- Contrivation Labs has developed an automated solution called Calyxtract to separate stems and calyces from chili pods. This reduces manual labor costs by 50% and improves shelf life by removing sources of fungal growth. - The system processes 1 ton of chilies per day without impacting the pods. It uses edge computing and low-cost image processing for touch-free operation, improving safety. - Contrivation Labs is seeking $6.5 million in funding over 18 months to expand manufacturing and sales teams, establish a rental service business, and further develop the technology.

1. Contrivation Labs
Agriculture Automation
- a Private Limited Company incorporated on 11th February 2019
- Registered with Startup India (DIPP64477) and MSME (UDYAM-
KR-03-0040051)

2. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Stem
Calyx
Pod
12%-25% moisture
Calyx and Stem negatively impact the Red Chilis
• Reduces Pungency and Color of the Red Chilis
• Induces Fungal attacks
• High Operating Costs – Manual and Labour Intensive
Calyxtract : Problem Statement
Need
automation
to reduce
manual
interventions
and
significantly
improve shelf
life

3. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : Solution
The solution is an optimized engineering technique for “touch-
free” operation
People are NOT exposed to hazardous work conditions.
(respiratory issues, throat and skin irritations)
The Solution Processes Approximately 1 Ton Chilies Per Day
without impacting the pod (pungency and color)
Operating cost reduction by ~50%
An
automation
solution to
separate stem
and calyx
from chili pod

4. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : the journey
PoC and
Engineering
Prototype
@ Home
Garage

5. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : the journey
1st
Commercial
System @
manufacturing
Partner
Facility

6. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : the journey
1st
Commercial
System @
manufacturing
Partner
Facility

7. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Contrivation Labs : Technology
“A foot in
today, a foot
in tomorrow”
Robust “edge
computing”
based
technology
platform
• Edge Computing Based
Low Cost image
processing and control
algorithms based area
agnostic platform;
• Product Roadmap /
areas of deployments
▪ Post Harvest Root
Vegetables processing
▪ Sorting and Grading of
Fruits and Vegetables
CLOUD
EDGE
INTERNET
LAN
SENSORS
AND
CONTROLLERS

8. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : Market Size
India produces ~1/3 rd (1.9 Mn Tons) of World Production
Chili
production is
concentrated
to
neighboring
states – ease
of product
deployment
Data Source: https://agriexchange.apeda.gov.in
37.3%
23.1%
15.8%
9.8%

9. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : Addressable Market (Annual)
TAM : INR 4685 Cr
Large Market
Potential;
Size based on
average
manual
processing
cost INR
25/Kg
TAM : INR 14055 Cr
PAM : INR 2345 Cr PAM : INR 7027 Cr
GLOBAL
INDIA
Note: PAM assumed at 50% of TAM
Recurring Annual Crop Produce = Recurring Annual Market

10. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : Value Comparison
Significantly
better
features and
potentially
first fully
automated
global
solution
Features Calyxtract Competition Manual
Cost of Processing Chili (per Kg Cost in
INR)
~12.5 ~20 ~25
Product Footprint / Area Required 4.5 x 4.5 m2 - ~20 x 20 m2
Capacity ~1.3Lakhs (~100kgs)/Hr Multiple 20kgs/day
Power Requirement ~10KW based on Capacity Nil
Hazardous Environment / Contact
Operations
Zero Medium- High Very High
Data Reporting and Analytics (App based
reporting)
Yes No No
Parallel Operations and Remote
Management
Yes No No
Calyx and Stem Separation Pluck Cut Pluck
Automated Quality Check and
Segregation
Yes No No

11. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : IP Status & Recognitions
Protected
Intellectual
Property;
Solution and
need is
recognized
❖ Trademark Numbers - 4391469, 4391470, 4679279, 4679280
❖ PCT (Patent) Filed, Contrivation Labs as assignee
Provisional Number : TEMP PCT/IN2022/040105
INR 0.5 Mn INR 5 Mn INR 2 Mn

12. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : Go To Market
Hybrid model
– a right mix
of Equipment
Sales and
Services
FaaS (Farming as a Service)
- Pay-as-you-use / Machine
Rentals
Equipment Sales
ITC VIJAYAKRISHNA SPICES
BLUEHILL GLOBAL
VPS NADAR & SONS
SEEDS FPC
PASIDI PANTA
HUNAGUNDA
HORTICULTURE
Current Traction for 15
Systems
SALES FUNNEL

13. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Calyxtract : Revenue Projections
Year 5 -
Expand to
Global
Markets
Year 8 -
10K Installed
Base 21.2
128.0
309.2
689.9
1456.2
2019.1
2582.9
3147.6
50 300
800
1800
3800
5800
7800
9800
0
500
1000
1500
2000
2500
3000
3500
0
2000
4000
6000
8000
10000
12000
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
Annual Projected Revenue (INR Cr) Cummulative Installed Base
Cumulative Machines Installed
Go
“Global”

14. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Contrivation Labs : Our Team
A passionate,
experienced
team focused
on developing
solutions for
Indian
Agriculture
Founders
Ramesh Rao ; Experience : 30+ Years
Education : Electrical Engineer
Expertise : Strategy, Operations, Operational Excellence, Business Transformation,
Product Development and NPI
https://www.linkedin.com/in/ramesh-rao-027775
Vijay Iyer ; Experience : 25+ Years
Education : Production Engineer
Expertise : Supply chain (Services & Manufacturing Industries), Product transfers,
Procurement outsourcing, Operations, Strategic Sourcing, Material Management
https://www.linkedin.com/in/vijay-iyer-4a35285
Shruti Rao; Experience : Back to work from long Sabbatical
Education : Diploma (Electronics and Communications)
Expertise : Founder’s Office, Social Work, Artist
https://www.linkedin.com/in/shruti-rao-343054ab

15. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
Electronics and Embedded Engineers – 3; System Architecture and Software Engineers – 2
Mechanical and Structural Engineers – 3; CAD Engineer – 1; Operations and Supply Chain - 1
Contrivation Labs : Mentors and Team
A passionate,
experienced
team focused
on developing
solutions for
Indian
Agriculture
Dr Anupam Ahlawat (Technical Advisor, Inventor); Experience : 22+ years
Expertise : A Doctorate from IISc and Senior Scientist at ISRO, is an expert in Design and
Development of multi-disciplinary System. 20+ patents/PCT and 76 International publications.
Dr P B N Prasad (Technical Advisor, Inventor); Experience : 20+ years
Expertise : PhD (IISc) and Monbuka Gakusho fellowship, postdoctoral research, Nagoya,
Japan, is an expert in multi-disciplinary research and product development. 20+
patents/PCT.
Dr Venkatesh Kulkarni (Advisor, Mentor)
Expertise : Doctorate in Agri Sciences, more than 25 years experience in various aspects of
genetics, plant breeding, seed technology and other aspects of Agri Tech, currently VP, R&D at JK
Agri Tech

16. Proprietary and Confidential Information of Contrivation Labs Pvt Ltd
A structured
scale up plan
to gain
significant
market
traction
Contrivation Labs : Ask
INR 6.5 Cr over the next 18 months
Milestones / Deliverables
0.25 Cr
4.0 Cr
1.25 Cr
1.0 Cr
Ask Q3’23 Q4’23 Q1’24 Q2’24 Q3’24 Q4’24
▪ Completion of
current design
▪ Semiconductor Risk
Mitigation
▪ Manufacturing Partner - Establish SCM and
Scalability
▪ Initiate 2nd Manufacturing Partner
▪ Hiring of Sales Team members (2)
▪ Hiring of Design Engineers - Embedded systems,
Mechanical/CAD (2)
▪ C&B - Founders
▪ Identify and
Set up Rental
Facility
▪ Initiate
Services
Technology Development
SCM and Production
(Working Capital)
Building the Team (C&B,
Hiring)
- R&D
- Sales)
Establishing FaaS (Service)
revenue Stream

17. Ramesh Rao
Director and Co-Founder
+91 9845517349
ramesh@contrivationlabs.com
Thank you
Shruti Rao
Director and Co-Founder
+91 9900194150
shruti@contrivationlabs.com
Vijay Iyer
Director and Co-Founder
+91 9845287106
vijay@contrivationlabs.com