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Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive
- 3. Beat Bullying -The Big March
- 4. Campaign info Co operation with Beatbullying organization. Beatbullying works with children and young people across the UK to stop bullying Big march, a virtual march on Stardoll.com on the 1st of March 2012 Dates: Nov 15 2011– Mar 2 2012
- 5. Campaign Summary – CAMPAIGN PAGE Contest/campaign page under the contest and events tab Link to BeatBullying – the big March website where the users could register to the big March. Competition: Write ideas in your starblog on how to stop Bullying Register to the big March and receive three Beat Bullying gifts The big March took place on the campaign page on March 1st Links http://www.beatbullying.org/bigmarch/
- 6. Campaign Summary – contests Global contest: Write us your ideas on how to stop bullying and win Stardollars – 45 915 participants Local contests: Sweden: Stop internet bullying quiz – 2 601 Participants ”If you get bullied, you should try stick up for yourself, say to the bully, "look , hey, i dont know what your problem is, if I've done anything to upset you, I'm sorry, But bullying me, is not the way to go , Talk to me nicely, PLEASE treat me the way you would like to be treated "” “I think to stop bullying just stand up for yourself and get your friends to as well because your friends are just as important to you as not being bullied ♥♥♥ “ “we have to stop the bullying and I detest bullying I don't now why people do it .It's terrible .Come on every one stop the bullying!”
- 7. Statistics campaign page Stardoll.com Beat Bullying campaign: Nov 15– Mar 2 Clicks on Beat Bullying 156 558 link Items giveway/Registrations to 197 229 the Big march
- 8. Statistics - Ads on spotlight page Puff Facebook Puff Impressions 1 101 199 141 469 Clicks 77 213 6 083 CTR 7,01% 4,30 %