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Google Analytics &
Search Console 101
Presented by:
Brandon Leibowitz
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Why You Might Be Here?
• Learn about digital marketing
• Grow your online business
• Increase traffic to your website
• Transition jobs / careers
• Network with other professionals
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
About Me
• CSULB Business Marketing Degree
• 13+ years experience digital marketing
• Director of SEO at advertising agencies
• Owner of SEO Optimizers
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Why Is This Important
• Data is invaluable
• Make decisions based on facts rather than assumptions
• Statistically accurate
• You have this data
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Analytics Outline
1. What is Analytics
2. Google Analytics
3. Google Search Console
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
SECTION 1.1
Website Analytics
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Website Analytics
• Google Analytics
• https://analytics.google.com
• Google Search Console / Webmaster Tools
• https://www.google.com/webmasters/tools
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Website Analytics
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
SECTION 1.2
Google Analytics
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Google Analytics
• Displays data about your website traffic
• Shows where your traffic comes from
• Lets you know your top pages
• Find out what country your visitors are from
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Google Analytics
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
SECTION 1.3
Google Search Console
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Google Search Console
• Displays data related to SEO
• Shows what keywords you rank for
• See how much traffic each keyword brings in
• Lets you know about any website issues
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Google Search Console
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
SEO Training Course
Saturday, May 23, 2020, 11 AM – 4 PM (Pacific Time)
• Increase website traffic from SEO
• Interactive training from Google-certified experts
• A comprehensive course with tools & materials
• Real-life examples are given on your website
• Small, personalized class
https://SEOoptimizers.com/learn
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
https://SEOoptimizers.com/free
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Get 60+ Of My Favorite SEO
& Social Media Tools
text: SEO
to: 313131
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

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Google Analytics & Search Console Webinar

  • 1. Google Analytics & Search Console 101 Presented by: Brandon Leibowitz Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 2. Why You Might Be Here? • Learn about digital marketing • Grow your online business • Increase traffic to your website • Transition jobs / careers • Network with other professionals Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 3. About Me • CSULB Business Marketing Degree • 13+ years experience digital marketing • Director of SEO at advertising agencies • Owner of SEO Optimizers Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 4. Why Is This Important • Data is invaluable • Make decisions based on facts rather than assumptions • Statistically accurate • You have this data Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 5. Analytics Outline 1. What is Analytics 2. Google Analytics 3. Google Search Console Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 6. SECTION 1.1 Website Analytics Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 7. Website Analytics • Google Analytics • https://analytics.google.com • Google Search Console / Webmaster Tools • https://www.google.com/webmasters/tools Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 9. SECTION 1.2 Google Analytics Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 10. Google Analytics • Displays data about your website traffic • Shows where your traffic comes from • Lets you know your top pages • Find out what country your visitors are from Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 12. SECTION 1.3 Google Search Console Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 13. Google Search Console • Displays data related to SEO • Shows what keywords you rank for • See how much traffic each keyword brings in • Lets you know about any website issues Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 14. Google Search Console Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 15. SEO Training Course Saturday, May 23, 2020, 11 AM – 4 PM (Pacific Time) • Increase website traffic from SEO • Interactive training from Google-certified experts • A comprehensive course with tools & materials • Real-life examples are given on your website • Small, personalized class https://SEOoptimizers.com/learn Email: brandon@seooptimizers.com | Phone: (310) 940-9463
  • 17. Get 60+ Of My Favorite SEO & Social Media Tools text: SEO to: 313131 Email: brandon@seooptimizers.com | Phone: (310) 940-9463