Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. Team Details Gopikrishna B Yadhu Raj T S Akhil Lazer Jaise Paul Bhasker CB
  2. 2. Between 1990 and 2010, the contribution of agriculture to India’s GDP declined from 30% to 14.5%. However, the share of workforce employed in agriculture showed only a marginal fall from 59.9% to 53.2% Ø The average size of agricultural land holdings has decreased from 2.3 hectares in 1971 to 1.2 hectares in 2011. Ø 40% of all fruits and vegetables produced in India perish due to shortage of storage facilities. Disconcerting characteristics of Indian Agriculture 1. Today, India’s productivity is only 3.1 ton/hectare versus the global average of 4.2 ton/hectare. 2. 40% of all fruits and vegetables produced in India perish due to inadequate storage facilities. 3. In 2004, the central government approved the doubling of credit to the agriculture sector. However, only 13% of small and marginal farmers have access to credit. 4. The growth rate for the agricultural sector during the 11th FYP was 3.5% as opposed to the overall economic growth rate of 8.2%.
  3. 3. ØComplaint Registration and readdressal. ØSetup world class research facilities with the help of IISC and IIT’s in the country. ØConducting National Level competitions to get innovative ideas, designs etc. to help boost agriculture. ØTop notch training centers. ØSet up incubation schemes for large scale projects related to agriculture. Ø Nationwide supply of GM seeds through ‘Akshya Kendras’. ØPartnership of ADCI with counties like Israel who uses the best agricultural practices. ØADCI Coordinates a plan with authorities to setup basic facilities like canals etc. ØCombining goods of technology with agriculture. ØStarting an online store for selling agricultural products. ØParticipation of MNC’s ØUse mobile phones to know the opinions of public and to make better decisions. ØGive away the government lands for agricultural activities and also provide loans and subsidies. ØADCI provides the farmers with the best marketing and publicity for their products. ØProvide trained workers when ever there is a shortage of workers.
  4. 4. INTEGRATION OF TECHNOLOGY WITH AGRICULTURE STARTING AN ONLINE STORE ”AGROKART” PARTICIPATI-ON OF MNCs ØUse technologically advanced machines for farming and harvesting it will increase the productivity and will reduce the cost. ØUse the advantages of bio technology e.g.-Use GM seeds for better productivity. ØTest the composition of the agricultural land and select suitable item for farming. ØMake the sales and marketing of products online through a website called “AGROKART”.A farmer can advertise about his product through this site. Before Advertising the product, the ADCI technical team will check the quality of product and give a rating and a price tag according to the quality and it is listed online. This will help farmers to get more profit and it will avoid cheating. ØStart ADCI with Public Private Participation thus inviting more MNCs for getting more capital .Inclusion of MNCs will increase the investment and this will help farmers. ØFor example we can make a 5 year contract with companies for selling an item and we can also receive an amount as advance and this can be used as an investment in farming. ØAfter made the deal we deliver the product by collecting product from several farmers and the profit will be given to the farmers. ØADCI provides a platform to bridge the gap between farmers and cooporates. We can provide market, by the ADCI to collect product from farmers and sell it to the customers.
  5. 5. PARTICIPATION OF PUBLIC IN DECISION MAKING SUBSIIDIES AND LAND GIVE AWAY PROVIDE HELPLINES AND OTHER TRAINING FACILITIES ACCOUTRE OF SKILLED WORKFORCE ØUse mobile phones to know the public opinion in decision making and make necessary policy changes. ØFor this purpose link the mobile number with the ADCI and make deals with network operators. ØUse SMS based systems to forward alerts, weather reports, subsidies and other updates related to agriculture. ØGive the subsidies and loans to all eligible farmers. ØGive away the government lands to farmers through the ngo to increase the productivity .this will also help the farmers who don’t have enough land for the farming. ØProvide instant relief facilities and schemes whenever disaster occurs. ØUse already existing government agencies like ‘Akshaya Kendras’ to give training in online sales. ØCreating a skilled workforce. ØProvides help lines and ADCI centers for necessary guidance. ØProviding trained workers if there is a shortage in number of workers. ØFarmers can inform our HR cell if they feel a shortage in workers through a phone call or via SMS or even directly. Then the ADCI will provide workers according to their need. ØThis will help in timely starting of farming and harvesting. It will also helps to gain more profit.
