Advertising History 16292

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Advertising History 16292

  1. 1. Advertising History Meeri Sild
  2. 2. <ul><li>1477 First handbill advertisement in England </li></ul><ul><li>1622 First English newspaper advertisement </li></ul><ul><li>1704 First newspaper advertisement in America </li></ul>
  3. 3. <ul><li>1830s Penny press gets heavy advertising support </li></ul><ul><li>1869 Rowell & Ayers publish newspaper directories for advertising </li></ul><ul><li>Late 1800s Printing technology allows visually appealing ads </li></ul><ul><li>Late 1800s Magazines provide vehicle for mass national advertising </li></ul>
  4. 4. <ul><li>Late 1800s Advertising agencies grow in importance </li></ul><ul><li>1922 First radio advertisement </li></ul><ul><li>1930s Radio advertising booms as audience grows </li></ul>
  5. 5. <ul><li>1950s TV replaces radio as national ad medium </li></ul><ul><li>1971 Cigarette advertising banned from TV </li></ul><ul><li>1970 More than 300 universities offer PR courses </li></ul><ul><li>1980s Cable grows as segmented ad medium </li></ul>
  6. 6. <ul><li>Look at the examples and write down: </li></ul><ul><li>A. What is advertised? </li></ul><ul><li>B. When was the advertisement made? </li></ul>
  7. 7. <ul><li>1. </li></ul>
  8. 8. 2.
  9. 9. 3.
  10. 10. 4.
  11. 11. 5.
  12. 12. 6.
  13. 13. 7.
  14. 14. 8.
  15. 15. 9.
  16. 16. 10.
  17. 17. 11.
  18. 18. 12.
  19. 19. Answers <ul><li>1. 1920 – soap </li></ul><ul><li>2. 1926 – shampoo </li></ul><ul><li>3. 1929 – radio </li></ul><ul><li>4. 1956 – radio </li></ul><ul><li>5. 1944 – television </li></ul><ul><li>6. 1956- television </li></ul>
  20. 20. <ul><li>7. 1949 – aeroplane </li></ul><ul><li>8. 1954 – airlines </li></ul><ul><li>9. 1949 – ship </li></ul><ul><li>10. 1954 – cruise </li></ul><ul><li>11. World War II </li></ul><ul><li>12. World War II </li></ul>
  21. 21. Task: <ul><li>Think – how advertisements have evolved nowadays </li></ul><ul><li>Find some examples of modern advertisements </li></ul><ul><li>Find some famous advertising slogans </li></ul>
  22. 22. References: <ul><li>http://www.abacon.com/folkerts1/ch15dl.html </li></ul><ul><li>http://scriptorium.lib.duke.edu/adaccess/ </li></ul><ul><li>http://www.lib.umd.edu/LAB/BIBLIO/bib-adv.html </li></ul>
  23. 23. <ul><li>The End </li></ul>

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