Experience Planning


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Learn how to design an experience by first focusing on what the solution should enable. In other words, spend time thinking about what your final design should DO before you start thinking about how a design will work, or look.

This presentation is for designers, project managers, and developers.

I am a ux designer. I use this methodology on every project big or small. This method even works in the most dysfunctional environments. This method will help you with or without user centered research.

I truly hope this helps you on your next project. Let me know if you have questions or concerns.

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Experience Planning

  1. 1. experience planningby bwilsonvi | ux designer | bwilsonvi@gmail.com
  2. 2. what is experience planning?
  3. 3. experience planning is a method used to scope a product or service.
  4. 4. in an ideal world this approach is informed by a deep understanding of our customers.
  5. 5. experience planning emphasizes what aproduct or service will do rather than how it will work, or what it will look like.
  6. 6. experience planning is a collaborative, living process, that evolves over a period of time.
  7. 7. the primary building block of experience planning is an experience goal.
  8. 8. what is an experience goal?
  9. 9. an experience goal represents yourcustomers ambition, aim, or desired result.
  10. 10. it’s easiest to think of these goals in simplesentences. for example,“I want to be healthy.”
  11. 11. why are experience goals important?
  12. 12. they can help provide a broad view of your product or service...
  13. 13. enable team members to collaborate and build consensus on a project vision...
  14. 14. reduce, and even eliminate feature creep...
  15. 15. surface risks and dependencies at an early stage...
  16. 16. provide a tool for future decision making, and concept evaluation...
  17. 17. and finally it transitions smoothly into the agile scrum process.
  18. 18. three categories of experience goals
  19. 19. 1 goals that change slowly if at all over timelike our earlier example “I want to be healthy.”
  20. 20. 2specific goals that relate to the larger goal. for example,“I want my LDL–Cholesterol level to be below 100.”
  21. 21. 3 and goal motivation which can revealunderlying needs. for example, because “I want to live longer.”
  22. 22. how do I get started?
  23. 23. you will need sticky notes
  24. 24. markers
  25. 25. and foam core boards
  26. 26. how to compose a sticky note
  27. 27. lower my LDL-levelI want to... be low 100
  28. 28. tips
  29. 29. go for quantity...
  30. 30. find patterns and group similar notes...
  31. 31. rewrite notes to follow the same sentence structure...
  32. 32. and of course iterate.
  33. 33. example
  34. 34. REAL WORLD EXAMPLEkickoff meeting
  35. 35. REAL WORLD EXAMPLEearly planning progress
  36. 36. REAL WORLD EXAMPLEplanning refined
  37. 37. REAL WORLD EXAMPLEscoped plan documented
  38. 38. follow new s for a specific follow ce lebrity news for a specific movie follow news from a sourceREAL WORLD EXAMPLEdocument close-up
  39. 39. REAL WORLD EXAMPLEfollow a celebrity manifest in final design
  40. 40. feedback
  41. 41. I have been telling everyone about our design process and how amazing itwas! That experience was the highlight of my internship. It was fascinating tolearn a whole new way of thinking. My prior conceptions (and I think a lot of peoples) about design and development were completely topsy-turvy of what we did. This method is much more effective! I think we designed a better product than we would have otherwise. I know the process took longer than what some people wanted, but I think it saved time in the end.By thinking through every possible angle of this app in the beginning, we had less rework and blind spots later. I cant imagine designing anything in the future without using this process. – Anonymous PM
  42. 42. thanksby bwilsonvi | ux designer | bwilsonvi@gmail.com