1. Public
Relations--
Connecting People
Mary Fisk (G48813020)
Nicholas Pitt (G46206111)
Final Project
George Washington University
EDUC 6244

2. Think about it!
In everything we do, there are always
growing pains; however, we want to
ensure a successful partnership with our
internal and external publics.

3. Introducing...
Des Hurst, Head of the Tokyo
International School
Dip T (1974) B.Ed (1990)
Certificate of International School
Leadership (PTC London 2008.)
M. Ed Admin 2010
12 years primary teaching in Australia
and Germany
Behavior Management consultant 4
years
16 years school leadership experience
7 years in Australia, 3 years in Nigeria,

4. Public relations-
What works?
Develop goodwill
Recognize the little things (get
coffee for your office staff,
celebrations, purchase
flowers for staff members)
Celebrate the whole lot –
Everyone enjoys celebrations

5. The External
Community
Rigor and Curriculum
Join Professional
Organizations
Public Image
Collaborate with organizations
outside of school

6. The Internal
•
Community and
Provide opportunity for input
collaboration
• Evaluation of opinions of staff
• Transparent decision-making
process
• Feedback loop (Admin – Teachers –
Parents)
• “Love Your Staff” – Extra effort to be
supportive

7. Effective Ways of
Encouraging
•
Participation
Be proactive
• Spend money
• Acknowledge
• Professional
Development

8. What to do about
the Negative?
• Address negative perceptions
about the school
• Be open about areas of
improvement
• Do not engage in gossip

9. Advice for Aspiring
Leaders
Create a public relations plan
Be a hands on leader
Share, Share, Share

10. Thank you, and
best of luck
I hope that this presentation
•
has been a benefit to you all.
Sorry that I could not be there in
person, but, as you know, or will
soon find out, the life of a school
administrator is anything but
predictable!!!
•ありがとう
•Thank you