RootsGoods Founder: Sachin Hegdekudgi

1. RootsGoods Pvt. Ltd.
AI-Deep tech and Bio-informatics
driven quality assessment and
management of agriculture crops
post harvest
www.rootsgoods.com
#1647, 2nd Floor, 8th A Main Rd,
B Block, CQAL Layout,
Sahakarnagar, Bengaluru
Karnataka 560092, India

2. ROOTSGOODS PVT LTD
Market Intervention
through Non-subjective
Quality Assessments
Problem
● Lower price realization by the
farmer due to subjectivity in grade
assessment during price
negotiations.
● Undervaluation of harvested crops
due to unplanned sales pipelining
leading to post harvest loss of 21%.
Solution
● Our SAAS application provides
objective and automated
grading using Artificial
intelligence -Machine Learning
for farmers and buyers with
selling and procurement plan
respectively through mobile
application.

3. I have good
quality maize
and it costs Rs.
35/kg.
Hey wait, use our
service to find out
the exact grade
and negotiate the
price.
No, I can see the
grade is not good.
I will pay you Rs.
25/kg.
ROOTSGOODS PVT LTD
The Farmer RootsGoods with Solution
The Buyer
Look at the
standard grade
now, it is the
best quality. Yes, I get the
quality and shelf
life of maize.
Negotiation power
equally distributes to
the farmer and the
buyer or brokers
from our service.
1 2 3
4
5 6

4. User
Experience:
Login/Register OTP
Logged in- Buyer
Buying offer
Logged in- Farmer Selling offer Farmer offer list Farmer field issues
Farmer field info
Logged in- Logistics Logistics offer
Quality certificate sent
to both farmers and
buyers from
RootsGoods
Final Result
ROOTSGOODS PVT LTD

5. ROOTSGOODS PVT LTD
Market Potential
For Maize
India would require
45MMT Maize
by the year 2023
-We have covered more than 11500
maize farmers helping them sell close to
500 MT of maize from only 8 markets
out of 80 market blocks in one state,
Karnataka.
- 29 farmers deaths per day in India
25
20
15
10
0
Before Sign Up After Sign Up
Maize Avg. price (USD) impact per Quintal
Economic Impact
after our Solution
till date (from
21.81 USD to
25.11 USD, per
quintal)
Total Market (India):
8950M USD
Total Addressable
Market (India):
447M USD
(5% of total market)

6. ROOTSGOODS PVT LTD
Revenue Model with
Registered 5000 Farmers
Farmers
Receive our service
for FREE
Buyers
Pay the 2% fee to company
per transaction (Milk
federation, Poultry industry,
NCDEX, ENAM, Wholesale
traders)
With ~20 Lakhs INR as the
Unit Economics value for
reducing warehouse losses
from 10% to 2%
Sales Value
98%
Support Fee
1%
Handling Fee
1%
2019
Revenue (in USD)
2020 2021
9780
22,000
23,800
Support Fee
1% 60,000
2022
Revenue
Forecast
220,000
520,000
2024-25
2023

7. ROOTSGOODS PVT LTD
Go to
Market
Strategy
Collaboration MOU signed with
● University of Agricultural Sciences
(UASB), Bengaluru,
● NASSCOM - DEEP TECH club
● Signed MOU with Nine (9) Farmers
Producer Organisations (FPO)
Hiring the local agri-diploma
graduate
● to interact with farmers
● explain the protocols to use the
mobile application
● Mobile application is our
primary interaction channel
● Accelerate user base through
Indian Council of Agricultural
Research (ICAR-IARI) with NITI
AYOG
● Partnered (1%) with Indian Institute of
Sciences (IISC) to build better deep
tech models
● Partnered with Microsoft Global and
Accenture for technology scaling and
corporate connect respectively under
Project Amplify Program

8. ROOTSGOODS PVT LTD
Competitive Advantages
Team has multi - disciplinary expertise
We provide negotiation advantage to farmers with pre-
knowledge of objective quality and market/price status
Farmers: Increased price at market (sales pipelining) and
reduction of post harvest loss at farm level reduces from 8%
to 2%
Buyers: Better buying price (procurement planning)
and reduction of warehouse losses from 12% to 3%
We have published PCT patent, Trademark
Collaboration with UASB, IISC, Manage Hyderabad,
NITI Aayog and several universities from Europe,
South America and South Africa
Teammates with climate change vision with a
future focus academic experience

9. ROOTSGOODS PVT LTD

10. ROOTSGOODS PVT LTD
Brief Profile of Core
Team and Advisors
Mr. Sachin Hegdekudgi
Chief Executive Officer
MSc in Resource Economics
Team leader and
management
Dr. Vasudev Rao
Advisor
Formerly President Ag Technology
of MetaHelix (now a TATA company)
Plant Breeding and Seed
Technology
Dr. Shakil Regmi
Chief Information Officer
PhD in Geography Science
Data Management &
Quality Control
Prof. Dr. Gracy Paily
Agricultural Advisor
Post-PhD in Development
Economics
Market and Agronomy

