This document outlines the steps taken to research, plan, and produce a music video project. It involved researching the indie rock genre and specific bands using online resources. Visual evidence like music videos were compiled and analyzed using various software tools. Surveys were conducted to understand audience tendencies. Planning included creating treatments, storyboards, and test footage. The music video was produced using recorded footage edited in Windows Movie Maker. Ancillary tasks like magazine promotions and digipaks were created using Photoshop and PowerPoint.

2. STEP ONE :
(Pre) research

3. First and foremost , I wanted to establish what
it is that appeals to me about my personal
favourite music videos . To do this , I used to
YOUTUBE .com.
I watched the videos and looked out for consistencies.

4. In these very early stages , I did not consider contextual
factors like time period or genre.

5. STEP TWO :
Research
( SEE : ‘focus genre – indie rock’ & ‘indie rock –
male gaze’ on blogger)

6. I very quickly decided that I wanted to work within the indie rock
genre. It was time for me to frequent myself with genre conventions .
(SEE : 'FOCUS GENRE - INDIE ROCK' ON BLOGGER)
I used online conversion software
such as 'YOUTUBE IN MP4' to rip
various indie rock music videos
from YouTube.

7. Much like this evaluation task , I decided that a study which
required so much visual evidence would be best presented in either
video form or presentation form .
For the indie rock introductory
video and my investigation of how
Mulvey’s Male gaze theory is
applicable to indie rock , I
presented my findings
using 'WINDOWS MOVIE MAKER'
and 'ADOBE PREMIERE PRO'

8. With all the evidence compiled and analysed, the studies were
then exported and uploaded to BLOGGER.com
The audio used in these videos are ripped from
physical copies of their corresponding albums . To
do this , I used the WINDOWS MEDIA PLAYER 'RIP
CD' function and imported the Audio file to
WINDOWS MOVIE MAKER / ADOBE PREMIERE PRO

10. STEP TWO:
Research
( SEE : ‘Star construction’ on blogger )

11. To gain understanding of how indie rock musicians progress
stylistically through out their career , I used WIKIPEDIA to
consolidate my knowledge of Arctic Monkeys‘ discography.

12. I then returned to YouTube and investigated all of
their music videos.
To present my findings , I used
the INSERT - TABLE function on
MICROSOFT WORD.

13. I took a screenshot of the word document , cropped it
using PAINT and saved it as a JPEG before uploading
the JPEG to Blogger .

15. STEP TWO:
Research
(SEE : indie rock music video analysis 1-3 on blogger )

16. To present my textual analysis of similar products ,
I used 'EMAZE' , the online presentation sharing software .

17. To present the visual evidence needed to support this analysis , I used
'YOUTUBE IN MP4' and 'YOUTUBE TO GIF.com'
I then downloaded these GIFs and uploaded them to
the EMAZE presentations.
'YOUTUBE TO GIF' creates 5 second
looped snippets from videos'

18. These presentations were embedded into my
blog .

19. STEP TWO:
Research
(SEE : ‘music video consumer survey - viewer tendencies’ &
Evaluation question two - what have you learned from your audience
feedback ?’ on blogger
)

20. As well as EMAZE , I used SURVEY MONKEY
to present my research of viewer tendencies
.
I created surveys on survey monkey and distributed them
amongst willing friends and family . I used EMAZE visuals to
present my findings .

22. STEP TWO:
Research
(SEE : indie rock album advert analysis on blogger &
Indie rock digipak analysis )

23. I used MICROSOFT POWERPOINT to produce the
Digipak analysis and the album advert analysis .
As with the star construction study , I also used PAINT to save my
posters as a JPEG and upload them to my blog .

25. STEP TWO:
Research
(SEE : ‘Industry analysis’ on blogger )

26. I used search engines like GOOGLE to collect the information
needed to conduct an industry analysis.

28. STEP TWO:
Research
(SEE : Intertextuality summary on blogger &
Goodwin summary )

29. I also used powerpoint to create a study of
intertextuality in indie rock and a
summary of Andrew Goodwin’s findings .
I uploaded these presentations to SLIDESHARE . COM
and embedded them into my blog .

30. STEP TWO:
Research
(SEE : Annotated lyrics on blog )

31. I used Windows movie make to
illuminate the lyrics of my chosen song

33. STEP TWO:
Planning
(SEE : ‘Costume’ , ‘Location notes’ , ‘moodboard’ , ‘treatment’ and
‘target audience outline’ on blogger )

34. For planning tasks , I used images from
Goggle images and TUMBLR , the blogging
platform .

36. STEP TWO:
Planning
(SEE : ‘storybaord’ on blogger )

37. To create a storyboard , I used MICROSOFT
EXCEL
I went back to PAINT to convert the
document into a JPEG

38. I went back to PAINT to convert the
document into a JPEG

39. STEP TWO:
Planning
(SEE : ‘test footage’ on Blogger )

40. For the test footage , I uploaded the pre recorded concert
footage used to make my video from phone and embedded
it into Blogger.

42. STEP THREE :
Music Video
production
(SEE : ‘Music video product : soundcheck )

43. To produce my music video , exported the pre recorded
footage from my Nokia 920 phone to Windows movie
maker .
The photos used in this music video were all processed
by an ‘AUTO FIX’ tool on my phone before they were
uploaded to movie maker . I did some further editing of
the photographs on PHOTOSHOP

44. Again , I used windows movie maker to
compile and edit my music video product

46. STEP THREE :
ANCILLARY
TASKS
(SEE : ‘ )ANCILLARY TASK - MAGAZINE PROMOTION
ANCILLARY TASK - DIGIPAK

47. I used Photoshop and
microsoft powerpoint to
produce the ancillary tasks .