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1. CASE MEMO OLYMPIC RENT A CAR
From : Elena Vignerte
To : Russel Lacey
MBA – MARKETING
Nov. 11 – 2014
CASE MEMO
Olympic Rent–A–Car US : Customer Loyalty Battles
CASE SUMMARY :
Olympic–rent–a–car is one of the US car renting company leader. The company was founded in
1976 by John Uelses, with a franchising model. The initial strategy of the company was to price
lower than the main competitors. With a promotion, advertizing and franchizing strategy, the
company reached to catch 7% of the market shares in 2012. By starting operating in the major
airports, the company reached to extend by acquiring new smaller firms : in 2012 the company
counted more than 460 rental locations across the USA and possessed a huge car fleet even if is still
below the industry average. ... Show more content on Helpwriting.net ...
OPTIONS AND ALTERNATIVES:
To face to the customer loyalty and retention problem, the Olympic company has tried to implement
different options. First of all, the company can change it customer loyalty program offer by
eliminating blackout days, and offering more discount bonuses and free–rides.
Another aspect the company needs to take into consideration is about the company's positioning.
The company needs to take into consideration how customers perceive brand and related services to
be sure they won't go toward competitors offer even if they offer higher prices that Olympic does.
Many different alternatives exist to face the customer retention problem. One good alternative
would be to use and develop a strong customer relation management strategy. With the information
collected from the customer loyalty system, the company needs to develop a customer relation
service. To improve the perceived value of the brand, the company should create a very developed
customer service with a dedicated customer service number and an easy way to order cars. In the
airports and main retail places, the company should develop a specific office/desk dedicated to the
premium customers and those who have loyalty cards. So that, the consumers don't lose time and
can enjoy of a best quality service.

2. Another alternative to
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6. Brandthink
BRANDTHINK MALAYSIA
INTRODUCTION
The Malaysian advertising landscape is gradually shifting its traditional media forms to the
emergent new media advertising but still at a nascent stage. The latter shows much room for growth,
as the industry fuels to content digitisation on web applications. This has shown when RM14.9
million worth of advertisements was spent on the Internet medium in the first half of 2008.
Propelling further to this, the TV medium is creating new media technologies to include ads on
applications of mobile video streaming and broadcast mobile TV services. However, this might
dampen if Malaysia's broadband penetration and Information and Communication Technologies
(ICT) literacy does not improve. With Government's ... Show more content on Helpwriting.net ...
14 June 2012, Kuala Lumpur: BRANDTHINK Malaysia is honoured to receive four accolades at
Advertising+Marketing Magazine's Agency of the Year (AOTY) 2012 awards presentation, held last
night in Malaysia. BRANDTHINK received a Bronze Award as well as the Local Hero Award for
Direct Marketing Agency of the Year. The agency was also bestowed a Bronze Award and Local
Hero Award for Public Relations Agency of the Year.
This is the fourth year in which the agency has received honours at AOTY. Last year, the agency
was the Silver and Local Hero winner for PR Agency of the Year in 2011 and Bronze Winner for
Direct Marketing Agency of the Year. BRANDTHINK also won the Local Hero award for DM
Agency of the Year in 2009 and 2010.
For AOTY12 the agency was on finalist roll call for not one but three categories that include Public
Relations Agency of the Year, Direct Marketing Agency of the Year and Digital Agency of the Year,
the only independently owned marketing services agency in Malaysia to achieve this feat. IV–
PHILOSOPHY BEHIND ITS SUCCESS
Creativity–Brilliant strategy.–Impeccable client service. What makes an agency great however is a
different matter altogether. Combing through 10 years of observations and feedbacks from our own
clients, we've summarized key reasons
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10. Airheads Business Analysis Essay
Strategic Analysis Project
Airheads Trampoline Arena
26th July 2012
Table of contents
Executive Summary 7
EXTERNAL ANALYSIS
Introduction 9
Family Entertainment Center Industry 9
Market Size 9
Sales Growth 10
Stages of Industry Life Cycle 11
Trend 12
Key Competitors 12
Pest Analysis 13
Exhibit 1: Factors of the PEST Analysis 14
Political and Legal Factors 14
Economic Factors 16
Socio–Cultural Factors 20
Technological Factors 21
PEST Analysis Conclusion 22
Porter's Five Forces 24
Threat of New Entrants 24
Exhibit 2: Barriers to Entry Checklist 24
New Entrants Conclusion ... Show more content on Helpwriting.net ...
