Learn how to increase your website sales and leads at https://seooptimizers.com/masterclass

1. Increase Your Sales &
Leads Using SEO
Presented by:
Brandon Leibowitz
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

2. About Me
• CSULB Business Marketing Degree
• 17 Years Experience Digital Marketing
• Director Of SEO At Advertising Agencies
• Owner Of SEO Optimizers
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

3. Outline
• What Is SEO? Why Is It Important?
• How Does Google Rank Websites?
• Keyword Research
• Learn About Backlinks
• Competitor Analysis
• Google Analytics Tracking
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

4. SEO Benefits
• Increases Visibility and Brand Awareness
• Boosts Credibility and Trust
• Drives Quality Traffic to Your Website
• Provides Measurable Results
• Cost-Effectiveness
• Long-Term Marketing Strategy
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

5. What Is SEO?
• SEO stands for search engine optimization
• Ranking webpages in the search engines
• Maximize visitors to a specific webpage
• Does not rely solely on Google, Bing, & Yahoo
• Thousands of other search engines
• Different types of searches
• Images, Videos, Maps, News, Shopping, etc.
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

6. What Is SEO?
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

7. What Is SEO?
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

8. How Search Engines Work
• Spiders crawl websites
• Pages are indexed and assigned a value
• Determining website relevancy
• Rank website accordingly
• Provide answers to questions
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

9. Keyword Research
• Ask questions your customers would ask
• Search Google for your keywords
• Find new ideas from competitors
• Look at Google’s:
• Instant search
• Autocomplete
• Searches related
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

10. Keyword Research Tools
• Free Tools
• Google Keyword Planner
• Paid Tools
• Ahrefs, Semrush, Moz, etc.
• Sort by traffic
• Traffic gives you an idea of the monthly searches
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

11. Keyword Research Tools
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

12. Mobile Friendly
• 60%+ of traffic is mobile in 2024
• Websites need to look good on all devices
• Websites look different on all devices
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

13. What Is A Backlink?
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

14. Link Building Tips
• Quality over quantity
• Find niche related sites for inbound links
• Blogger outreach
• Find authoritative and trustworthy websites
• Ex) Wikipedia, Forbes, .edu, .gov,
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

15. Competitor Analysis
• Search Google for your keywords
• List your competitors out
• See who consistently shows up
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

16. Google Analytics
• Displays data about your website traffic
• Shows where your traffic comes from
• Lets you know your top pages
• Find out what country your visitors are from
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

17. Google Analytics
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

18. https://SEOoptimizers.com/gift