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Growing resilient, self-renewing
      local economies:
   How Hire One Can Help
           Entrepreneurship:
         THE Key to Job Creation

  Idaho Senate Local Government & Taxation Committee
                   Norris Krueger, PhD
                       March 2011

               Norris.krueger@gmail.com
                      208.440.3747
                   @entrep_thinking
Are you surprised?
Record levels of job NON-creation



                          In 2009, we hit a 29
                          Year LOW in job creation;
                          we've got a loooong way to
                          go unless we can light a
                          fuse
Where do jobs come from?
• Net job creation =
      • Jobs Created minus Jobs Lost
• Which is more important? Aren't they
  equally important?
• It's job creation that drives the boat...
• And “churn” is healthy
• Shouldn't we ask WHO creates the jobs?
• And shouldn't we help them?
58-40 or Fight?

Gross job creation – only three sources:
• Businesses moving in
• Businesses growing
• Businesses starting

• They contribute 2%, 40% & 58% of gross
  job creation
Yes, in THAT order
•   Startups create 58% of new jobs (gross)
•   Expanding firms create 40%
•   [In-migrant firms only 2% ]
•   BUT... what about NET job creation?
•   Startups – Business Exits = ~10% of net jobs
•   Growing firms – Shrinking firms = ~90%
•   Implication: Growing firms matter (so do
    startups, especially with growth potential)
    – (shall we look at Idaho's numbers?)
Where Did Idaho's Jobs Come From? (2000-2007)
•       New businesses created around 297,000 jobs [58%]
•       Expanding businesses created around 200,000 jobs [40%]
•       Businesses moving in created around 10,000 jobs. [2%]

•             but now… let's look at the net job figures:
•       Businesses opening: created 296,983 jobs
•       Businesses closing: destroyed 291,824 jobs
•               Net jobs from business creation: +5,519 jobs [8%]

•       Business expansions: created 200,383 jobs
•       Business contractions: destroyed 133,502 jobs
•               Net jobs from business expansion: +64,781 jobs [92%]

•       Businesses moving into Idaho: created 10,555
•       Businesses moving out of Idaho: destroyed 10,757
•               Net jobs from business attraction: -202 jobs

• (1977-2005, the US created 450 million jobs & lost 406 million jobs)
Every economy needs a steady in-flow
of job-creating businesses
Note the gap between the lines in 2009 vs 2001...and
the plummet in job creation from 2005 onward
                                                 Opportunity
                                                 Entrepreneurship
                                                 declining since 2005




                                        Necessity entrepreneurship
                                        at or near record levels
Starts and Terminations of Employer
                             Businesses
               700

               650

               600
   Thousands




               550

               500
                                  Starts         Terminations
               450

               400
                 90




                                            00




                                                                 10
               19




                                           20




                                                                20
Source: Office of Advocacy, SBA
Outlook for Expansion
Percent Next Three Months “Good Time to Expand” January
               Quarter 1974 to January Quarter 2011




                                             Again, a long way to go,
                                             why not a nudge?
Good Time to Expand
                 2008/09 Recession Compared to Other Recent Recessions

                30

                25
Percent "Yes"




                20                                                                    2008-09
                                                                                      2001-01
                15                                                                    1990-91
                                                                                      1981-82
                10
                                                                                      1973-75
                 5

                 0
                   gh




                                  rs




                                                   rs




                                                                   rs




                                                                                 rs
                                 rte




                                                  rte




                                                                  rte




                                                                                rte
                 ou




                               ua




                                                ua




                                                                ua




                                                                              ua
                Tr




                          Q




                                              Q




                                                            Q




                                                                          Q
                           2




                                            4




                                                            6




                                                                         8
                                           '+




                                                                         '+
                        '+




                                                         '+




                                       Quarters After Recession Trough
EMPLOYMENT
          Planned Next Three Months and Current Job Openings
                               January 1986 to September 2010
                                      (Seasonally Adjusted)

