Pinterest is a social media platform that allows users to create and share visual bookmarks called pins of things they find interesting from around the web. It is primarily used as an inspiration and planning tool for hobbies, recipes, home decor and fashion. The document outlines how Pinterest can be used by businesses to promote their products and services, provide inspiration to customers, and connect with others through shared interests. Key metrics show Pinterest drives high online engagement and sales. Tips are provided on using keywords, creating boards, following others, and automating pin posting to effectively use Pinterest for business purposes.

1. Pinterest

2. What is Pinterest
Pinterest is basically like your kitchen
board. A place for finding inspiration,
find things you like and helps you keep
up with the latest trends.
It was originally created to help
housewives swap recipes but has
developed into one of the fastest
growing networks.
In essence its a very cool bookmarking
tool.

3. Why Use Pinterest
Somewhere to inspire yourself
A place to keep up with the latest trends
To connect with like minded individuals

4. Pinterest
Language
Pins
Repins
Boards
Rich Pins

5. What You can Pin!
Pictures
Videos
Articles

6. Pinterest Facts
70% of Pinterest users have bought something they have
seen on Pinterest.
Its the third most popular network in the US behind
Facebook and Twitter
It refers more traffic than any other network
3x more engagement than Facebook or Twitter
Botica has seen that Pinterest users spend twice the amount
of Facebook users

7. Most Popular
Food and Drink
DIY and Craft
Fashion
Home Decor

8. Popular Pins
Infographics (infogr.am)
Checklists
Tutorials (camtasia)
Teaser texts (picmonkey.org)
Photographs

9. Copyright rules
If you are uploading, the content
has to be your own or royalty
free.
However you are able to repin
pins from other boards which are
not your own and change the
description on them as well a
source. But why not add to the
description.

10. Pins
You should look to pin 20-25 pins a day as your
maximum with a minimum of 5-10 pins. You can
automate these pins with Ezeesocial or similar
software.
The best times to pin are saturday mornings and
evenings as well.
Using keywords in description is very important.
You can find keywords specific to you by finding
the most popular pins in your category and using
them.
Rich pins allow you to add additional info to a pin

11. Boards
Create boards to do with your business
as well as fun boards.
Make sure you use keywords for your
boards as well
Create boards for others to contribute to
When invited contribute to other boards

12. Ideas for
Pinterest
Follow people with similar interests to
yourself
Follow everyone back
Create Pinterest contests
Remember Keywords are just as
important as the time you posted.
Put your source on all your Pins
Local business remember to add your
location to your boards so people know
where you are

13. Websites and
software
Ezeesocial to automate your pins
info.gr for infographic design
Picmonkey.org and Pinstamatic to
create your pins
Pinpuff to use for alternative analytics

14. FAQS
How can Pinterest help my
business?
Is Pinterest useful for small
businesses
Is Pinterest just for business
to consumers or business to
business