This firm falls within the family entertainment center (FEC) industry and opened its first location in
2010. Currently, the business has three open locations: Tampa, St. Petersburg, and Orlando. It offers
services specifically for trampoline usage but also diversifies by providing an arcade and a café.
During 2011 the company's revenue was higher than expected,
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14. Analysis Of Alcoa 's Core Practices
Introduction
Last year, the community of Ferndale was in chaos over the upcoming curtailment of Alcoa Intalco
Aluminum Works. This company strongly invested in its community ranging from charity works
and investments to different scholarships offered for the vast beneficial of the community so when
the rumor started, every employee suffered the upcoming turmoil with hard–work, dedications that
exceeded expectations, continuous loyalty and grace. Over 500 jobs were hanging in the balance and
the epidemic vast increase in mortgage rates, rents, energy crisis and economical markets and
growth that washed over the state of Washington, it simply was not easy. Finding a solution was not
as simple as one thought but somehow, the company came ... Show more content on Helpwriting.net
...
On May 2000, Alcoa executives entertained the idea of building a power plant for Intalco however
resulted in selling its power back to BPA, supposedly to help cover the energy crisis which is the
plant's most challenging aspect of its business. "BPA pays for the wages and benefits of nearly all
the workers, plus $1.75 million to cover Intalco's tax burden," in 2001 as reported in The
Bellingham Herald printed on the August 2016 article. In 2002, it reopened two potlines that were
idle for 6 months which a year later were forced to shut down again due to high energy cost. This
move did cost 200 employees out of a job. In 2006, Alcoa Inc. became the full owner of Alcoa
Intalco Works after buying out its partners and later signed a five–year contract with BPA for its 450
employees, and eventually re–opened the second potline. In 2008, there was a contiguity for budget
cuts including 100 jobs due to low demands in aluminum which later increased in 2009 after BPA
and Alcoa Intalco agreed over enough low–cost power to last another seven years.
Alcoa created its aluminum using a process called Hall–Herould through electrolysis since
aluminum is highly reactive, also requires a lot of power. This single aluminum plant uses as much
electricity as the city of Tacoma to produce billet, foundry, T–ingot, and standard ingot. The
company currently spends a lot of money researching ways to use less power. It, however, still takes
an
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18. Mcdonald's Strategic Analysis
* MCDONALD'S, THE SIMPLE JOY OF BURGERS.
TABLE OF CONTENTS MCDONALD'S, THE SIMPLE JOY OF BURGERS. 1 1 ABSTRACT 3 2
COMPANY INTRODUCTION 4 3 FAST FOOD INDUSTRY ANALYSIS 5 3.1 Franchising
Industry Analysis 6 3.2 The Industry Future Perspective 7 3.3 Industry PESTEL Framework
Analysis 9 3.3.1 Political Aspects 9 3.3.2 Economic Aspects 9 3.3.3 Social Aspects 9 3.3.4
Technological Aspects 10 3.3.5 Environmental Aspects 11 3.3.6 Legal Aspects 11 4 Mcdonald's
Company Overview 11 4.1 Company History 12 4.2 Company Vision Statement 13 4.3 Company
Mission Statement 13 4.4 Products and Services 13 5 Business Analysis 14 5.1 Financial Metrics 15
5.2 Business Segments 16 5.3 Company SWOT ... Show more content on Helpwriting.net ...
More than 75% of McDonald's restaurants worldwide are owned and operated by independent local
men and women (McD Annual Report, 09). Most "standalone" McDonald's restaurants offer both
counter service and drive–through service. They have both indoor and sometimes outdoor seating.
Drive–Thru, Auto–Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has
separate stations for placing, paying for, and picking up orders.
The company has continued to spread globally, capturing not only the hearts of Americans, but also
those of people in other regions. Below is a diagram illustrating the wide presence of the
McDonalds restaurants in the U.S. (www.reuters.com).
