Four Factors in Designing Your Lead Scoring Model

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Beachhead Marketing discusses four factors to consider when designing a lead scoring model in this fourth installment of Lead Scoring for Smart People.

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  • First factor
  • 3rd factor
  • 4th
    Traits of existing successes and possible future successes
  • Quick tip
  • Four Factors in Designing Your Lead Scoring Model

    1. 1. Four Factors in Designing Your Lead Scoring Model - Lead Scoring for Smart People, Part 4 –
    2. 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
    3. 3. • Lead scoring definition • Types of lead scoring • Factors to consider before implementing Previously…
    4. 4. In this presentation… Four factors to consider when designing a lead scoring model
    5. 5. Interview your sales team
    6. 6. 6 • Review customer data • Find commonalities
    7. 7. Benchmark your current leads to track trends
    8. 8. Look at traits of existing and future successes
    9. 9. Assign cold leads matching your sales team’s strengths
    10. 10. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our website at www.beachhead.io
    11. 11. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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