          40

          30

          20
Percent




          10
                                                       Planned
           0
                                                       Job Openings
          -10
                86   88   90    92   94   96     98   00      02   04   06   08   10
                                               YEAR
So what can we do?
• Look for who is bucking the downtrend:
    – What are the successful cities & states doing?
•   Look at proven practices
•   DO what successful states do
•   USE the proven practices
•   Integrate with our own positives
    – How does Hire One fit in?
    – (How does Project 60 fit in??)
Focus on GROWTH firms (“gazelles”) - but see which is lowest
on gazelles?
Three Keys to Growing
    Entrepreneurial Communities
• From the Global Entrepreneurship Monitor
  (GEM, over 10 years of study;~80 countries)
• #1 People believe they are personally
  prepared to be entrepreneurs – they SEE
  themselves as truly entrepreneurial.
• #2. Local social & cultural norms are seen as
  supportive
• #3. Ease of doing (& starting) business
Hire One
• Regardless of any direct $ impact, imagine
  the signal to growth-oriented entrepreneurs
  that Idaho supports them.
• (But the signal must be credible, of course)

• Hire One could also contribute to the #3
  predictor of entrepreneurial activity (ease of
  doing business)
Project 60
• Includes “systemic”, “organic” growth as key
  component – a positive signal for #2
  (social/cultural norms)
• The Governor's Summits focused extensively
  on #3 (ease of doing business)
• We still need strategy & tactics to promote
  the #1 predictor, the “entrepreneurial”
  component.... but we know how to do that
  (and it need not cost much at all)
Hire One as First Step?
• A limited tax credit rewarding Idaho
  entrepreneurs for growing will likely have
  positive impacts, especially psychologically
• Telling entrepreneurs we appreciate them
  cannot hurt unless...
• Entrepreneurs and citizens see it as a 'band-
  aid' or, worse, a token gesture
• So how does Idaho avoid that?
• “Walk the walk”... create that strategy
Quick Overview: How to Grow a More
        Entrepreneurial Idaho
• Never miss the opportunity to be supportive
  – The “Bully Pulpit”
• Comprehensive strategy – broad AND deep
  – Broad: in every corner of the state, in every
    industry
  – Deep: focus on where we are (or will) compete
    the best
• Start with the Low Hanging Fruit (cheap, easy)
  – And... Isn't Hire One exactly that?
Examples of Low Hanging Fruit
• Hire One inspires( us to look at more “tiles” to build our
  entrepreneurial, job-creating “mosaic”!)
• Policy Briefings: Share with opinion leaders,
  civic officials, media & taxpayers how we
  really grow jobs
• Task Force: Marshal Idaho's own best &
  brightest to implement Idaho's killer
  comprehensive entrepreneurship strategy
• The Bully Pulpit: Preach the job creation
  'gospel'! (and “walk the walk” with Hire One!)

