty much have your character created. This is also
something of which I have not seen before and it seems like a simple thing to do, however
now I know this I feel I will definitely be doing it in my FMP production.
• Resource- YouTube video Photoshop tutorial.

12. Technique research
• Background design- Another technique of which I have not used before and have seen on a
tutorial video is the idea of fading/blending your background from one color into another,
this turns out to be quite a simple process that is done via the color pallet and obviously
with the colors of which you chose to do so with. Before seeing this done in a tutorial video,
I thought for sure that it would be a process that would take longer than what it actually
does. This is a technique of which I feel would be good to use for my FMP production work,
I especially think it will work well with the action/horror cross genre as I could be able to
fade the background into the horror part when you are just finishing getting through the
action part. This would be good and quite attention grabbing to create as it would grab the
attention of the audience/player and will make them aware that they are about to move
onto the second part of my game, by doing this I am hoping that it will give the
player/viewer/audience a sense of excitement and will make them approve of the game
more and if this is the case then it will also lead to more people viewing/playing game as
people will spread the word about my game if they enjoy the general display/graphics
hence more people playing my game and I will end up receiving more reviews.
• Resource- YouTube video tutorial on features on Photoshop.

13. Questionnaire Analysis
CALEB WILCOX

14. Audience research
• Observation: from looking at this I can make the observation that people would 80% prefer the idea of my
game being based around more than one genre, whereas only 20% said maybe depending on what genres I used.
• What this says about my audience: this says that my audience prefer the idea of a game that is
based around more than one genre, but in some cases depending on what the two genres are.
• How will your product appeal to this audience: I aim to make my product appeal to my
audience by seriously thinking about the genres that I choose. But I feel that I have already figured that out as I am planning on
aiming my production more towards the idea of horror and action genre, which should be alright as the majority of people like the
whole action/horror genre.

15. Audience research
• Observation: From this I can make the observation that 80% of people voted for a horror video game only 20% of
people voted for a action game.
• What this says about my audience: From looking at this I can see that it is saying that
my audience prefer the idea of a video game being based around horror or action genre video game rather than any other as
nobody else chose any of the other options.
• How will your product appeal to this audience: My product will appeal to
my audience because I am actually planning on creating a video game of which includes the idea of both action and horror genre,
using the idea of having them in both of my video game.

16. Audience research
• Observation: From looking at this I can make the observation that nearly everybody who did my survey voted for the idea of
there being 1-2 levels and only a small number chose the option of 3-4 levels.
• What this says about my audience: From this it shows that my audience more prefer the idea of
a game that has less levels but could maybe be more complicated, or they just prefer the idea of an short and simple game.
• How will your product appeal to this audience: My product will appeal to this
audience because I am only really planning on making my game to be used around 2 levels as 1 level will be more based around action and the
other level will be more based around horror.

17. Audience research
• Observation: From this I can make the observation that 80% of the people who took my survey more preferred
the idea of having 1-2 checkpoints and the other 20% that answered more preferred the idea of having 3-4
checkpoints.
• What this says about my audience: From this what it says about my audience is that they like the idea of having some
checkpoints (saving points) throughout the game on a whole, but the maximum ey would allow is 4 checkpoints, but not all agree on
that as only a few chose 3-4 checkpoints.
• How will your product appeal to this audience: My game will appeal to my to this audience as I am planning on only really
putting in two/three checkpoints in my game, as if I had any more in that then I think it would make the game more easy to play as if
you died then you wouldn’t go back far.

18. Audience research
• Observation: From this I can make the observation that everyone who answered my survey with this
question all voted for the option of ‘create my own character’
• What this says about my audience: This says that my audience more prefer the
idea of being able to create your own character as you will be able to personalize it to make it your own.
• How will your product appeal to this audience: My product will
appeal to this audience because I am planning on making my production so that you are able to create your own character if you
want to, but there will still be the option to use a pre-made character.

19. Audience research
• Observation: From looking at this I can make the observation that the majority of people have voted for the option to
be able to change your character throughout gameplay and others have decided no, should be kept with the same character.
• What this says about my audience: From looking at this it says about my audience that they have
mixed feelings about this, the majority would like to be able to change there character throughout gameplay, so some of this
audience like the idea of change throughout gameplay. Whereas the rest of the audience voted to not have the option of being
able to change your character, this is then suggesting that they don’t like change as much.
• How will your product appeal to this audience: my product will appeal to this audience
because the character changing option isn’t going to be forced upon them it is literally going to be a choice in the start menu, not
being forced upon anyone but its there so if you do want to change your character mid-game play then you can.

20. Audience research
• Observation: From this I can make the observation that the majority of people have voted for mixture of light
and dark colours and the rest have voted for dark colours but only a small amount.
• What this says about my audience: What this says about my audience is that they prefer the
idea of having different lighting for the different genres that I am basing my game around, this is quite interesting as I
didn’t think that many would have voted for this but it turns out pretty much everyone did.
• How will your product appeal to this audience: My product will appeal to this
audience from this survey because I am planning on making it so that the light colours/background represent the action
genre part of my video game and the the dark colours/background will represent the horror part of my video game.

