The Sky’s the Limit! How to Build a Rockin’ Major Gifts Program from Scratch
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Kathie Kramer Ryan will outline seven steps to starting (or improving!) a successful major gifts program. You’ll learn how to plan and prepare, what to say during a solicitation visit, and how to follow up to maximize donor cultivation and stewardship.
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The Sky’s the Limit! How to Build a Rockin’ Major Gifts Program from Scratch
- 1. The Sky’s the Limit! How to Build a Rockin’ Major Gifts Program from Scratch ArroyoFundraising.com August 7, 2014 Hosted by Bloomerang
- 2. Kathie Kramer Ryan, M.S. ArroyoFundraising.com ArroyoFundraising.com @KathieKRyan Facebook.com/ArroyoFundraising
- 3. About You New to major gifts? Nonprofit sector? ArroyoFundraising.com
- 4. Why The Sky’s The Limit? ArroyoFundraising.com
- 6. *Including family foundations; Giving USA 87% of philanthropic dollars in U.S. donated by individuals* ArroyoFundraising.com Major Gifts: 80% of funding from 20% of donors
- 7. ArroyoFundraising.com 1 Assess 2 Plan 3 Prospect 4 Cul4vate 5 Prepare 6 Ask 7 Thank
- 8. What is a major gift? ArroyoFundraising.com
- 9. Source: StrongerOrganiza4ons.com ArroyoFundraising.com Total Fundraising Income Annual Cumulative Giving Per Donor Minor Gifts Mid-Level Gifts Major Gifts Under $1 Million $1 - $499 $500 - $4,999 $5,000 and up $1 Million to $10 Million $1 - $9,999 $10,000 - $24,999 $25,000 and up Over $10 Million $1 - $14,000 $15,000 - $99,999 $100,000 and up
- 10. Your Donor Database Major gift for your organization ArroyoFundraising.com
- 11. STEP 1: Assess Where You Are ArroyoFundraising.com
- 12. What makes a good Case for Support? ArroyoFundraising.com
- 14. Donor Tracking System Rolodex image credit: http://bit.ly/zWxn4Q ArroyoFundraising.com
- 16. The Right People ArroyoFundraising.com
- 18. STEP 2 Make a Plan ArroyoFundraising.com
- 19. Gift chart to raise $200,000 ArroyoFundraising.com
- 20. ArroyoFundraising.com Image credit: clker.com Database Reports Highest Donors Most Loyal Donors STEP 3 Your Major Gift Prospect List
- 21. Qualify Prospects ArroyoFundraising.com Interest (Affinity) Ability (Capacity) Linkage (Closeness)
- 22. ArroyoFundraising.com 1 Assess 2 Plan 3 Prospect 4 Cul4vate 5 Prepare 6 Ask 7 Thank
- 23. STEP 4 Cultivate Your Prospects ArroyoFundraising.com
- 24. Sample Cultivation Plan ArroyoFundraising.com
- 25. STEP 5: Prepare for the Ask 1. Reason for meeting 2. Who/what 3. Donor Qs 4. Ask amount ArroyoFundraising.com How Much? What? Who?How Many?
- 26. STEP 6 Ask for a Gift Photo credit: mchenry.com.au ArroyoFundraising.com
- 27. The Ask Conversation 1. Small talk/warm up 2. Thank 3. Opportunity 4. Involve your prospect 5. ASK 6. Be quiet! 7. NegoHate, answer Qs, close ArroyoFundraising.com
- 28. Image credit: bethlehem-‐church.org STEP 7 Thank and Steward ArroyoFundraising.com
- 29. ArroyoFundraising.com 1 Assess 2 Plan 3 Prospect 4 Cul4vate 5 Prepare 6 Ask 7 Thank
- 30. My gift to you: A step-by-step guide, “Conquer Your Fear of Asking for Money” ArroyoFundraising.com/giK ArroyoFundraising.com