3. W H AT I S S U P E R C I T Y 5 0 ?
Super City 50 Urban EDM Festival is getting the Super Bowl 50 weekend started by
packing the O.co Coliseum in Oakland, Calif., with plenty of music. The 18+ event
takes place Feb. 6, the day before the Super Bowl, which is being held in nearby Santa
Clara at Levi’s Stadium.
Super City 50 brings together major
cultural platforms that span ethnic and
economic boundaries while using music
from multiple genres to bring them all
together in perfect harmony. What more
could you ask for?
4. E A S T B AY TA R G E T M A R K E T
The Household Income and Race distributions appear
favorable for live events that include Pop/R&B/Rock music
and related activities.
There are 1.6 million people in our target market between the
ages of 25 - 64.
The top three groups (25-34; 35-44; 45-54)
each represent 14% of the total and account for
69% or 1.1 million people of our target market.
Our sweet spot of ages 25-44 total 750,000 people
or 46% of the total.
Selling 20,000 tickets represents ~ 3% of our target
market sweet spot and 1.2% of people age 25-64.
Cities include but are not limited to:
Alameda, Albany, Berkeley, Blackhawk, Concord, Danville, Emeryville, Hayward,
Livermore, Mountain View, Oakland, Walnut Creek
Other
15-24K
25-34K
35-49K
50-74K
75-99K
100-149K
150-199K
$200K+
Household Income
5. 190 Million Branded
Billboard Impressions
Make Yours The Brand That Counts!
Highway Bilboard Available Size: Time Weekly Impressions
San Francisco - Bay Bridge 8 20'x 60' 8 Seconds 6,185,608
SFO - Hwy 101 (N & S) 8 20'x 60' 8 Seconds 11,200,000
Oakland Coliseum - NW 8 20'x 60' 8 Seconds 4,673,744
Oakland Coliseum - S 8 20'x 60' 8 Seconds 3,943,392
Milpitas - Great Mall Pkwy - N 8 14'x 48' 8 Seconds 3,474,192
Milpitas - Great Mall Pkwy - S 8 14'x 48' 8 Seconds 4,496,016
5 Week Campaign 8 33,972,952
7. Sponsors Receive Targeted Market Exposure
Sponsors will receive weekly exposure to our
nation-wide database of more than 50,000,000
patrons, consisting of a primarily over 21 age-
group. With the 6-week pre-event campaign and
8-week post-event campaign our core sponsors
can potentially have in excess of 150 million
impressions sent to a targeted audience that is
the core of each demographic’s middle class and
social elite.
Our Viral Campaign will drive traffic to our landing
page at MPICevents.com where key Sponsors will
have prime product placement and product
descriptions. Our Primary sponsors will even have
the option to commission flash banner ads and
commercials.
Database Instagram Twitter You Tube Facebook
World Town 75,000 150,000 500,000 5,000
Celebrity Guests 25,000,000 10,000,000 5,000,000 100,000
Web-Promoters 500,000 1,250,000 800,000 100,000
Publicists 750,000 1,000,000
Media Coverage 2,000,000 8,750,000 2,500,000 1,500,000
59,980,000 28,325,000 21,150,000 8,800,000 1,705,000
8. On-Site Sponsorship Opportunities:
Direct Email Blasts to database of 540,000 qualified email addresses
Multiple exterior locations for on site displays
In-Coliseum concourse displays
In-Coliseum LED JumboTrons
Social Media Support
Branded Parking Lots
9. Sponsored VIP Sections
WEST SIDE CLUB
EAST SIDE CLUB – OFFICIAL AFTER PARTY LOCATION
PLATINUM SUITE – LOCATED RIGHT OUTSIDE THE WEST SIDE CLUB
LODGE AND CLUB SUITES – ABOUT 30 ON THE WEST SIDE
LODGE, PLAZA, AND CLUB SUITES – ABOUT 90 ON THE EAST SIDE
10. PRE-EVENT:
PREMIUM LOGO INCLUSION IN ALL PRINT AND DIGITAL MARKETING MATERIALS
INCLUDING COMCAST SPOTLIGHT CAMPAIGN
2 PREMIUM HIGHWAY BILLBOARD SLOTS ON 6 BILLBOARDS
A PERSONALIZED VIRAL VIDEO PIECE TO ANCHOR SPECIALLY DESIGNED
PROMOTIONAL CAMPAIGN VIA SOCIAL MEDIA AND E-MAIL BLASTS
ON-SITE:
PREMIUM PLACEMENT OF SIGNAGE/BANNERS THROUGHOUT VENUE
HIGH-TRAFFIC PLACEMENT FOR GIFTING/PRODUCT DEMOS/ACTIVATIONS
TOP-BILLING IN ALL ANNOUNCEMENT AND MEDIA DURING EACH SEGMENT OF
EACH DAY’S EVENTS AS WELL AS SOCIAL MEDIA MENTIONS
POST-EVENT:
INDIVIDUALIZED WRAP-UP MEDIA REPORT
PREMIUM PLACEMENT IN PHOTO/VIDEO RECAP PACKAGE AND TOP-BILLING IN
POST-EVENT E-MAIL BLAST, CELEBRITY TWEETS & POSTS
VIP EXPERIENCE FOR SPONSOR EXECUTIVES/GUESTS:
FULL VIP LOUNGE ACCESS FOR CLIENT HOSPITALITY
ACCESS TO HIGH-PROFILE GUESTS, TALENT, ARTISTS AND CELEBRITIES
ADDITIONAL PRINT AND DIGITAL MEDIA PROMOTION:
LIVE STREAM/PPV OPPORTUNITY TO CAPTURE PERFORMANCE CONTENT FOR
USE ON DESIGNATED CONTENT SITE AND PARTNER SITES.
SPONSOR ON-STAGE LOGO PLACEMENT WILL BE DISPLAYED ON VIDEO
CONTENT AND PROMOTED THROUGH OUR CONTENT MANAGEMENT
PARTNERS TO BE VIEWED BY MILLIONS
TITLE
SPONSORSHIP
$500,000
11. C O N TA C T I N F O R M AT I O N
PLEASE CONTACT GLORIA GOVAN FOR MORE INFORMATION:
Phone:
(510) 421-6365
E-mail:
Gloriagvn@gmail.com
FOR PR & MARKETING PURPOSES TITLE AND PRESENTING SPONSORS
MUST BE REGISTERED ASAP.
ALL PRODUCT & SERVICE DONATIONS MUST BE REGISTERED OR
DELIVERED TO EAST BAY EVENTS NO LATER THAN FEBRUARY 1, 2016.
