This presentation explores the four essential elements needed for a memorable brand that people will care about and is specifically targeted to non-profit organizations and charities.

1. At the heart
of you!
Four essential elements needed for a memorable brand that people will care about
Brendan Ihmig
www.brendanihmig.com

2. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
People will care little
about what you know
until they know
that you care enough

3. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
A brand is the promise
you make to people and the
perception that people have
of you keeping it

4. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
CONTENT

5. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
All content is derived
from our social nature,
which is driven by the need to be
in community with others,
which in turn is incentivised by
approval and acceptance

6. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
CONTEXT

7. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
Context is the setting in which
content is communicated
in order to be
fully understood

8. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
CADENCE

9. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
Cadence is the tone used
in communicating content

10. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
CHANNEL

11. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
A channel is the means
by which content is
communicated

12. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
Content
Context
Cadence
Channel

13. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
The unique content you create
within a specific context,
with your distinctive cadence
delivered via a selected channel,
becomes and defines your
BRAND

14. At the
heart
of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com

15. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com

16. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
Content
Context
Cadence
Channel

17. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com

18. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
The unique content you create
within a specific context,
with your distinctive cadence
delivered via a selected channel,
becomes and defines your
BRAND

19. At the heart of you!
Four essential elements needed for a memorable brand that people will care about Brendan Ihmig | www.brendanihmig.com
People will care little
about what you know
until they know
that you care enough

20. 081 288 0708
info@brendanihmig.com
www.brendanihmig.com