Serious Case Studies


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Case Studies from SEROUS Ideas that show the value we provide our clients to the bottom line. (Return on Marketing Investment) Each case study looks at a different marketing discipline to give you a cross section of how our integrated agency works and delivers to its client base.

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Serious Case Studies

  1. 1. A SERIOUS IdEAS pRESEntAtIOn © Serious Marketing Communications Ltd.
  2. 2. WHO ARE SERIOUS? Full service creative agency offering in-house strategy, design, digital and direct response. Innovative. Hardworking. Highly effective. And really nice... Interactive Media Award winner for outstanding achievement. © Serious Marketing Communications Ltd.
  3. 3. WHAt WE dO Design Promotions Advertising PR Brand Planning Digital Marketing Employee Marketing Web Design Corporate Script Writing Creative Direct Marketing Film Production Data Planning © Serious Marketing Communications Ltd.
  4. 4. OUR CURREnt CLIEntS © Serious Marketing Communications Ltd.
  5. 5. 10 And A HALF REASOnS TO CHOOSE SERIOUS OVER ABSOLUTELY ANYONE ELSE 1 We make you money. Last year, our clients’ 6 We’ve saved some clients over Return on Investment amounted to a whopping £80,000 in VAT alone this year. £2,000,000 by using us and us alone. Almost 7 All of our marketing campaigns have been enough to buy a bungalow in Weybridge! delivered on time and to budget. 2 We never ever wear bow ties. 8 We grow moustaches in November (except at awards ceremonies) to raise money for charity. 3 Our rate card is at least 10% cheaper 9 All of our product launches have been successful. than the industry standard. So you get brilliant work at a super-terrific price. 10 We deliver phenomenal results: £1.5 million 4 Great relationships with suppliers means we get in additional sales for one client. 268% uplift in response for another. The list goes on. really good prices. Do we keep them to ourselves? Absolutely not. We pass them on to you. Canny 10½ We wanted to get a company pet – preferably buying saved clients over £250,000 in 2008. a budgie but our landlord wouldn’t let us. 5 Genuinely, we work our socks off for you. References and testimonials available © Serious Marketing Communications Ltd.
  6. 6. FALLInG In LOVE WItH © Serious Marketing Communications Ltd.
  7. 7. tHE CHALLEnGE UK retail promotion. £15 for 500 anytime, any network minutes for life throughout Valentines week. © Serious Marketing Communications Ltd.
  8. 8. tHE StRAtEGY Incentivise shoppers with a leaflet, a courtesy red tulip and street promotions across 300 stores nationwide. © Serious Marketing Communications Ltd.
  9. 9. 3 - VALEntInES pROmOtIOn © Serious Marketing Communications Ltd.
  10. 10. RESULtS Blooming marvellous A 60% uplift and £1.5 million increase in sales. Inspired that loving feeling amongst store staff. © Serious Marketing Communications Ltd.
  11. 11. EmpLOYmEnt EnGAGEmEnt GETTING EVERYONE TO WORK BETTER TOGETHER © Serious Marketing Communications Ltd.
  12. 12. tHE CHALLEnGE GE Capital Solutions - Create a tool box to reward leaders and inspire new ones. Listen. Act. Resolve and Share. Better Together. LARS © Serious Marketing Communications Ltd.
  13. 13. tHE CREAtIVE Global integrated toolbox to all internal managers championing LARS. © Serious Marketing Communications Ltd.
  14. 14. tHE CREAtIVE Launch of internal microsite. Targeted banner advertising. © Serious Marketing Communications Ltd.
  15. 15. A HEALtHY AppEARAnCE © Serious Marketing Communications Ltd.
  16. 16. tHE CHALLEnGE BMI Healthcare challenged us to stimulate a healthy attendance for the Hampshire Clinic Health Fair. © Serious Marketing Communications Ltd.
  17. 17. tHE StRAtEGY To target an ABC1 demographic through a variety of touchpoints and clever messaging. © Serious Marketing Communications Ltd.