21. Audience research
• Observation: From this I can make the observation that the majority of people (80%) have voted for my game to appeal to
both genders, whereas only a few (20%) have voted that it should just be based towards a male audience.
• What this says about my audience: From looking at this what it says about my audience is that the most
of them feel that a game should be made to focus on being aimed at both genders, so that its not seen to be sexist, but unfortunately
there is a small % of people who feel it should be aimed towards just the male gender group.
• How will your product appeal to this audience: My product will appeal to this audience as I am
planning on creating my video game so that it appeals to both the male and female genders, as I don’t want there to be any miss-
interpretation about sexism and I just don’t want people to feel out general because they are a certain gender, all is welcome to play
my game, the more people who play, the more views.

22. Audience research
• Observation: From looking at this I can make the initial observation that all of the people who have voted for my survey
have made the decision to vote above 2 minute mark.
• What this says about my audience: What this says about my audience Is that they are preferring the idea
that my game is at a minimum 2 minutes long and up to 4 minutes long. This has shown that they don’t like a level of a game to be
over so quick, they want each level to run for at least a good couple of minutes.
• How will your product appeal to this audience: my production game will appeal to this audience
because this is around the time frame of which I was planning to make each level, I thought this because any less hen 2 minutes and
It will obviously be too short , so I thought that it would be best for it to be inbetween 2 and 4 minutes and as it happens this is what
the people who filled out my survey voted for.

23. Audience research
• Observation: From this I can make the clear observation that everyone has voted to have third person as the main point of view
for gameplay.
• What this says about my audience: What this says about my audience is that they all prefer the idea of being able
to play in third person, this in my opinion is quite unusual because normally it’s the case that people much prefer the idea of first person
and the whole next generation console scene. But in this case they are more
• How will your product appeal to this audience: My product will appeal to this audience because I am
planning on making my game with the general view more based around a third person view as I am under the impression that it will
make the game on a whole better to play as you will be able to see the whole of your character and could benefit the player on a
whole.

24. Interviews

25. Interview 1
• What would you expect to see in a video game?
• For me if I was viewing a video game of which I had just been to view, or one of which was being created
and they were asking my opinion on what I should create for it I would want it to be a strongly detailed
game to the best of your ability, maybe even trying some new skills that you haven’t looked at before
and even if you are going to be unsure, still give it that go as it might be that one thing that changes
your grade from one below to one above. I would want the general genre of the game to be one of
which everyone would enjoy, not just a small handful of people but on a wide scale as it would make
your game to be more successful than others.
• What would you expect to see in a action/horror genre video game?
• If I was given an action/horror video game to watch/review I would expect the game to be well planned
out as it would be a game that many different people would be excited to play because action and
horror are two of the most popular genres. The game on a whole would have to be split in half across
the two genres, such as action part first then the horror section, or the other way around. The
background of the game will have to be detailed very cleverly so that it would work as a background for
action and horror, I would want it so that I wouldn’t lose interest in the game, it wants to make me want
to keep playing and that is something an action/horror video game would do.

26. Interview 1
• Observation: From this interview I can make the observation that the people who
answered these questions have high expectations for a video game, hence the responses of which they
gave.
• What this says about my audience: from this it says about
my audience that they more prefer the idea of a game that has a cross genre depending on the genre of
which I base my game around, as some genres wouldn’t work
• How will your product appeal to this
audience: my production will appeal to this audience because I am planning on making a
cross genre game to a strong and good standard, by creating it via to genres that will look good when
they have been joined together to create a video game that will be a high standard and quality.

27. Interview 2
• What is your favoured genre for a video game, and why?
• My favourite genre for a video game will have to be action, this is mainly because I enjoy the thrill that
an action game brings. I feel that no other genre can give you the on the edge of your seat buzz that an
action based video game does. I also like action genre video games because they attract such a wide
audience, meaning you are able to play online with your mates and have even more fun and sometimes
meet new people.
• What would be the most important feature in a video game?
• I feel that the most important feature in a video game is the quality and the attention to detail, as no
matter what genre the game is you still need to make sure that it is generally very detailed so that it will
draw in a wide audience, gain you more views as if its of a high standard people will approve of it more
and will be more likely to tell there friends to play it.

28. Interview 2
• Observation: From looking at the interview of which I carried out in the slide above, I
can make the observation that they prefer the idea of a action/horror video game.
• What this says about my audience: What this says about my
audience is that they more prefer the idea of an action game and they also appreciate a game of which
has a lot of detail in it, i.e. a game with a strong story line and a detailed background/assets.
• How will your product appeal to this
audience: My production will appeal to this audience because I am planning on making an
action/horror based game and of course I am planning on making it to the best detail of which I can.
Although in this interview it is said that they prefer the idea of just action game however with me
including the horror genre into it slightly people will approve of it and hopefully get that on edge feeling
they get from an action game.

29. Bibliography

30. Bibliography
1. Nesh,ronaldo. (2018) Target Audience Research Survey (conducted on
16.04.18)
2. Ben , Young. (2018) Target Audience Interviews (conducted on 17.04.18)
3. Google images. (2018) Already existing product (conducted on 20.04.18)
4. Google images. (2018) Already existing product (conducted on 20.04.18)