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CareerBuilder and Facebook Leverage an open and connected world
The CB partnership helps recruitment advertisers leverage Facebook and  gives people the power to share and make the world more open and connected.
Real people sharing real information ,[object Object],Personal information Friend connections User generated content
Efficient communication Home page news feed Default of 20-30 most relevant stories Filtered by user settings and Facebook algorithms New design maximizes the opportunity to discover information about friends
User control over privacy Personal privacy settings News Feed Privacy ,[object Object],Search Privacy ,[object Object],Profile Privacy ,[object Object]
Established trust and safety User satisfaction “ I love that it has security features so not everyone can view my profile.” Name: Carri Age: 24 Location: Colorado Name: Cathi Age: 45 Location: Ohio “ Compared to other web sites similar to Facebook, Facebook is fairly clean and safe.  I like the safety factor a lot.”
Growth of active users continues on Facebook globally Over  47%  return daily 175M
Facebook User Engagement Globally ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook and CareerBuilder India combined reach  is over 4.7 million unique visitors! Together, that’s  14%   of all internet users  in India ! 207,000 4.58 Mil 4.72 Mil *Source: ComScore Media Metrix Feb 2009
The opportunity for recruitment advertisers
Facebook Ads Guiding Principles 1 Make it social. That’s what I do on Facebook. 2 Make it simple. If I understand something, I’m more likely to try it. 3 Make it fast. Optimize for speed - if it’s fast, I’ll do more of it. 4 Keep it within my experience. Integrate the opportunity to take action within ad.
Why Recruit on Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated advertising Home Page Ad Above the fold Mass reach Targeted Frequency caps
[object Object],Engagement Ad ,[object Object],[object Object]
Creative Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Best Practices (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Home Page Ad Selling Points ,[object Object],[object Object],[object Object],[object Object]
Facebook Pages
Commercials for FACEBOOK Branding ,[object Object],[object Object],[object Object],[object Object]
Offers for FACEBOOK Branding  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Presentation for FACEBOOK Employment Branding in India

  • 1. CareerBuilder and Facebook Leverage an open and connected world
  • 2. The CB partnership helps recruitment advertisers leverage Facebook and gives people the power to share and make the world more open and connected.
  • 3.
  • 4. Efficient communication Home page news feed Default of 20-30 most relevant stories Filtered by user settings and Facebook algorithms New design maximizes the opportunity to discover information about friends
  • 5.
  • 6. Established trust and safety User satisfaction “ I love that it has security features so not everyone can view my profile.” Name: Carri Age: 24 Location: Colorado Name: Cathi Age: 45 Location: Ohio “ Compared to other web sites similar to Facebook, Facebook is fairly clean and safe. I like the safety factor a lot.”
  • 7. Growth of active users continues on Facebook globally Over 47% return daily 175M
  • 8.
  • 9. Facebook and CareerBuilder India combined reach is over 4.7 million unique visitors! Together, that’s 14% of all internet users in India ! 207,000 4.58 Mil 4.72 Mil *Source: ComScore Media Metrix Feb 2009
  • 10. The opportunity for recruitment advertisers
  • 11. Facebook Ads Guiding Principles 1 Make it social. That’s what I do on Facebook. 2 Make it simple. If I understand something, I’m more likely to try it. 3 Make it fast. Optimize for speed - if it’s fast, I’ll do more of it. 4 Keep it within my experience. Integrate the opportunity to take action within ad.
  • 12.
  • 13. Integrated advertising Home Page Ad Above the fold Mass reach Targeted Frequency caps
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20.