1. Celebrate MK 50 with your own cow
Cows parading MK
for your business
& for charity

2. A 50th birthday certainly
can’t go unnoticed without
some form of celebration
or commemoration and
that’s where Herd About
MK comes in!
Herd About MK is a project that enables
the very best businesses of Milton Keynes
to commemorate the 50 year anniversary,
as well as raising significant funds for
some amazing local charities.
Not only that, the project will engage
the people of Milton Keynes on so many
different levels. The project will bring
together businesses, schools, community
groups, creative artists and the media.
As you know, Milton Keynes is synonymous
with our beloved concrete cows; attracting
many visitors and bringing smiles to the locals.
Thanks to constant media attention, they
have become symbolically ‘Milton Keynes’;
and we are bringing 50 more of them to
MK to be enjoyed by everybody.
50 new and exclusive concrete cows are
set to become residents of Milton Keynes;
bringing the biggest arts and charity
project ever to the city.
Businesses like yours can purchase
a cow and brand, paint and decorate
it as you see fit.
The Herd About MK team will be on
hand to offer advice and guidance on how
to find local artists of schools or other local
companies to make your cow as vibrant and
dynamic as you wish. This is set to be one of
the biggest art projects that Milton Keynes
has seen; 50 life-sized cows, vibrantly
decorated at different points in MK. Will
you be able to spot them all?
All sponsors will receive over a year’s worth
of marketing and branding, not to mention
announcements on the one and only MKFM.
All 50 cows will be paraded around the
city throughout the year with a number
of showcases planned at different landmark
sites in Milton Keynes. Each event will be a
sight to remember, attracting the local public
and press. Imagine, all 50 cows, all different
colours, lots of different brands all together
in Milton Keynes. It’d be great to have
your brand there too.
We finish the 50th year with an exclusive
Gala Dinner in November 2017. This prestigious
event is for sponsors only and a table of 10
comes as part of the sponsorship package.
It’s an event not to be missed!
We sincerely hope you join us and be part of
this exciting 50th year celebration of our city.
& welcome to a very unique
project: Herd About MK!
In January 2017, Milton Keynes will turn 50 years old.
Who’d have thought that it would be as prosperous
and vibrant as it is? Milton Keynes is a true success
story and we, like you, are proud to call it home.
In case you were wondering,
Cows on Parade re-branded
to Herd About MK after being
approached by an American
company ‘claiming’ they own
the rights to ‘Cow Parade’.
Whilst we were sure we’d win the battle
to continue to use Cows on Parade, we
took the decision to protect charitable
money and re-brand as opposed to face
potentially high legal fees.
A shame that a commercial and profitable
American company felt threatened by
a small, not-for-profit Milton Keynes
based project, but that’s life and
we’ve moooooved on.
Herd About MK or Cows on Parade?
THE AVERAGE
COW CHEWS AT LEAST
50 TIMES PER MINUTE;
more than 40,000
jaw movements a day!
THERE ARE
1.895 MILLION
DAIRY COWS
IN THE UK
(And yet only
50 Herd About
MK cows!)
A MILKING COW
CAN EAT 100 POUNDS
OF FEED PER DAY,
unlike our cows, who in
comparison are relatively
low maintenance
COWS HAVE
ALMOST TOTAL
360 DEGREE
PANORAMIC
VISION

3. 150cm
140cm 120cm
196cm
140cm
90cm
66cm
Recognising the value
this project brings to
Milton Keynes for both
businesses and charities
alike, they are encouraging
your involvement.
During 2017, the people of Milton
Keynes will be celebrating the 50th
birthday in a number of ways and will
therefore be very receptive to events
commemorating MK 50. Herd About MK
is a great way to bring art to the city,
whilst promoting your brand and raising
thousands of pound for local charities.
• Be part of the biggest art and
community project to hit MK
• Raise your brand awareness in
a unique and different way
throughout 2017 and beyond
• Significant pre and post
event(s) exposure
• Benefit from promotional awareness
throughout Milton Keynes by our
media partners MKFM, The MK Citizen,
Business MK, Cygnus Associates,
and i-print MK
• Enjoy extensive social media
interaction and promotion
• Increase footfall and visitors to
your store, website and business
• Multiple PR opportunities
associated with the project
• Engage your staff to work on the
project; having input into the
decoration of the cow
• Work with local schools, colleges or
artists to brand and decorate your cow
• Engage with the people of Milton Keynes
and receive exposure to key business
opportunities with co-sponsors
• Your cow paraded at key sites
throughout 2017 with all
logistics included
• Benefits from community activities
such as a ‘cow treasure hunt’
• Achieve CSR targets by raising
funds for local charities
• Raise money for and awareness
of our great local charities
• Table for 10 at the all-inclusive
Sponsors Gala Dinner in
November 2017
4th
Parade
November
2017, Gala
Dinner
Milton Keynes is 50
and the people of
Milton Keynes will
surely be celebrating
Milton Keynes Council are planning a
variety of events to mark this birthday
and have included Herd About MK as
a main event in their celebrations.
Herd About MK – an overview… Charity MK Cows, why get involved?
Decorate your life-sized cow yourself, with your staff, or bring in a local artist to do so.
Why not invite your employees’ children to submit their ideas? Or even put a request
out on social media for designs, gaining further promotion for your brand.
Register your
interest from
September
2016 onwards
1st
Parade
March 2017
1
2nd
Parade
July/August 2017
5
2 6
Cows arrive
early 2017
3rd
Parade
September 2017
Decorate the cows
February 2017
3
7
4
8
Project awareness &
promotion with MKFM
& The MK Citizen
from September
2016 through to
December 2017
Limited edition, life-sized concrete cow dimensions
COWS HAVE
AN AMAZING
SENSE OF SMELL
being able to smell
something up to
6 miles away!
COWS FORM
CLOSE FRIENDSHIPS,
SPENDING TIME WITH
2-5 INDIVIDUALS.
They also hold
grudges for years!

