Learn how to increase your website sales and leads at https://seooptimizers.com/masterclass

1. Google Ads
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Presented by:
Brandon Leibowitz

2. • CSULB Business Marketing Degree
• 15+ Years Experience Digital Marketing
• Director Of SEO At Advertising Agencies
• Owner Of SEO Optimizers
About Me
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

3. • Google Ads 101
• Keyword Research
• Ad Types
• Remarketing Ads
• Tracking Your Results
Today’s Class Schedule
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

4. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

5. SECTION 1.1
GOOGLE ADS
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

6. • Sign Up https://ads.google.com
• Gain Access To Ad Platform
• Pay Per Click Advertising
• Intent Based Advertising
Google Ads
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

7. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

8. SECTION 1.2
KEYWORD RESEARCH
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

9. • Make a list of keywords
• Ask questions your customers would ask
• Search Google for your keywords
• Get ideas from competitors
• Use negative keywords
Keyword Research Strategies
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

10. • Free Tool
• Google Keyword Planner
• Paid Tools
• Ahrefs
• Moz
• SEMrush
Keyword Research Tools
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

11. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

12. SECTION 1.3
AD TYPES
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

13. • Search Ads
• Display Ads
• Demand Gen
• YouTube
Ad Types
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
• Shopping
• Performance Max
• App
• Smart

14. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

15. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

16. SECTION 1.4
REMARKETING
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

17. • Target People Who Visited Your Website
• Custom Audiences
• Warm Leads
• Higher Conversion Rates
Remarketing
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

18. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

19. SECTION 1.5
TRACKING
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

20. • Track Conversions in Google Ads
• Set Up Google Analytics
• Check For Inconsistencies
• Optimize Campaigns
Conversion Tracking
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

21. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

22. https://SEOoptimizers.com/gift