Bloom Academy - 09 Events (1).pptx.pdf

Welcome to
Bloomerang Academy
Thank you for joining us!

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Donation Forms | Event Registration
Text Fundraising | Peer-to-Peer | Auctions
Tools and Strategies for
Hybrid Fundraising Events

+ With Qgiv for over 4 years and a marketing professional for over 7!
+ Digital marketing and optimizing the user journey are my areas of expertise.
+ I have 3 animals: 1 dogs and 2 cats.
Justin Cook, Product Marketing Manager
Meet the Speaker

Why should your nonprofit
try a hybrid event?

Hybrid Events
COVID-19 is still around,
and donors may be
hesitant to attend
in-person events.
A virtual component
extends the reach of your
fundraiser.
Donors are more than
willing to participate
virtually.

We’re going to look at how other organizations are successfully raising money with
hybrid events. With each example, we’ll have a takeaway you can apply to your own
events and a tip for how to use Qgiv’s tools to keep your supporters engaged and
excited about your event. We’ll take a look at:
+ “Standard” fundraising events
+ Peer-to-peer events
+ Silent auction events
What are we covering today?

Communicate Clearly
It’s not a secret that you should communicate with
supporters that you are looking for fundraisers. But
those event communications should be clear about:
+ How fundraising participation works
+ Why they should participate in fundraising
+ What’s expected as a fundraiser
+ Where they can sign up

Inspire Supporters
Reiterate how supporters will make a difference. Use
your nonprofit story to inspire supporters to register for
your event.
+ Use video to help supporters visualize their impact
+ Provide testimonials on how your organization makes
an impact
+ Provide examples of the services you provide

Ideas for Hybrid
Standard Events

Ideas for Hybrid Standard Events
+ Dinner and a movie
+ Scavenger hunt/activity for kids
+ Trivia/game night
+ Talent/art/fashion show
+ Sales
+ Services

Example of Hybrid Standard Events

Fundraising Best Practices
+ The key to a successful event is effective
communication
+ Update your automated receipts. It’s a valuable place
to add participation details and other important
information
+ Boost event participation by intentionally recruiting
people to spread the word about your event,
especially on social media

Qgiv Tools & Tips
+ Build packages, set up private packages, and add promo
codes using our event registration platform—it’s available
to all Qgiv users
+ Use conditional content to include specifics about your
participants’ registration details in receipts
+ Use reports and the customizable dashboard to see a list of
registrants and track overall fundraising progress

Ideas for Hybrid
Peer-to-Peer Events

Ideas for Hybrid Peer-to-Peer Events
+ Network fundraisers
+ Walks, run, bike rides, or other
fun activities
+ Contests or challenges
+ DIY fundraising
+ Table-based events like gala’s
and luncheons

Example of Hybrid Peer-to-Peer Events

Fundraising Dashboards
+ Upload a fundraising guide, social templates, email
templates, text templates, story telling resources (and
more!) to a fundraising dashboard for supporters to
access
+ Supporters can create and customize their personal
and team fundraising pages
+ A welcome quest will help supporters get familiar with
their fundraising dashboard and will check off the 4
key behaviors

Communication Tools
+ Your organization and supporters will be able to
communicate with your networks through social
media, email, and text.
+ “Personalization tokens” and email lists help you and
your supporters to personalize communications.
+ Supporters can integrate with “Facebook Fundraisers”
to raise funds directly on their Facebook page

Gamification Tools
Qgiv’s peer-to-peer fundraising platform has native
gamification tools.
+ Create custom badges or use the default badge
system.
+ Dedicated team and individual leaderboards that can
be integrated on any page.
+ Create and customize fundraising thermometers to
show fundraising progress.

Ideas for Hybrid
Silent Auction Events

Ideas for Hybrid Auction Events
+ Provide entertainment that can be
viewed live and livestreamed
+ Show donors how they can
participate in-person and virtually
+ Highlight big-ticket items or unique
packages on social media and with
video on your auction page
+ Include a contest like a raffle

Example of Hybrid Auction Events

Qgiv Tools & Tips
+ Communicate! Ensure supporters know where to
register, how to view and bid on items, and so on
+ Establish a point person to handle questions and help
supporters participate
+ Make sure to highlight big ticket items and
fund-a-need items during the event
+ Show fundraising progress throughout the event to
encourage more participation and donations

Qgiv Tools & Tips
+ Start early! You need at least 30 days before your
auction, especially if you need training
+ Enable push notifications so supporters know when
they’re out-bid
+ If you have a lot of items, add tags so supporters can
easily search and find an item
+ Separate items into groups and schedule each group
to be available at different times

Recap
Hybrid Events
• A virtual component extends the reach of your events and encourages hesitant
supporters to still participate.
Communicate Clearly
• Send clear communications, organize a group of dedicated supporters, and inspire
supporters to fundraise.
Inspire Supporters
• Show supporters how they can make an impact.
Use Fundraising Tools
• Use tools like Qgiv that make it easy on your organization to setup and host hybrid
events.

Questions?

Bloom Academy - 09 Events (1).pptx.pdf

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