Strategies For Online Events & Fundraising


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Slides from my presentation at the IoF Yorshire Annual Conference. Quick overview of strategies that you charities can use to improve online event registration and boost participant fundraising.

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  • Ask your staff member to blog about their experiences Share this with participants – the ups and downs of training, how they’re fundraising Don’t be afraid to talk about the good news and the bad news
  • Ask corporate donors to register and create teams Encourage corporate participants to get their friends, families and customers involved too Offer special incentives such as discounted entry fees and marketing opportunities Create fundraising competitions between corporate teams Build customised corporate pages on your website that funnel all of the corporate team fundraising, participant information into one area Create a dedicated registration area for corporate participants and their networks Create a corporate hospitality area at your event Work with corporate teams to set achievable and inspirational fundraising goals
  • Get your participants excited about their fundraising page Provide easy to use instructions for less web savvy participants Create contests for the best fundraising page or most original fundraising idea Create a video contest and ask participants to send in and POST the video on their fundraising pages Put fundraising tips in a prominent place on your website, email them to supporters and include them in your event pack
  • Strategies For Online Events & Fundraising

    1. 1. From registration to fundraising
    2. 2. About me <ul><li>Now: Digital Development Manager for Rapidata Services </li></ul><ul><li>Then: Worked as a Product Specialist on the UK Team for Artez Interactive </li></ul><ul><li>A long time ago: Fundraiser for The Stephen Lewis Foundation </li></ul><ul><li>A very long time ago: Graduate of the Fundraising & Volunteer Management Programme at Humber College </li></ul>
    3. 3. Who are you?
    4. 4. Strategies for Online Events – From registration to fundraising and how to get your participants to raise more
    5. 5. Your Registration Process…. <ul><li>Is the registration button easy to find? </li></ul><ul><li>How easy is it? </li></ul><ul><li>How long does it take? </li></ul><ul><li>Can participants pay, create a fundraising page and add extras on all in one go? </li></ul><ul><li>What is the incentive to register now? </li></ul><ul><li>Do participants know what is expected of them? </li></ul>
    6. 10. Good Registration <ul><li>Keep the registration process as short as possible (under 5mins) </li></ul><ul><li>Don’t ask too many ‘extra’ questions </li></ul><ul><ul><li>Just the essentials!!! </li></ul></ul><ul><li>Make sure participants know where to get help if they need it </li></ul><ul><li>TEST! TEST! TEST! </li></ul>
    7. 11. Good Registration <ul><li>Do something special for ‘return’ participants </li></ul><ul><li>Offer early bird discounts </li></ul><ul><li>Offer registration incentives </li></ul><ul><li>How many registration processes are supporters going through? </li></ul><ul><li>TEST! TEST! TEST! </li></ul>
    8. 12. Bad Registration <ul><li>Over complicated instructions </li></ul><ul><li>Too many options/questions </li></ul><ul><li>Too many websites, micro sites, logins </li></ul><ul><li>No clear call to action </li></ul><ul><li>No incentives (your event is not the only one out there!) </li></ul><ul><li>Unclear payment options </li></ul><ul><li>No way to easily get help </li></ul>
    9. 15. Registration Success Story <ul><li>In 2009, The Prince’s Trust doubled the number of registrations for the Palace to Palace Cycle </li></ul><ul><ul><li>Reduced registration processes by unifying payment process and registration process </li></ul></ul><ul><ul><li>Allowed participants to ‘add a friend’ </li></ul></ul><ul><ul><li>Stripped out all ‘extra’ questions and only asked the basics </li></ul></ul><ul><ul><li>Told participant what to expect </li></ul></ul><ul><li>2010 registrations started the day of the 2009 race! </li></ul>
    10. 16. Your Fundraising <ul><li>What percentage of participants are fundraising? </li></ul><ul><li>How easy is it to fundraise online? </li></ul><ul><li>Are you using a fundraising portal or your own site? </li></ul><ul><li>Do your participants know how to fundraise? </li></ul><ul><li>What incentive is there for participants to raise more? </li></ul>
    11. 17. Make a BIG deal about your top fundraisers
    12. 18. Create fundraising challenges for participants
    13. 19. Ask a staff member to participate in your event
    14. 20. Get your corporate supporters involved
    15. 22. Fundraising Success Story <ul><li>Helen & Douglas House, Santas on the Run doubled fundraising from 2008 to 2009 </li></ul><ul><li>Corporate supporters asked to participate and create team fundraising pages – they were the biggest fundraisers! </li></ul><ul><li>Regular emails and fundraising incentives were used to encourage participants to raise more </li></ul><ul><ul><li>Prize draw for top fundraisers </li></ul></ul><ul><li>Average donation amounts rose by £4 and average number of sponsors rose by 1 </li></ul><ul><li>Introduction of a second location broadened registration and fundraising figures </li></ul>
    16. 23. Keep your web content fresh, exciting and up to date
    17. 24. Use free social media tools
    18. 25. Encourage participants to customise their fundraising pages
    19. 26. Encourage participants to customise their fundraising pages
    20. 27. Don’t be shy …the whole point of your event is fundraising!
    21. 28. Summary <ul><li>Make a BIG deal about your top fundraisers </li></ul><ul><li>Create fundraising challenges for participants and send one out per week </li></ul><ul><li>Ask a staff member to participate in your event </li></ul>
    22. 29. <ul><li>Keep your web content fresh, exciting and up to date </li></ul><ul><li>Use free social media tools </li></ul><ul><li>Encourage participants to customise their fundraising pages </li></ul><ul><li>Don’t be shy </li></ul>Summary
    23. 30. Sources & Blogs to Read <ul><li>Katya's Non-Profit Marketing Blog: </li></ul><ul><li>Giving in a digital world: </li></ul><ul><li>HomeMade Digital: </li></ul><ul><li>Artez Interactive: </li></ul><ul><li>Donor Power Blog: </li></ul><ul><li>Digital Native: </li></ul><ul><li>Rapidata News: </li></ul>
    24. 31. Contact <ul><li>Alexandra Bono </li></ul><ul><li>Digital Development Manager </li></ul><ul><li>Rapidata Services </li></ul><ul><li> </li></ul><ul><li>Tel: 01293 524066 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @alexbono and @rapidata_uk </li></ul>
    25. 32. Thank you!!!