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#WDF18 エクスペリエンスを繋ぐために

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WDF vol.18 Webデザイン最前線で講演したスライドです。

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#WDF18 エクスペリエンスを繋ぐために

  1. 1. for Connected User Experience エクスペリエンスを繋ぐために by ultralinx WDF #18 2015.06.13
  2. 2. UX Designer Netyear Group Corporation HCD-Net OpenUM Projects Writer and Speakers Author of books “IA Thinking” Takashi Sakamoto @bookslope
  3. 3. GOOD USER INTERFACE UI
  4. 4. BAD EXPERIENCE UX
  5. 5. = Good UXGood UI
  6. 6. Service User
  7. 7. Touch Point
  8. 8. Journey
  9. 9. How it looks How it works
  10. 10. Information Architecture IA User Experience UX
  11. 11. Information Architecture IA サイト構造 ナビゲーション ラベル ワイヤーフレーム 12
  12. 12. User Experience UX ステージ 行動 場所 メディア 感情 カスタマージャーニーマップ
  13. 13. UX User Experience = Design Process Output
  14. 14. Customer Journey Map Wireframe ワイヤーフレームジャーニーマップ
  15. 15. Abstract Design Concrete Design 具体化概念
  16. 16. Service Design Product Design 製品デザインサービスデザイン
  17. 17. Macro Design Micro Design マイクロデザインマクロデザイン
  18. 18. 思想 考え方、理念 手法・ツール UX User Experience =
  19. 19. by ultralinx Design Thinking Process
  20. 20. TEST PROTOTYPE EMPATHIZE IDEATE DEFINE FLARE FOCUS
  21. 21. FOCUS FLARE 収束思考拡散思考 既知の情報から論理的に思考や推 論を進めていき、唯一の正解に正 しくそして早く到達する思考 既知の情報から様々に考えを拡散 させ (めぐらせ)、新たな物を生み 出していく思考
  22. 22. Design Customer Journey Map Tools CJM +
  23. 23. Experience fellow
  24. 24. Touchpoint Dashboard
  25. 25. Journey builder
  26. 26. = Complexity Expensive Non LifeCustomer Journey Mapping CJM
  27. 27. Research Plan 計画調査 想定するユーザー行動のプロセス に合わせて、サービスやシステム を計画する 既存のサービス・システムの利用 状況を、ユーザー行動プロセスを もとに可視化する
  28. 28. Ethnography Discussion ディスカッションエスノグラフィ 複数人でテ ーマを決めてディスカッ ションするため、一人の意見だ けに 偏らずさまざまな視点から対象を掘 り下げて議論す ることができる。 観察者が対象者の行動を定量的な 数字や数値情報以外の周辺情報、 対象物をとりまく 利用環境を自然 な状態で記録することができる
  29. 29. Can't do anything alone ;( 一人ではできない
  30. 30. ワークショップ ディスカッション 写真撮影 記録 デジタル編集 編集 データ送付 後続
  31. 31. デジタル編集 データ送付オンラインチャット ディスカッション シェア 記録 編集 後続
  32. 32. Merit Demerit デメリットメリット ほかのサービスと並行する場合が あり一元管理ができない。 機能過 多になると、利便性がかえって損 なわれ複雑性が増す。 いつでも過去データを参照できる ことで、他人と共有がしやすい。
 デジタル編集を経て、後続タスク にスムーズにデータ提供が可能。
  33. 33. Customer Journey Mapping? TEST PROTOTYPE EMPATHIZE IDEATE DEFINE
  34. 34. NG OK 良い例悪い例 ブレインストーミングでディスカッ ションし た結果、フォーカスすべ き課題を見つけ、その範囲のジャー ニーマップの作成を試みた。 マインドマップを描画するツール に、チャット やディスカッション などができる機能を追加して情報 の一元化を試みた。
  35. 35. ひとつの接点ではなく累積体験へ ひとつの接点だけを考えるのではなく、連続した接点をつないだ累積体験を考える。 そのために一連のユーザ ー行動をはじめから終わりまで俯瞰できるジャーニーマ ッ プモデルを活用することが求められる。
  36. 36. オンラインツールの活用と収束思考 ディスカッションやワークショップで培った知識やソリューションをオンラインツー ルをもって、第三者 (関係者以外) に共有する手段としくみが必要となる。
  37. 37. Just Simple Solution
  38. 38. SIMPLE COMPLEXITY TouchpointDashboard JourneyBuilder Experiencefellow QUANTITATIVEQUALITATIVE
  39. 39. uxrecipeapp.com
  40. 40. Ethnography Discussion ディスカッションエスノグラフィ 複数人でテ ーマを決めてディスカッ ションするため、一人の意見だ けに 偏らずさまざまな視点から対象を掘 り下げて議論す ることができる。 観察者が対象者の行動を定量的な 数字や数値情報以外の周辺情報、 対象物をとりまく 利用環境を自然 な状態で記録することができる
  41. 41. Past Future 未来過去 未来像をストーリーとして描くユーザー行動を把握をする
  42. 42. ひとつの接点ではなく累積体験へ オンラインツールの活用と収束思考 +
  43. 43. by ultralinx ありがとうございました Thank you WDF #18 2015.06.13

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