Measuring Content Success with GTM https://builtvisible.com/measuring-content-success-with-gtm/
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Full blog post here: https://builtvisible.com/measuring-content-success-with-gtm/ A tutorial for anyone needing answers to more than in-depth reporting questions within Google Analytics. This presentation will show you how, by using GTM to deploy GA, and by coupling your reporting setup with a Data Layer, it becomes far easier to answer complex behavioural questions at short notice. This work can also enable you to sidestep your congested development queue when you need to rollout changes to your reporting, allowing you to work more efficiently.