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Hire one testimony v2

  • 1. Growing resilient, self-renewing local economies: How Hire One Can Help Entrepreneurship: THE Key to Job Creation Idaho Senate Local Government & Taxation Committee Norris Krueger, PhD March 2011 Norris.krueger@gmail.com 208.440.3747 @entrep_thinking
  • 2. Are you surprised? Record levels of job NON-creation In 2009, we hit a 29 Year LOW in job creation; we've got a loooong way to go unless we can light a fuse
  • 3. Where do jobs come from? • Net job creation = • Jobs Created minus Jobs Lost • Which is more important? Aren't they equally important? • It's job creation that drives the boat... • And “churn” is healthy • Shouldn't we ask WHO creates the jobs? • And shouldn't we help them?
  • 4. 58-40 or Fight? Gross job creation – only three sources: • Businesses moving in • Businesses growing • Businesses starting • They contribute 2%, 40% & 58% of gross job creation
  • 5. Yes, in THAT order • Startups create 58% of new jobs (gross) • Expanding firms create 40% • [In-migrant firms only 2% ] • BUT... what about NET job creation? • Startups – Business Exits = ~10% of net jobs • Growing firms – Shrinking firms = ~90% • Implication: Growing firms matter (so do startups, especially with growth potential) – (shall we look at Idaho's numbers?)
  • 6. Where Did Idaho's Jobs Come From? (2000-2007) •   New businesses created around 297,000 jobs [58%] • Expanding businesses created around 200,000 jobs [40%] • Businesses moving in created around 10,000 jobs. [2%] •   but now… let's look at the net job figures: • Businesses opening: created 296,983 jobs • Businesses closing: destroyed 291,824 jobs • Net jobs from business creation: +5,519 jobs [8%] •   Business expansions: created 200,383 jobs • Business contractions: destroyed 133,502 jobs • Net jobs from business expansion: +64,781 jobs [92%] •   Businesses moving into Idaho: created 10,555 • Businesses moving out of Idaho: destroyed 10,757 • Net jobs from business attraction: -202 jobs • (1977-2005, the US created 450 million jobs & lost 406 million jobs)
  • 7. Every economy needs a steady in-flow of job-creating businesses
  • 8. Note the gap between the lines in 2009 vs 2001...and the plummet in job creation from 2005 onward Opportunity Entrepreneurship declining since 2005 Necessity entrepreneurship at or near record levels
  • 9. Starts and Terminations of Employer Businesses 700 650 600 Thousands 550 500 Starts Terminations 450 400 90 00 10 19 20 20 Source: Office of Advocacy, SBA
  • 10. Outlook for Expansion Percent Next Three Months “Good Time to Expand” January Quarter 1974 to January Quarter 2011 Again, a long way to go, why not a nudge?
  • 11. Good Time to Expand 2008/09 Recession Compared to Other Recent Recessions 30 25 Percent "Yes" 20 2008-09 2001-01 15 1990-91 1981-82 10 1973-75 5 0 gh rs rs rs rs rte rte rte rte ou ua ua ua ua Tr Q Q Q Q 2 4 6 8 '+ '+ '+ '+ Quarters After Recession Trough
  • 12. EMPLOYMENT Planned Next Three Months and Current Job Openings January 1986 to September 2010 (Seasonally Adjusted) 40 30 20 Percent 10 Planned 0 Job Openings -10 86 88 90 92 94 96 98 00 02 04 06 08 10 YEAR
  • 13. So what can we do? • Look for who is bucking the downtrend: – What are the successful cities & states doing? • Look at proven practices • DO what successful states do • USE the proven practices • Integrate with our own positives – How does Hire One fit in? – (How does Project 60 fit in??)
  • 14. Focus on GROWTH firms (“gazelles”) - but see which is lowest on gazelles?
  • 15. Three Keys to Growing Entrepreneurial Communities • From the Global Entrepreneurship Monitor (GEM, over 10 years of study;~80 countries) • #1 People believe they are personally prepared to be entrepreneurs – they SEE themselves as truly entrepreneurial. • #2. Local social & cultural norms are seen as supportive • #3. Ease of doing (& starting) business
  • 16. Hire One • Regardless of any direct $ impact, imagine the signal to growth-oriented entrepreneurs that Idaho supports them. • (But the signal must be credible, of course) • Hire One could also contribute to the #3 predictor of entrepreneurial activity (ease of doing business)
  • 17. Project 60 • Includes “systemic”, “organic” growth as key component – a positive signal for #2 (social/cultural norms) • The Governor's Summits focused extensively on #3 (ease of doing business) • We still need strategy & tactics to promote the #1 predictor, the “entrepreneurial” component.... but we know how to do that (and it need not cost much at all)
  • 18. Hire One as First Step? • A limited tax credit rewarding Idaho entrepreneurs for growing will likely have positive impacts, especially psychologically • Telling entrepreneurs we appreciate them cannot hurt unless... • Entrepreneurs and citizens see it as a 'band- aid' or, worse, a token gesture • So how does Idaho avoid that? • “Walk the walk”... create that strategy
  • 19. Quick Overview: How to Grow a More Entrepreneurial Idaho • Never miss the opportunity to be supportive – The “Bully Pulpit” • Comprehensive strategy – broad AND deep – Broad: in every corner of the state, in every industry – Deep: focus on where we are (or will) compete the best • Start with the Low Hanging Fruit (cheap, easy) – And... Isn't Hire One exactly that?
  • 20. Examples of Low Hanging Fruit • Hire One inspires( us to look at more “tiles” to build our entrepreneurial, job-creating “mosaic”!) • Policy Briefings: Share with opinion leaders, civic officials, media & taxpayers how we really grow jobs • Task Force: Marshal Idaho's own best & brightest to implement Idaho's killer comprehensive entrepreneurship strategy • The Bully Pulpit: Preach the job creation 'gospel'! (and “walk the walk” with Hire One!)