4. MK Community
Foundation
The MK Community
Foundation help
transform lives and
strengthen communities
across Milton Keynes.
They support local projects who are
working to make a real difference to
vulnerable, isolated and disadvantaged
people in MK as well as specialising
in awarding grants to smaller, lesser
known charities and groups alongside,
supporting well known charities
such as MK YMCA and Ride High.
In 2015-16 the MK Community
Foundation provided over £1.8 million
in support to local charities and groups
who help people in poverty, with disabilities,
young children, the elderly, arts, sports and
many more causes. In short, they make Milton
Keynes a better place to live and work!
www.mkcommunityfoundation.co.uk
Willen Hospice
Willen Hospice is an
independent charity offering
specialist care to individuals
with life limiting illnesses.
Our dedicated team of doctors, nurses,
social care professionals and other health
care staff provide round the clock care to our
patients and ongoing support for their families.
Willen Hospice offers an inpatient unit for
patients to stay at the Hospice, a dedicated
community team of Clinical Nurse Specialists
and Hospice at Home staff, a Patient & Family
Services team offering bereavement support
and a drop-in Wellbeing Centre giving those
not staying at the Hospice access to our
services. Their care looks to give individuals
comfort, help them find confidence, ease their
pain and reduce their anxiety. Their vision is
to always be there to care but to do that,
they rely on generosity and dedication of
the local community. To continue to offer the
care that they do, Willen Hospice need to
raise £3.6 million every year – that works
out at around £7 every single minute
from 1st January to 31st December.
www.willen-hospice.org.uk
MK Dons SET
The MK Dons Sport and
Education Trust (SET) is
an independent charity
that improves the lives
and experiences of its
local community.
The SET delivers life-changing
programmes in Milton Keynes and
the surrounding area and focuses
on education, social inclusion, health
and wellbeing, girls and women’s
football, football development and
community development.
The SET is a dynamic and
progressive organisation that is
committed to promoting a healthy
and active lifestyle in MK and beyond.
www.mkdonsset.com
• A professionally sculpted life-sized,
limited-edition concrete cow; fully delivered
on a plinth to a location of their choice
• A blank canvas on which to decorate
their cow
• Excellent branding and promotional
opportunities associated with the project
• Inclusion of their logo and company
details on the Herd About MK website
• Announcement and promotion of
their involvement to key MK press
throughout the year
• Promotion on the Herd About MK
social media channels with links
wherever possible. In addition, they
will receive promotion on our charities
and media partners social media channels
• Table of 10 to the all-inclusive Sponsors
Celebratory Gala Dinner in November 2017
• Extensive social media promotion via
our media partners and our charities
• Their cow paraded at four key sites
throughout 2017 with all logistics included
• An opportunity to promote their
corporate creativity and engage
staff and people of Milton Keynes
• Benefit from community activities
such as a ‘cow treasure hunt’, where
high-value prizes are on offer for
those spotting the most cows
• The opportunity to merchandise
their cow for additional promotion
• Raising funds for local charities
Herd About MK Sponsorship Fee
£7,000+ VAT. Limited to 50 cows.
Similar events in the UK have been a tremendous success!
Businesses have seen an upturn on their social media
interaction, retailers have seen an increase in footfall
and dwell time, as well as an increase in visitors
throughout the county as a whole.
All sponsors shall receive...
• Shopping malls have seen an increase
in 20% of visitors year-on-year when
the event was on
• Dwell time doubled when shoppers
and visitors looked for the statues
• 91% of people visited parts of the
county they would never normally go
• 43% of visitors believed the event
created a stronger sense of community
• A restaurant reported an
increase in sales of 16%
during the showcase
• 53% of visitors to a similar event
in Norwich visited specific trail
venues because of the event
• 56% of people had a more
favourable attitude to business
because of the involvement
I cannot think of a better
way to spend a proportion
of my marketing budget.
Herd About MK provides me with over a years
worth of advertising and engagement for far
less than I spend elsewhere. Also, being part
of the 50th celebrations is invaluable.
David Wick, MD Mirror Outlet
Our
Sponsors

5. Simeon Jackson
sj@herdaboutmk.co.uk
07530 309806
Rob Broekhuizen
rb@herdaboutmk.co.uk
07725 418475
admin@herdaboutmk.co.uk
01908 326789
www.herdaboutmk.co.uk
For more information and to
reserve your cow, please contact: