Tutorial at Austin Health, Melbourne Victoria 5th December 2017 with @MichelleCimoli

1. #AustinTweets:
A CREATIVE APPROACH TO INFORMATION SHARING
THROUGH TWITTER
Tuesday 5th December 2017 at Austin Hospital
Melbourne
#AustinTweets@bronwynhemsley with @MichelleCimoli

2. #AustinTweets
Twitter links and handles
https://twitter.com/Austin_Health @Austin_Health
https://twitter.com/Austin_Library @Austin_Library
Search the search bar now for #AustinTweets
https://twitter.com/search?f=tweets&vertical=default&q=%23AustinTweets&src=typd
#AustinTweets@bronwynhemsley with @MichelleCimoli

3. “CREATIVE” Tutorial
 Did you bring technology, and creativity?
 What’s your @user handle in Twitter?
 Do you have a BIO statement?
 Do you have a PICTURE (Avi)
 Do you have a HEADER picture?
ACTIVITY – Edit your profile until you have all these things!
#AustinTweets @bronwynhemsley @MichelleCimoli

4. WHAT DO YOU WANT TO CREATE?
 A network?
 A community?
 A voice?
 An image?
 A movement?
 A presence?
 A silence (listening space)
#AustinTweets @bronwynhemsley @MichelleCimoli

5. Learning aims: #AustinTweets
 Introduce Twitter as a platform for conversation,
communication, and information on any topic
 Demonstrate the practical ways that people can find
information and use Twitter to spread information
with their audience
 Highlight some strategies that help to grow
supportive networks in Twitter
#AustinTweets @bronwynhemsley @MichelleCimoli

6. CONTENT: HOW to use Twitter for
WHAT purpose
 Twitter basics, including your profile and what it
communicates to your audience
 Tweeting for beginners and those who wish to refine
skills to use Twitter more strategically
 Ways to find and use information in Twitter, and
credible sources of high quality information
#AustinTweets @bronwynhemsley @MichelleCimoli

7. Look at your network – experiences?
 How many people are you following? Who?
 Do you know how to ‘mute’?
 Do you know how to manage ‘ads’ and ‘promoted tweets’?
 Block? When to block?
 Report? When to report?
 Can you find and follow someone in this room?
#AustinTweets @bronwynhemsley @MichelleCimoli

8. Look at your network –experiences?
 How many people are following you?
 Let your audience know when they might like to ‘mute’ you
 How much can your audience tolerate ‘self promotion’?
 To the extreme - Have you been blocked?
 Newbies in Twitter or ‘tweet a lots’ - Do you know how to
‘get out of Twitter jail’?
#AustinTweets @bronwynhemsley @MichelleCimoli

9. Learning outcomes
1. Use Twitter to search for and spread information online
2. Take part in a conversation and communicate with others
using Twitter
3. Use hashtags effectively to connect with other people and
reach a larger targeted audience
#AustinTweets @bronwynhemsley @MichelleCimoli

10. Learning outcome 1:
 Using Twitter to find and spread information online:
 Do you know how to search the Twitter bar?
 Advanced search link https://twitter.com/search-advanced
Search for #hashtags or @usernames or key words
 You can use AND (and) OR e.g., @bronwynhemsley AND
@MichelleCimoli
 After your search, click on ‘People’
#AustinTweets @bronwynhemsley @MichelleCimoli

11. Learning outcome 2: @users in Tweets
& Conversation
 Take part in a conversation and communicate with others
using Twitter
 Write a tweet. Mention somebody. You have started a
conversation!
 Hit ‘Reply’. Write something. You have kept a conversation
going!
#AustinTweets @bronwynhemsley @MichelleCimoli

12. “Pass Along” tweet
Hashtag (one or two) (include the
official tag if there is one)
@user mention
Link (copy paste the link)
Picture (attach a picture)
ANATOMY OF A TWEET
#AustinTweets @bronwynhemsley @MichelleCimoli

13. Retweet number
Likes number
Hashtag
@user Mention
Quote tweet function
Status broadcast tweet
Are you comfortable with Re-tweeting? Quote tweeting?
ANATOMY OF A TWEET
#AustinTweets @bronwynhemsley @MichelleCimoli

14. Learning outcome 3 #HASHTAGS
 Use hashtags effectively to connect with other people and reach a larger
targeted audience
 Write the # then your word or number combination
 Do not use special characters (!*) or spaces in a hashtag; only_underscore will
keep the tag ‘live’
 Make sure you leave a space BEFORE the hashtag – otherwise it will not be
‘live’
 Is the tag a ‘guessable’ word?
 A side comment or note? A highlight? An event tag?
 Ask for the ‘official hashtag’ if you are attending an event and stick to it
 MAXIMUM OF 2 HASHTAGS on a tweet (more looks like spam)
#AustinTweets @bronwynhemsley @MichelleCimoli

15. Hashtag style – limit to two on a tweet
 #Word
 #TwoWords
 #Two_Words
 #As_Many_Words_As_You_Like
 #Words123 (word and numbers)
 #SideComment
 #ConfYEAR
 #Tvshow
 #CityEvent
 Hashtag Games
#AustinTweets@bronwynhemsley with @MichelleCimoli

16. ACTIVITY: EXPRESSIVE MODE -
TWEETING
 Write a tweet! (or 3)
 Include a Twitter handle (@user)
 Include a hashtag (#word)
 Copy and paste in a link (website)
 Try inserting a GIF or a picture from your camera roll!
 Reply to yourself and write another one – you are now ‘linking’ tweets in
a ‘thread’.
 Pin the tweet!
 Reply to somebody else’s tweet (be expressive about other people’s
tweets)
#AustinTweets @bronwynhemsley @MichelleCimoli

17. ACTIVITY: RECEPTIVE MODE
Following conversations (expanding)
 Find a tweet in your tweet-stream that is ‘replying to @user’
 Click on the tweet – it will expand the conversation (easier to
follow)
 You will see the tweet that the person is replying to
#AustinTweets @bronwynhemsley @MichelleCimoli

18. FUN
 Gifs (for example – to create - https://giphy.com/)
 Emojis
 Tone and accent
 Adding context
#AustinTweets @bronwynhemsley @MichelleCimoli

19. SERIOUS SIDE
 Block and report
 ’Tone of voice’ on Twitter
 Cyber-abuse, trolls, digital pile-on, group shaming
 Spreading fake news (or spreading misinformation, disinformation) vs credible sources
 Reputation management
 Employer policies
 Code of conduct (eg professional associations) re confidentiality, privacy, online publication
 Support other people to ‘do the right thing’ (particularly new tweeters)
#AustinTweets @bronwynhemsley @MichelleCimoli

20. VIGILANT FUN: SAFETY
 Log in regularly
 Change passwords regularly
 Privacy & sharing / app permissions – review this
 Remove app permissions you’re not using
 Deleting tweets
 Be choosey about who you follow, learn to ‘mute’
 Contact Twitter help and use www.twitter.com/support
@Support
#AustinTweets@bronwynhemsley with @MichelleCimoli

21. FINDING YOUR VOICE on Twitter
 What’s your ‘identity’ on Twitter?
 What’s your ‘character’ on Twitter?
 Generosity / Genuineness / Being authentic
 Be open to new networks (across fields, particularly)
 Support ‘newbies’
 Help along messages (social good) that you support
 Add your knowledge and insights
 Be a regular creator to add value to the ‘information stream’
 ASK FOR HELP!
#AustinTweets@bronwynhemsley with @MichelleCimoli

22. Keep in touch!
Bronwyn.Hemsley@Newcastle.edu.au
#AustinTweets@bronwynhemsley with @MichelleCimoli