  18. 18. tHE CREAtIVE - LEAFLEtS And pRESS AdVERtISInG And healthier too – at the on 27th September BMI Hampshire Health Fair. body make every happy. Discover all kinds of ways for you and your family to get fitter, healthier and happier at the BMI Health Fair. Morning TV’s Doctor Hilary Jones will be opening the fair at 10am. You could also meet Satellite TV’s ‘Fat Doctor’, Mr Shaw Somers and get some advice from our team of experts on everything from: • Spine care, physio & sports injuries • Healthy eating & weight loss • Women’s health issues And healthier too at the Receive a FREE blood pressure check and FREE BMI Hampshire Health Fair. body mass index calculation. Enjoy fitness Terms & Conditions of Promotion 1. This competition is only valid for visitors to the BMI Hampshire Health Fair on 27 September demonstrations and you could even win a Well 2008. No purchase is necessary. 2. No entries will be accepted after 4pm on 27 September Woman/Man Health Screening worth £264, or a The Hampshire Court Hotel: Centre 2008. 3. The draw of correct entries will take place on the day of the Health Fair at 4:30pm Wii Console and Wii Fit worth £260. and the first name drawn will win the first prize. 4. First Prize will be a Nintendo Wii Console and Drive, Gt. Binfields Road, Chineham, Wii Fit Game and Second Prize will be a Well Woman or Well Man Health Screening. 5. This Basingstoke, Hampshire, RG24 8FY promotion is limited to one entry per person and all marked sections on the entry form should Saturday 27th September at the Hampshire be completed. 6. The winner will be informed at the time of the draw or alternatively by Court Hotel, Basingstoke from 10am – 5pm. 10am – 5pm telephone or in writing within 7 days of the draw. 7. Prizes will be handed to the winner at the time of the draw or alternatively dispatched by recorded delivery to the address given on the For more information, call 01256 377735 or entry form within 28 days. 8. The prizes are not transferable and no cash or credit alternative For more information, call 01256 377735 or is available. 9. The Health Screen prize is only redeemable at BMI The Hampshire Clinic, visit Basingstoke, Hampshire and must be used by 31 March 2009. 10. The promoter’s decision visit is final and no correspondence will be entered into. No entry forms will be returned. 11. The promoter’s details are General Healthcare Group, 4 Thameside Centre, Kew Bridge Road, Brentford, Middlesex TW8 0HF (“GHG”). 12. No person who is under 18, or who is an employee of GHG, or who is in the immediate family of any such employee, or who is otherwise directly connected with the promotion, is eligible to enter the draw. 13. By entering the free prize draw, entrants will be deemed to have read and accepted these terms and conditions. 14. Details of the winners’ name and town of residence will be available upon written request to GHG. 15. GHG accept no responsibility for injury or harm resulting from the use of the Nintendo Wii Fit Game. 16. GHG does not endorse the contents of the Wii Fit Game. 01256 357 111 BMI The Hampshire Clinic, Basing Road, Old Basing, Basingstoke, RG24 7AL On 27th September, make every body Get FREE sports injury happy. advice at the BMI And healthier too – at the Hampshire Health Fair. BMI Hampshire Health Fair. To be at your peak performance, you need to be Discover all kinds of ways for you and your healthy inside and out. At the BMI Hampshire Health family to get fitter, healthier and happier at Fair, you can find out if you are – absolutely free. or the BMI Health Fair. Morning TV’s Doctor Hilary Jones will be opening Morning TV’s Doctor Hilary Jones will be the fair at 10am. You could also meet Satellite TV’s opening the fair at 10am. You could also meet Whether your body’s a temple ‘Fat Doctor’, Mr Shaw Somers. Satellite TV’s The Fat Doctor, Mr Shaw Somers and get some advice from our team of experts Our experts will be on-hand to advise on everything on everything from: from nutrition to physiotherapy. They’ll also tell you you just need the building blocks. • Spine care, physio & sports injuries how we lead the way with patient-focused services • Healthy eating & weight loss in state-of-the-art facilities. • Women’s health issues So come along and receive a FREE blood pressure Receive a FREE blood pressure check and FREE check or a FREE body mass index calculation. Plus, body mass index calculation. Enjoy fitness you could win a Well Woman/Man Health Screening demonstrations and you could even win a Well worth £264, or a Wii Console & Wii Fit worth £260. Woman/Man Health Screening worth £264, or a Wii Console and Wii Fit worth £260. Saturday 27th September at the Hampshire Court Hotel, Basingstoke from 10am – 5pm. Saturday 27th September at the Hampshire Court Hotel, Basingstoke from 10am – 5pm. For more information, call 01256 377735 or visit For more information, call 01256 377735 or visit © Serious Marketing Communications Ltd.