FAST FOOD INDUSTRY ANALYSIS
Fast food restaurants represent one of the largest segments of the food industry with over 200,000
restaurants and $120B in sales in the U.S. alone. Fast food restaurants, which are also known as
quick service restaurants (QSRs), are noted for their short food preparation time. Some of the largest
companies in the fast food restaurants category include McDonald's, Yum! Brands, Wendy's, Burger
King, Jack In The Box and Sonic.
Since late 2006, the fast food industry's growth has been slowed by rising food and energy prices
(www.hoovers.com). The high prices of commodities, the housing slump and a weakening job
market are greatly affecting restaurant spending in the U.S., which
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22. Marketing Management
DBA 1652 Marketing Management UNIT –– I
Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title
Marketing management – an introduction Marketing environment Marketing with other functional
areas of management Market segmentation Market targeting and positioning Product management
Brand management Pricing Channel design and management Retailing and Wholesaling Integrated
Marketing Communication Advertising management Sales promotion Personal selling Public
relations Understanding individual consumer behaviour Understanding industrial consumer
behaviour Customer satisfaction Customer relationship management Marketing of services Rural
marketing Types of marketing research Process of marketing ... Show more content on
Helpwriting.net ...
Marketing consists of all the activities to facilitate the exchange. Within this societal perspective,
then (1) the makers (2) what they are marketing and (3) their potential markets all assume broad
dimensions. The category of marketers might include, in addition to business firms, such diverse
social units as (a) a political party trying to market its candidate to the public (b) the director of an
art museum providing new exhibits to generate greater attendance and financial support (c) a labor
union marketing its idea to members and to company management; and (d) professors trying to
make their courses interesting for students. In addition to the range of items normally considered as
products and services, what is being marketed might include (a) ideas such as reducing air pollution
or contributing to the red cross (b) people, such as new football coach or a political candidate and
(c) places, such as industrial plant sites or a place to for a vocation. In a broad sense markets include
more than the direct consumers of products services and ideas. Thus a state university's market
includes the legislators who provide funds, the citizens living near the university who may be
affected by university activities and the alumni. A business firms market may include government
regulatory agencies, environmentalists, and local tax assessors. Definition of Marketing As you
already know there are
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26. Exploring Corporate Strategy
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007
11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The
main text of this book includes 87 short illustrations and 15 case examples which have been chosen
to enlarge specific issues in the text and/or provide practical examples of how business and public
sector organisations are managing strategic issues. The case studies which follow allow the reader to
extend this linking of theory and practice further by analysing the strategic issues of specific
organisations in much greater depth – and often providing 'solutions' to some of the problems or
difficulties identified in the case. There ... Show more content on Helpwriting.net ...
Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. TUI –
competitive forces in the travel industry. HiFi – how can small players survive changing markets?
Amazon (B) – latest developments in a successful dot.com. Formula One – developing the
capabilities for competitive success in a hi–tech industry. Manchester United – clash of expectations
in the football world. Salvation Army – strategic challenges for a global not–for–profit organisation
with a mission. Bayer MS –
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30. paul hoang answers
© Paul Hoang and IBID Press
1
Business & Management – Answer Book
Important message from the author
Dear Colleagues,
Thank you for purchasing my textbook and for the encouraging words that many of you have passed
on from around the world.
In the final installment, I have put together answers/solutions to all 217 case studies. I hope you will
find these solutions as a useful starting point. As with all B&M mark schemes, the solutions in this
Answer
Book should be used with caution and flexibility. Students who take an alternative approach to the
suggested solutions should still be credited where appropriate; teachers should use their professional
judgment in such cases.
Since the Answer Book is 178 pages long, ... Show more content on Helpwriting.net ...
[1 – 2 marks]
The answer is vague and/or descriptive. There may be no distinction made between the influences
on training and recruitment.
© Paul Hoang and IBID Press
3
c)
Definition of conflict should be given. The possible solutions will depend on the cause(s) of conflict
within the department. For instance:

31. Poor communication channels lead to misunderstandings; look into improving communications
within the department, e.g. regular team briefings.
Lack of promotional opportunities; perhaps investigate the possibility of delegating responsibility to
allow subordinates to gain valuable experiences.
Given the culture, the new HOD might be expected to be more democratic in his/her approach to
conflict management, e.g. perhaps by using forms of empowerment.
