Training on strategic social media marketing for the executive MBA students at the Daniels School of Business at the University of Denver. Topics covered included how to tie goals, KPI's and ROI to social media, what to look for in an agency, social media basics and advanced social media strategy. Speakers notes can be requested by email at Brett.Greene [at] HipChameleon.com.

1. Brett Greene @brettgreene LinkedIn.com/in/BrettGreene [email_address] Betsy Chase @BetsyChase LinkedIn.com/in/BetsyRChase [email_address]

4. What Is the Goal?

11. Key Performance Indicators

13. Social Media Integration

17. http://www.youtube.com/watch?v=qt6iEGzLPjg http://www.youtube.com/watch?v=fD1WqPGn5Ag

18. How was it integrated?

19. Working with Social Media Service Providers

21. It’s Not About You How are you going to make them feel special? What’s in it for them?

22. HipChameleon.com @HipChameleon Facebook.com/HipChameleon

23. Strategy Tools Training Marketing Goals Business Goals Results

24. Agency Deliverables

25. EXAMPLES

26. OPEN FORUM