  19. 19. tHE CREAtIVE - WEb LAndInG pAGE © Serious Marketing Communications Ltd.
  20. 20. tHE RESULtS A fresh approach to local marketing, compliant with new brand guidelines and putting BMI in the pink! © Serious Marketing Communications Ltd.
  21. 21. dOInG OUR HOmEWORK © Serious Marketing Communications Ltd.
  22. 22. tHE CHALLEnGE How to continue talking to past participants of Executive Education programmes and unlock future opportunities for them and London Business School. © Serious Marketing Communications Ltd.
  23. 23. tHE StRAtEGY The ‘Whisper Campaign’ participants received a DM piece, followed up by an email, directing them to a micro-site, where they can download the contact details of their fellow participants and grow a global network of contacts. © Serious Marketing Communications Ltd.
  24. 24. tHE CREAtIVE Monthly targeted direct mail pack - Stay Connected © Serious Marketing Communications Ltd.
  25. 25. tHE RESULtS An excellent result. The targeted email had a 42% open rate. 91% of these participants downloaded the material. These results are 80% higher than those benchmarked by the IPA. © Serious Marketing Communications Ltd.
  26. 26. FInAnCIAL RObUStnESS And StAbILItY Rate card 10% less than comparative industry standard. IPA (Institute of Practitioners in Advertising), DMA (Direct Marketing Association) and Chamber of Commerce members. Fully independent. No gearing ratio, borrowings, overdraft or loans. Highest quartile on bank reference for 2007-08 (based on credit rating). © Serious Marketing Communications Ltd.
  27. 27. LOndOn 3 mObILE We don’t need to bUSInESS SCHOOL blow our own trumpet. “We have found SERIOUS Ideas a real gem of an agency to work “Thanks for the tight turn around Our clients do with and are the first agency in 8 and still delivering great work. years to be retained and added it for us. Impressive and it stands you out to our agency portfolio. Their from the rest.” ideas, talent and experience in retail and promotions have helped us increase our sales figures over and above our own targets. My best advice to anyone wanting to work with them is to try them out - you should get a very refreshing and rewarding experience working with them.” © Serious Marketing Communications Ltd.
  28. 28. VERtEX FORStERS CEntRE FOR mAnAGEmEnt SERIOUS ideas were one of 4 “SERIOUS did a brilliant job on dEVELOpmEnt agencies we approached for a our graduate recruitment project. big re-brand project. They came They invested time and energy “An efficient and speedy response out as a clear runner, going to understand our needs, were to a demanding brief. SERIOUS beyond the call of duty to ensure creative and very responsive. The Ideas delivered an insightful, everything was finished to a high brochure stood out from the crowd brand-literate solution to a standard and within budget and and is helping us to attract a good complex problem”. on time. SERIOUS work in an number of high-calibre applicants”. integrated way with our team to ensure the best end results and are also a fun (but ‘SERIOUS’) company to work with!”. © Serious Marketing Communications Ltd.
  29. 29. tHAnK YOU FROm tHE IdEAS pEOpLE Chris Scott Scott Williams Chris Norton Managing Director Creative Director +44 (0)7866 733 842 +44 (0)7812 166 538 © Serious Marketing Communications Ltd.