Philanthropy > Fundraising

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Overview of Canadian Philanthropy and Fundraising. Please cite the author if you use this material.

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  • When Canadian cancer society began funding research in 1940s, cancer had an overall 25% survival rate. Today it’s 64% (some cancers vary)
  • Philanthropy is vision. Fundraising is technique
  • FR technique - Service clubs – Prince Hall Masons gift to Seed of Knowledge youth learning centre
  • FR technique Direct response red cross japan text
  • FR technique - Direct mail still the most popular way to give
  • FR technique Unitedway – pizza Wednesday – 2009 raised $1.3 Million
  • FR technique – major gifts Raymond Chang – AFP Outstanding Philanthropist 2010 “At the end of the day life has been good to me, Canada has been good to me. And there are lots of people who can do with a hand up.”
  • FR technique - Causemarket/corporate – business for the arts – bullas travel and Drayton entertainment
  • FR technique - Walk a thons – FR is the technique, cure cancer is the philanthropic vision “we’ve all shed a tear” “people want to do something to help out”
  • SSB 1960
  • The pay is better than you think
  • $182 Million $ in assets in 2011 Annual report – has8100 wetlands conservation projects since 1938. secured 6.1 Million acres of wetlands – about 5% of Canada’s water supply Philanthropy is greater than fundraising.
  • FR is a technique – here are the professional associations by interest area
  • WoodGreen’s homeward Bound program – Costs $37,500/family/year. 4 year program. 76 women moving from Ontario Works to independence. Philanthropy is greater than fundraising.
  • AGO capital campaign - $276 million capital campaign, Thomson art collection donation, Frank Gehry building – Transformation AGO Philanthropy is greater than fundraising
  • Philanthropy > Fundraising

    1. 1. Philanthropy > fundraising<br />Ann Rosenfield, MBA, CFRE<br />
    2. 2. Philanthropy > Fundraising<br />
    3. 3. People give to people<br />How Fundraising works<br />
    4. 4. People give to People<br />
    5. 5. People Give to People<br />
    6. 6. People Give to People<br />
    7. 7. People give to people<br />
    8. 8. People give to people<br />
    9. 9. People give to people<br />
    10. 10. Philanthropy > fundraising<br />
    11. 11. Professionally speaking<br />Why not become a fundraiser?<br />
    12. 12. Why not become a fundraiser?<br />“People want to give to something like this so it’s not hard to fundraise for.”<br />
    13. 13. Philanthropy > Fundraising<br />
    14. 14. Why not become a fundraiser?<br />$79,554<br />
    15. 15. Philanthropy > Fundraising<br />
    16. 16. Learn more<br />How to<br />
    17. 17. Professional associations<br />General<br />http://www.afptoronto.org/<br />Arts<br />http://www.genovesevanderhoof.com/index.htm#aboutus<br />Healthcare/Hospitals<br />http://www.ahp.org/Community/Canada/Pages/default.aspx<br />Education<br />http://www.case.org/<br />http://www.ccaecanada.org/<br />Complex gifts, financial planning<br />http://www.cagp-acpdp.org/en/default.aspx<br />
    18. 18. Philanthropy > Fundraising<br />
    19. 19. Thank you<br />@gratiacaritas<br />
    20. 20. Philanthropy > fundraising<br />

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