Conflict may also arise if the Principal uses external recruitment to appoint the new HOD.
Any conflict between subordinates will most likely to be dealt with by the HOD, i.e. conflict is
resolved within the department.
The new HOD will therefore need to have good interpersonal and communications skills. S/he may
also need to develop situational management styles with clear goals and objectives for the
Department.
[5 – 6 marks]
There is a thorough examination of the various ways in which different sources of conflict can be
handled by the Head of Department. Appropriate terms are used with good application.
[3 – 4 marks]
The examination
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35. Analysis of Mini
CONTENT
Part A
Introduction 4
Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting
segmentation analysis 9 External analysis 10
Part B 12
Introduction of digital market 12
Approaches of digital marketing and the relevant benefits 12
Part C 16
Definition of brand 16
How to create the strong brand value 16
Part D 19
Introduction of ethics 19
The ethical marketing of Mini 20
Conclusion 21
Reference 22
Introduction
This report will talk about the MINI brand and the way that it becomes to a successful brand
depends on its marketing strategy. There are four parts in this report. First part is about the total
analysis of MINI's current ... Show more content on Helpwriting.net ...
MINI distinguished their products based on the different needs of customers, such as Hatchback,
Convertible, Clubman and Countryman. Moreover, there is the good reputation of MINI brand for
offering the premium quality products. There also have the ability to create more products to
compete with their competitors. For example, the product portfolio has grown from the MINI One
and MINI cooper to include the Cooper S, Cooper D, MINI Convertible, MINI Clubman and
Countryman. More and more new products will be created in the future to satisfy the customer and
market demand. 2) Price
Kotler, P. And Armstrong (2006) define price is the cost of product and service that the customer can
accept and can pay. Their decision making is based upon several factors, including their budget,
their desire for the product and their perception of the brand, the quality of products and additional
services on offer. A prime consideration is that the vacation will leave them with 'memories to
treasure'.
Based on the case, MINI provides different kinds of price level from 7500 pound to 30000 pound

36. based on the specific series of the car. Because of the internet, customers can compare different
offers which
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40. International Management
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International Management
Culture, Strategy, and Behavior
Eighth Edition
Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University
INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH
EDITION Published by McGraw–Hill, a business unit of The McGraw–Hill Companies, Inc., 1221
Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw–Hill
Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this
publication may be reproduced or distributed in any form or by any means, or stored in a database or
retrieval system, without the prior written consent of The McGraw–Hill Companies, Inc., including,
but not limited ... Show more content on Helpwriting.net ...
The advent of social networking and other media has transformed the way citizens interact and how
businesses market, promote, and distribute their products globally. The same can be said for mass
collaboration efforts occurring through digital, online technology for the development of new and
innovative systems, products, and ideas. Both social networking and mass collaboration bring new
power and influence to individuals across borders and transform the nature of their relationships
with global organizations. As in the past, these developments underscore and reinforce the
importance of understanding different cultures, national systems, and corporate management
practices around the world. Students and managers now recognize that all business is global and that
the world is now interconnected not only geographically but also electronically and psychologically;
it is hard to imagine any business or nonbusiness organization that is not directly affected by
globalization. Yet, as cultural, political, and economic differences persist, savvy international
managers must be able to develop a global mindset in order to effectively adjust, adapt, and navigate
the changing landscape they face on a day–to–day basis. In this new eighth edition of International
Management, we have taken care to retain the
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44. Essay on Customer relationships managment and technology
CASE: 1 Olympic Rent–a–car U.S.: Customer loyalty battles
Company Name: Olympic Car Rental Co.
Characters: Laura Walkins(VP–Marketing) , Andy Kim(Manager CRP),Seth Bergman(Senior
Financial Analyst),Eva Chan(Southwest regional Manager Sales), Marvin Fleming(OM), Sriny
Vajarain,Jorge Martinez & Amy Mckeever( Franichisee operators).
Theme of Case: One of the competitor company named "Enterpise Car Rental Co."–the biggest
player in the market has announced an attractive custom loyalty program. This is considered to be a
paradigm shift from the traditional rewarding pattern in Car Rental market. Enterprise Car Rental
Co. is already reaping the benefits from the program.
Olympic Car Rental Company's top management wants to discuss about this ... Show more content
on Helpwriting.net ...