  6. 6. Key elements of the implementation plan are designed to make it scalable and sustainable RECRUITMENT FUNCTIONS Direct recruitment from FCI and other govt. agencies to ADCI. A board committee consisting of IAS officers, Recruitment of IT Professionals for development of Agro-Kart and other mobile based systems. Bio-technologists who are proficient in agro based services. • Online content: Video recordings of courses to be uploaded on internet Training delivery model Curriculum Corporate support, Scalability and Sustainability • Curriculum design: Inputs to be taken from main clients of the program viz. corporates Training of workforce and building necessary skill set. Training the workforce to operate the latest machinery and practice new innovations in agriculture. IT team Develop and maintain Agro- Kart. R&D cell develop innovations in agriculture like GM seeds etc. Inspection and Monitoring of fair play in Agro-Kart. Rating of Agro based Products.
  7. 7. Key elements of the implementation plan are designed to make it scalable and sustainable…cont FUNDING MARKETING AND PUBLICITY INFRA-STRUCTURE DEVELOPMENT Contract based advance payments. Government Incubation. Funding from affiliates. Insurance combos for agriculture. Community fundraising Setup various Hotspots pan-India Awareness Classes. Workshops for building necessary Skill Sets. Providing Subsidies for promoting agriculture. MNC’s register for Agro- Kart Online Marketing Build world class research facilities. Setup good storage and processing facilities with the help of FCI. Reserve Land for agricultural purposes like setting
  8. 8. Board Of Controllers Chief Executive Officer HR & D IT Team Legal Team Research Wing Inspection Wing Technical Wing Training Cell Finance Team Public Relations Inspection & Rating Media Team Coordination Team ORGANISATIONAL STRUCTURE
  9. 9. The concept of a powerful organizational structure for agricultural development faces implementation risks Concept Risks Convincing government for incorporating this organization is a big task Illiterate farmers do not see the value of this organization Huge slum of money had to be reserved for the initial stages of this organization Challenges and Risks Implementation challenges Difficulty in integrating all the functional units related to agriculture Developing new technology and implementing them in agricultural sector is a big concern Massive effort had to be taken for counseling and training of farmers regarding the entirely new concept
  10. 10. CHALLENGES q Small land holdings reduce the rate of return for productive investments, which disincentivizes farmers from undertaking capital expenditure. Interestingly though, China has managed to increase its farm productivity levels despite the fact that Chinese farmers have smaller land holdings than their Indian counterparts. q Overdependence on rainfall renders precarious the returns on agriculture. q Unscientific methods of cultivation have led to the erosion of soil fertility, depletion of water table levels and pre harvest losses. q Nearly 80% of small and marginal farmers suffer from financial exclusion and have no formal access to credits. q Excessive regulations by specific states prevent farmers from accessing a nationwide market to sell their produce.
  11. 11. Appendix References v India 2020 By APJ Abdual Kalam v Sharma, V.P. (2012). Accelerating Agriculture Growth for Inclusive Development. Vikalpa, 37(1). Retrieved from v Gulati, A. & Jain, S. (2012, December 20). Credit inclusion, farm lease and forming clusters can help small farmers overcome poverty much faster. The Economic Times. Retrieved from v Gulati, A. & Jain, S. (2012, December 20). Credit inclusion, farm lease and forming clusters can help small farmers overcome poverty much faster. The Economic Times. Retrieved from v Khajuria, J. (2013). Think before you throw. Retrieved from V Planning Commission, Government of India. (2008). Eleventh Five Year Plan (2007-2012). Retrieved from v Ahluwalia, M.S. (2011). Prospects and Policy Challenges in the Twelfth Plan. Economic and Political Weekly, 46(21). v World Bank. (2012). India: Issues and Priorities for Agriculture. Retrieved from v Agricultural Census, Government of India. (2012). All India Report on Agricultural Census 2005-06. Retrieved from v Rural lending. Retrieved from gional-rural-banks-lending v Gross Capital Formation in Agriculture 2011 , Bharti & Vijay, NABARD. Retrieved from