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Print Media Today - Breda, NHTV 05102014

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The State of Print Media

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Print Media Today - Breda, NHTV 05102014

  1. 1. Printed Media NHTV, international media & entertainment management, 05/10/2014
  2. 2. Pleased to meet you!
  3. 3. Who can tell what this is?
  4. 4. Who can tell what this is?
  5. 5. Life Cycle
  6. 6. Life Cycle
  7. 7. Stretched Life Cycle? ???
  8. 8. Stretched Life Cycle?
  9. 9. The Old Business Model © PJ Cook
  10. 10. The Old Business Model © PJ Cook
  11. 11. Old Media Power #1
  12. 12. Old Media Power #1
  13. 13. Old Media Power #2
  14. 14. Old Media Power #2
  15. 15. Old Media Power #3
  16. 16. Old Media Power #3
  17. 17. Old Media Power #3
  18. 18. Old Media Power #3
  19. 19. Old Media Power #3
  20. 20. Old Media Power #3
  21. 21. Who can tell what this is?
  22. 22. It’s the paper’s future obituary © Ross Dawson, DDL
  23. 23. Misconception It may be true that traditional media are having a tough time, but this doesn’t mean that journalism or media is suffering
  24. 24. “A Golden Age for Journalism” - The World is vastly better informed than ever before - More great journalism is being produced than ever before - Digital news organisations employ a new generation of talents - The proliferation of mobile enables 24/7 news consumption - A full range of new story telling methods - No time or space limits for any story - More media accuracy and “consensus knowledge” than ever before - Journalism is more open to non-professionals
  25. 25. Change in consumption From absorbing mass media to transparent interactivity
  26. 26. NEWS
  27. 27. NIEUWS
  28. 28. NIE404U NOWT FSOUND
  29. 29. So…. Even in a world without print, there is still need for: - Explainers - Interpreters - Filterers - Gatherers - And people with Curiosity
  30. 30. In short:
  31. 31. The only question remaining:
  32. 32. The only question remaining: Who’s going to pay for all that?
  33. 33. Needed in the print industry: • Sense of urgency • New attitude • New business models
  34. 34. Attitude
  35. 35. Attitude • Out of your castle, use the market place • Contact your crowds, contact your niche, your community • Publish real time • Be easy-to-use, offer a service (content is… just the beginning) • Be transparant • Not Wrong For Long • Combine skills with knowledge • Be involved, be & act social • Don’t invent what’s already out there, cooperate • Curate the web’s treasures, use popular tols & devices • Personalize
  36. 36. Collapsing Business Model • Consumers think that information should be free • Consumers will get their news anyway • Target groups are fragmenting • Unlimited competition, abundance of sources • Copying the old model in a new setting appears to be complex or unfitting (horseless carriage) • Production, distribution, and IT: not a USP anymore • Monopoly on information was an illusion • Dinosaur complex + Pax Brittanica complex • Second best is good enough
  37. 37. Emerging Business Models 33+ ways!
  38. 38. Emerging Business Models • Content (subscriptions) • Intelligent ads on new platforms • Marketing around the brand • Supply & demand • E-commerce • Community as a value source • Affiliate marketing • Crowdfunding • Micropayments • Cocreation • Social • Angels • Not-for-profit • Gaming • etc
  39. 39. Examples of a changing media world
  40. 40. Memberships
  41. 41. Contributoria
  42. 42. Contributoria
  43. 43. Scoopshot
  44. 44. Scoopshot SHOT
  45. 45. Guardian Witness
  46. 46. Tar Sands Project Tar Sands
  47. 47. Regional broadcasters
  48. 48. Manchester Evening News
  49. 49. Storyful “Separate the Noise from the News” “Traditional media’s survival depends upon the willingness to package citizen content into news stories” Mark Little, ceo Storyful
  50. 50. Storyful
  51. 51. Storyful A story worth telling You don’t need to have a printing press
  52. 52. (not everybody agrees… yet)
  53. 53. Lots of opportunities… …but please don’t focus on print only!! Bart Brouwers brewbart@gmail.com @brewbart dodebomen.nl nadedeadline.nl Slideshare.net/brewbart

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