Car rental industry was broadly divided into two:–1. Airport rentals (Where most business & leisure
travelers pick up their cars) 2. Local rentals (Business originate from local offices, including car
dealership & repair shops.).Business revenue accounted for 80% of revenue on–airport rentals,while
leisure was only 20%.
With rapid growth of technology & internet savvy society, the emergence of third party
consolidators like Expedia, Travelocity and Orbitz play a major role in providing the customers with
convenience of booking & price comparisons between different Car–Rental providers.
Variable pricing or revenue management, was used extensively in the rental car business to optimize
profits. Car rental providers crucial expense item was its fleet of vehicles (operating cost).
Performance of Olympic & Other players in Car Rental Industry:–
Company's Model is mostly Franchisee based, with initial marketing strategy being lower price then
Hertz(a Competitor) along with capitalizing on the promotional & advertising front. Olympic Co.
was able to gain large airport spaces in early 2000s.Co. had also purchase new fuel efficient cars on
the demands of their existing customer base.Olympic's typical car was rented about 232 days per
year, which was slightly higher than the industry average of 208 days per year.
Olympic Medalist Rewards program (OMRP) had been modified several times in twenty years
following Reward programs introduced by its near competitors. They
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48. Essay on Importance of Motivation in Rention
Executive Summary
Employees are the most important factor in the success and failure of any organization. In service
industry, employees are in direct contact with the customer, hence they should be motivated. Firstly,
this paper focuses on importance of employee motivation on Staff retention, by studying the
concepts of staff retention, employee turnover and employee motivation. Further discussing about
the major motivational theories, followed by the factors which help to increase motivation and
backed up with some latest examples. Secondly, it takes a case study of Heathrow Windsor Marriott,
a leading 4 star Airport Hotel, it reflects my observations about the good and bad practises followed
by the management of hotel. And at the end, ... Show more content on Helpwriting.net ...
Retention is not only important to reduce the turnover costs but to retain talented employees.
According to Ramlall (2004), when every 10 managerial level employee leaves an organization, a
company experiences approximately loss of $ 1 million.
2.1. Employee Turnover
Rotation of workers around the labour market between the status of employment and unemployment
is called as Employee turnover (Abassi and Hollman 2000). Labour turnover has become a critical
problem for service industries as it depends on human factor. Employees do not leave the
organization without any significant reason. Taris et al. (2004), divided two motives for turnover i.e.
the push and pull factors. The pull factors include inequity in compensation, availability of
opportunities for future development over the external market and the employees who would resign
to go into private business. The push factors have relationship with the dissatisfaction of work
situation, lack of democratic managerial pattern and job stress. On the other hand, Griffieth (2000),
viewed remuneration and remuneration related variables have intense effect on turnover. Griffieth
demonstrated a relationship between remuneration, employee's performance and turnover and
concluded that when an employee performs extremely well expects a high pay and when they are
paid low they quit.
There are various costs associated with turnover, according to Society for Human Resource
Management, it costs 30–50%
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52. Country Notebook for South Korea
Country Notebook for South Korea James Jones Dallas Baptist University Table of Contents
Executive Summary 5 Culture Analysis 7 Introduction 7 Brief discussion of the country's relevant
history 7 Geography setting 8 Area Comparative: 9 Land boundaries: 9 Coastline: 9 Climate: 9
Elevation Extremes: 9 Natural Resources: 9 Natural Hazards: 9 Social Institutions 9 Family: 9
Education 10 Literacy Rates 11 Political System 11 Legal System 12 Six Basic Codes and Other
Laws 13 Social Organizations 14 Religion 16 Living Conditions 19 Diet and Nutrition 19 Housing
20 Clothing 21 Recreation, sports, and other leisure activities 21 Economic Analysis 23 Introduction
23 Economic ... Show more content on Helpwriting.net ...
This is often done through informal gatherings, which involve much eating and drinking. It is proper
business etiquette to make an appointment 3 to 4 weeks in advance. Outback Steakhouse could also
capitalize on this opportunity by designing their new restaurants for casual dining and a business
lunch or dinner meeting location. Outback Steak House needs to continue expansion in South
Korean cities based on their past successes. Culture Analysis Introduction Outback Steakhouse is an
Australian themed steakhouse restaurant. Although beef and steak items make up a good portion of
the menu, the concept offers a variety of chicken, ribs, seafood, and pasta dishes. The Company 's
strategy is to differentiate its restaurants by emphasizing consistently high–quality food and service,
generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback.
