Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Being the best journalist is not good enough

Entrepreneurial Journalism, lecture for Groningen University students

  • Be the first to comment

  • Be the first to like this

Being the best journalist is not good enough

  1. 1. From Good Journalismto Journalism That Sells why being the best journalist is not good enough any more
  2. 2. The fields of Journalismare turned upside down From a walled garden… …to an open greenfield
  3. 3. …a very crowded greenfield
  4. 4. Good Old TimesRemember?
  5. 5. But now, even the very best journalistneeds new skills to get an income
  6. 6. A new market for Journalism: newquestions arise
  7. 7. And if everything moves…
  8. 8. Find your own answers
  9. 9. Core Values
  10. 10. © glennsasscer.com
  11. 11. (Thomas van Aquinostraat 2, zaal 2.03.05)
  12. 12. © Rikkert Walbeek
  13. 13. (you’re not in the charity business…)
  14. 14. Typical career path generation 1960 Reeks 1 120 100 80 60 40 20 0 Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55 jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar(Fictieve salarisontwikkeling voor journalisten geboren voor 1960)
  15. 15. Typical for generation 1960 - 1985 120 100 80 60 40 20 0 Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55 jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar(Fictieve salarisontwikkeling voor journalisten geboren tussen 1960 en 1980)
  16. 16. Typical for generation post 1985 Reeks 1 140 120 100 80 60 40 20 0 ? Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55 jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar(Fictieve salarisontwikkeling voor journalisten geboren na 1980)
  17. 17. The Old Business Model © PJ Cook
  18. 18. Old Media Power #1
  19. 19. Old Media Power #1
  20. 20. Old Media Power #2
  21. 21. Old Media Power #2
  22. 22. Old Media Power #3
  23. 23. Old Media Power #3
  24. 24. The business Model has been Broken…and whatever we try,we can’t seem to fix it
  25. 25. The Business Model is Gone
  26. 26. The Business Model is Gone
  27. 27. The Business Model is Gone
  28. 28. The Business Model is Gone
  29. 29. The Business Model is Gone
  30. 30. The Business Model is Gone
  31. 31. The Business Model is Gone
  32. 32. The Business Model is Gone
  33. 33. The Business Model is Gone
  34. 34. The Business Model is Gone
  35. 35. But it’s not all miseryThere are Opportunities too
  36. 36. Nieuwe verdienmodellen in media –
  37. 37. Nieuwe verdienmodellen in media – –
  38. 38. Nieuwe verdienmodellen in media – – –
  39. 39. Nieuwe verdienmodellen in media – – – –
  40. 40. Nieuwe verdienmodellen in media – – – – –
  41. 41. Nieuwe verdienmodellen in media – – – – – –
  42. 42. New (?) business models in Media – – – – – – –
  43. 43. Maturing models
  44. 44. EntrepreneurshipEntrepreneurship is theact and art of beingsomebody whoorganizes, operates, andassumes the risk for abusiness venture.
  45. 45. EntrepreneurshipEntrepreneurship is theact and art of beingsomebody whoorganizes, operates, andassumes the risk for abusiness venture.
  46. 46. http://www.slideshare.net/pekkapee/sxsw-successful-journalism-startups-global-lessons
  47. 47. http://www.slideshare.net/jdlasica/paths-to-the-new-journalism
  48. 48. Entrepreneurship in Journalism? – • – – •
  49. 49. The Social Aspect
  50. 50. Some takeaways…

    Be the first to comment

    Login to see the comments

Entrepreneurial Journalism, lecture for Groningen University students

Views

Total views

1,055

On Slideshare

0

From embeds

0

Number of embeds

21

Actions

Downloads

9

Shares

0

Comments

0

Likes

0

×