11. ROOTSGOODS PVT LTD
Financial Overview
We are raising 450,000 USD from an
Angel Investor or a VC Fund (we have
strategic co-investors with 180,000 USD)
for the following purposes:
Expand agriculture and market database
Increasing efficiency of the ML model
Improving market intervention tools for a better
Return on Investment of farmers
IT
Infrastructure
Development
Human
Resources
Research
& Marketing
Fund Distribution
PS: 1. Further financial details on our financial projection can be
discussed in MS Excel version as per the requirement.
2. Valued by a certified valuator through our incubator C-CAMP
(IISc Bangalore) to take 1% of the company at 3.99M USD of
Enterprise Value. 70% of the stakes is with Founder Sachin
Hegdekudgi.
On ground
Feedback
System
20%
20%
20%
40%

12. ROOTSGOODS PVT LTD
Strategic Investors on Board
Ministry of Information technology and Biotechnology,
Government of Karnataka - 28,000 USD (Grant)
Indian Council of Agriculture Research, PUSA and Ministry
of Agriculture, Govt of India - 24,000 USD (Grant)
National Bank of Agriculture and Rural Development
(NABARD), India together with Telangana State
Agriculture University - 49,000 USD (Equity based)
Fund Distribution (USD)
31K
ICRISAT, India together with Department of
Biotechnology under Ministry of Science and Technology
Govt of India - 31,000 USD (Debt based on tech)
State Bank of India - 74,000 USD (Debt based on
Balance Sheet)
74K
28K
24K
Govt of
Karnataka
With NASSCOM
State Bank of
India
Govt of India &
ICRISAT
India Council
of Agriculture
Research, Delhi
NABARD with
Telangana State Agri
University
49K

13. ROOTSGOODS PVT LTD
Future
Soil Condition
Weather
Price of agricultural
commodities
FREE GRADING AND
ANALYSIS USING AI
SUPPORTED BY
GENETICS STUDIES
Certifying
Agencies Farmers
Logistics Buyers
BLOCKCHAIN
OF TRANSACTIONS
Certification and
Quality Verification
Transparency in
mode and cost
D
i
r
e
c
t
C
o
m
m
u
n
i
c
a
t
i
o
n
.
F
e
w
e
r
M
i
d
d
l
e
m
e
n
.
O
p
t
i
m
i
s
e
d
T
r
a
n
s
p
o
r
t
a
t
i
o
n
P
l
a
n
Demand &
Supply Forecast
Uberisation
of Logistics
Common Operation Business Model (COBM) for Crops

14. ROOTSGOODS PVT LTD
Road Map
0
Acres
of
Land
2018
U.S.A
25,000
50,000
75,000
1,00,000
Australia
Kenya &
Nigeria
2020 2022 2024 2026
Other Dry
States in
India
Karnataka
Forecast
Farmer User Base Scaling Approach Using
Common Operation Business Model (COBM)

15. ROOTSGOODS PVT LTD
Architecture of
Machine Learning
ML Models
COLLECTED
PHOTOGRAPHS
DATA CLEANUP READJUST ML MODELS
RESULT OF ML MODELS
Data
Bucket
We provide data collection protocol
and in-site training to the farmers to
take photograph ( and other data)
from our mobile application.
Data collection protocol focuses on a
standard time, light exposure, number of
photographs and angle of photograph.
Multivariable regression of 10 years - 5
years - 5 days geo- referenced weather
data is used to predict the present
moisture level of the harvested crop.
Moisture %
of maize
MOISTURE LEVELS OF
MAIZE KERNELS
WEATHER DATA

16. ROOTSGOODS PVT LTD
Overview of Deep Tech
Solutions
Indian Patent Application No’s.: 201841036367 and
202241063215
PCT international application No.: PCT/IB2020/052796
Indian Trademark Number: 5072881
Pictures from company’s mobile
application for maize grading 75 to 95%
accuracy of FUNGUS detection with
10,000 photographs
Usage of weather data during
& after harvest for moisture
level calculation
(Harvested-Hulled-Post drying)
80% accuracy of Moisture
detection of Maize produce
Usage of price and arrival
data for market
intervention
Quality parameters: Size, Fungus, Colour, Inert materials,
Moisture

17. ROOTSGOODS PVT LTD
www.rootsgoods.com
#1647, 2nd Floor, 8th A Main Rd,
B-Block, CQAL Layout,
Sahakar Nagar, Bengaluru
Karnataka 560092, India
Do you need to know the quality
of crop for better market price?
Email us at hegdekudgi@rootsgoods.com