OSI Restaurant Partners, LLC, headquartered in Tampa, Florida was founded in 1988 by those who
believe in hospitality, sharing, quality, being courageous and having fun! OSI Restaurant Partners,
LLC is a company of restaurants that owns and operates Outback Steakhouse, Carrabba 's Italian
Grill, Bonefish Grill, Roy 's Restaurant and Fleming 's Prime Steakhouse & Wine Bar. When
you 're in the mood for adventure, Australia delivers big time. You 'll be sure to discover fresh new
experiences, natural wonders and friendly faces. The same is true for Outback
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56. Hacking Case Study Essay
Complete Listing of Chapter Opening Cases, Insight Cases, E–commerce in Action Cases, and Case
Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A
Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant?
Insight on Business: Start–Up Boot Camp Insight on Society: Facebook and the Age of Privacy
Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E–COMMERCE BUSINESS
MODELS AND CONCEPTS Opening Case: Twitter's Business Model Insight on Society:
Foursquare: Check Your Privacy at the Door Insight on Business: Crowdfunding Takes Off Insight
on Technology: Battle of the Titans: Music in the Cloud Case Study: Pandora and the Freemium
Business Model ... Show more content on Helpwriting.net ...
The documents and related graphics contained herein could include technical inaccuracies or
typographical errors. Changes are periodically added to the information herein. Microsoft and/or its
respective suppliers may make improvements and/or changes in the product(s) and/or the
program(s) described herein at any time. Partial screen shots may be viewed in full within the
software version specified. Microsoft® and Windows®, and Microsoft Office® are registered
trademarks of the Microsoft Corporation in the U.S.A. and other countries. This book is not
sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright © 2014, 2013,
2012 by Kenneth C. Laudon and Carol Guercio Traver. Published by Pearson Education, Inc., One
Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the
United States of America. This publication is protected by copyright, and permission should be
obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or
transmission in any form or by any means, electronic, mechanical, photocopying, recording, or
likewise. To obtain permission(s) to use material from this work, please submit a written request to
Pearson
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60. Autobilography of Zlatan Ibrahimovic
"I AM ZLATAN"
By Zlatan Ibrahimovic as told to David Lagercrantz
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
This book is dedicated to my family and friends, to those who have stood by my side, on good days
and bad. I also want to dedicate it to all the kids out there, those who feel different and don 't fit in.
Those who are seen for the wrong reasons. It 's OK to be different. Continue being yourself. It
worked out for me.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
CHAPTER 1
Pep Guardiola, the coach in Barcelona, with his grey suits and troubled face, came up to me looking
concerned. I thought he was all right at that time, certainly not a Mourinho or ... Show more content
on Helpwriting.net ...
It was the most stupid decision of my entire life. I was still killing on the field. But it wasn 't as fun
anymore.
I even thought about quitting football. Not that I would break my contract, I 'm a professional. But I
lost the fun. And then came Christmas break. We went to Åre and I rented a snowmobile. Whenever
life stands still, I want action. I always drive like a maniac. I 've gone 325 km/hr in my Porsche
Turbo, leaving chasing cops behind. I 've done so many fucked up things I barely want to think
about them. And now in the mountains I was giving it my all on the snowmobile, got freeze burns
and had the time of my life.
Finally some adrenaline! Finally the old, the real Zlatan, and I were thinking to myself: Why am I
doing this? I have money. I don 't have to feel shit with idiot coaches. I can have fun instead and
take care of my family. It was a great time, but it didn 't last long. When we returned to Spain
disaster struck. Not immediately, but slowly. Disaster was in the air.
A light snowfall came. It was like the Spaniards had never seen snow before, and in our hood, in the
hills above Barcelona, cars were smashing to the left and right, and Mino, the fat idiot – the
wonderful fat idiot I should add if anyone would misunderstand me – froze like a dog in his summer
shoes and light jacket and convinced me to take the Audi. It almost ended in disaster. On a downhill
street we lost control of the car and smashed into a
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