RnB Contents 2 - Media Mrs Robbins

1. Graphology –
The layoutis quite simplewhichinawaymay be
effectiveasitiseasierto understand.The copyis
laidouton the lefthandside of the page,ontop of
the image makingitall merge as one.
Typography –
The main title isatthe top of the copy statingas
‘Departments’makingitmore interestingthanthe
word‘Contents’.Startingeachparagraphisa small
image whichmayrepresentwhateachsection
containsor entails.
Mode of Address –
The mode of addressisindirectasthe model is
lookingdowntowardsthe floor.Thismaybe
effectiveasdue tobeingina magazine,itisobvious
that modelswill pose.
Cinematography –
Thisis a mediumshot,due toonlybeingable tosee
the headand torso,excludingthe feet.
Copy –
The main bulkof textissituatedtothe lefthand
side of the page,makingiteffective byitbeing
extremelyorganised,sothe mainimage canbe a
mainfocusas well.
Representation –
Thismodel couldbe portrayedasnegative due to
no emotionuponthe modelsface. However,itmay
not be seenasnegative orpositive asthere isno
genuine emotion.
Mise En Scene –
The overall image isdark,embracingthe models
skinand haircolour.The model isalsodressedin
black,havinga teal lightembraceduponher.
Thisis a two tone colour,whilsthavingthe
natural colourof herskinand (dyed) hair.
ColourPalette –
Teal and Black