Text giving is a highly engaging tool your nonprofit can use to engage donors, raise money, and raise awareness about your cause. You can use this versatile tool for all your fundraising needs, including year-round campaigns, giving days, and events. But how does it work? Give your donors a quick and easy way to give to your nonprofit! Come learn how to use text giving and the power of Qgiv’s text giving tools.

1. Qgiv Text Giving
+ Bloomerang

2. Donation forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Justin Cook
Product Marketing Manager
Who’s Talking Today?
+ With Qgiv for two and a half years
+ Digital marketing and optimizing the user
journey are my areas of expertise
+ I enjoy volunteering at different nonprofits
+ I have 5 animals: 3 dogs and 2 cats

3. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
What We’ll Cover Today
+Why and how to use text giving
+Use case and examples
+Overview of Qgiv’s text giving tools
+Bloomerang Integration
+Pricing and support
+Q&A

4. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Poll: Who has used text giving in the past?
Pro tip #1
Use tracking codes to
monitor performance.
Pro tip #2
Ask donors what they
want to hear
Pro tip #3
Tailor
communication to
your audience

5. Why is text giving
important right now?

6. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Texts Engage Donors
average text
donation amount on
Qgiv platform
of text messages are
read within the first 5
minutes
of Americans own a
smart phone, and they
look at them around
80 times a day
$102.65
98%
Source: Qgiv
91%

7. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Who Prefers to Give by Text?
Baby Boomers
Gen X (34%)
Millennials (30%)
Gen Z (30%)
of donors prefer to
give by text
7%
Source: Qgiv, Generational Giving Report
10%

8. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Text Giving is Versatile
+ Year-round fundraising
+ Year-end and giving days
+ Events such as galas and races
+ Peer-to-peer events
+ Silent auctions
+ And more

9. Text Giving Best Practices

10. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Use Simple Keywords
• LRCGala
• LkldFood
• Eagle19
• LKLDSPCA
• FeedFL
Ye
s
• FeedAllTheKidsinLakeland201
9
• Lkldfdptry
• CE2k191stGrade
• LKLDNOKLSHLTR
• LakelandFood
No

11. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Test Your Keywords
Want to know if your keyword will work? Test it!
+ Test it on your device
+ Ask others to test it on their phones
Is it too hard? Does autocorrect mess it up? Does
anyone keep forgetting?

12. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Promote your keywords
You could have the simplest keyword of all time,
but people will still want to see it written down!
Make sure your donors can see your keyword and
the number in case they need them.
Include your keyword and number:
+ Run appeals and show screen during virtual
events
+ In emails
+ On social
+ On a direct mail appeal
+ Everywhere

13. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Use It Wisely
Text communication is effective
because it’s highly personal.
This also makes it extremely easy to
over-use. Occasional texts are
powerful. Constant texts are intrusive!
Yes
No

14. How Other Organizations
Have Used Text Giving

15. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Fresno Mission
Fresno Mission integrated text giving into their
Giving Tuesday campaign in 2020!
+ Simple keyword: FRESNO
+ Included it in many of their appeals including
this social post
+ Had a large emphasis on recurring donations

16. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
JA of Northern California
Junior Achievement of Northern California used
text giving during their virtual gala and exceed
their $300k goal!
+ Ran multiple appeals throughout livestream
+ Showed fundraising thermometer
+ Had a scrolling banner at the bottom of their
livestream with names of donors

17. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Pilgrim Pines
Pilgrim Pines hosted a phonathon using text
giving.
+ Used text giving in their Facebook promotions,
like this image here.
+ Posted video testimonials from employees,
volunteers, and camp go-ers on social media
with links to their event page and text keyword

18. Qgiv’s Text Giving System

19. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Qgiv’s text giving platform
Mobile Suite includes:
+ Text-to-Donate: form-based mobile fundraising
method. Donors initiate a gift via text before
visiting a mobile form to complete their
donation.

20. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Mobile Suite Package
+ Text-to-Donate: form-based mobile fundraising
method. Donors initiate a gift via text before visiting a
mobile form to complete their donation.
+ Custom keywords
+ Outbound messaging
+ Subscriptions
+ Pledges
+ Reminder messages
+ FundHub Live

21. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Le'ts See it in Action
Don’t just take our word for it, let’s look at a live
example of how to do this!
+ Text qgivdemotext to the number 50155
+ A preselected donation amount will display
Demo Credit Card: 4111 1111 1111 1111
Expiration Date: 01/25
3-digit Security: 555

22. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Qgiv’s Text Giving Platform cont.
Text-to-Give through the Mobile Giving
Foundation
+ Text-to-give is a carrier-based mobile
fundraising method. Donors are billed the
donation amount on their phone bill.
+ Custom keywords tied to donation amounts
+ Keyword for recurring donations
+ 1-step process for donors

23. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Qgiv + Bloomerang Integration
“We use Qgiv to export donations and donor data to our
CRM, Bloomerang, every single day. I just set the integration
to export automatically daily, and it’s done. I don’t need to do
a thing. Qgiv exports the donor name, all contact information,
donation amount, date, and type of donation. Setting up this
integration has saved us hundreds of hours of manually
entering data. We’d be lost without it.”

24. Pricing

25. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions

26. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions

27. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions

28. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions

29. Questions?

30. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
Resources
+4 Text Fundraising Opt-In Best Practices for Nonprofits
+5 Text Message Marketing Best Practices Every
Fundraiser Needs to Know

31. Donation Forms ⬢ Event Registration ⬢ Text Fundraising ⬢ Peer-to-Peer ⬢ Auctions
You’re changing the world.
Let us help.