Beyond Brainstorms: 
Make Problem Solving Fun! 
PRESENTED BY ALISSA RUEHL & SOPHIA LATTO
Introductions 
Sophia Latto, Principal Consultant – UX and Design 
I provide user experience design, user research, and visual 
design for non-profit websites. Part of diving into website 
information architecture and design involves leading interactive 
activities with our client’s constituents and our clients in order to 
build websites for maximum usability and conversion. Prior to 
joining Blackbaud, I worked as a Creative Director at a design 
and marketing agency in New York City. @sophialatto 
Alissa Ruehl, Sr. User Researcher 
I am part if the Blackbaud User Experience team where I use 
creative techniques to dig into the root problems users are trying 
to solve and test out potential solutions. I like alternating between 
left brain and right brain activities to facilitate innovation games to 
look at problems in new ways and pave the way for creative 
solutions. Prior to joining Blackbaud, I worked in the fields of 
website user experience and online marketing. @alissaru 
2 #bbcon #sophialatto #alissaruehl
What did the dot stickers do? 
You just participated in the first problem solving exercise! 
Why: 
• Make meetings more productive and engaging by 
determining which topics the group is most interested in. 
• Dot voting is anonymous and can be done as people enter, 
rather than taking up meeting time. 
How: 
1. Set up a list of topics that could be discussed in a meeting and 
place it near the door of your meeting room. 
2. As each participant walks in, have them place a sticker(s) 
next to the subject about which they are most passionate. 
3. The dots are votes. The 2-3 topics with the most dots will 
determine your meeting agenda. 
3 #bbcon #sophialatto #alissaruehl
4 #bbcon #sophialatto #alissaruehl
Why are games important? 
• Think about things in new ways to 
find creative solutions 
• Understand underlying problems 
• Escape from patterns of negativity 
• Replace conflict with 
understanding 
• Connect with your 
teammates 
• Also, they’re fun!
Games we might play today. 
6 #bbcon #sophialatto #alissaruehl
Image-ination 
Spark insights and see potential new ideas. 
Why: 
• To generate new ideas about a topic on which you feel stuck. 
• Images have the ability to spark insights and encourages 
people to free-associate and see potential new ideas. 
How: 
1. Assemble a collection of images that do not contain words. 
2. Put a large sheet of paper in the center of the table. In the 
center, write out a 1-3 word description of the topic you 
want to generate new thinking around. (e.g., finding new donors) 
3. Place the cards around the description face down. 
4. Each person at the table randomly selects an image, turns it over and then will 
(quickly) come up with as many ideas as possible about how the image relates to the 
topic. The players will write down each idea on a separate sticky note. 
5. Then the group will look at all the ideas and group them in clusters that relate to each 
other, and will write a title for each cluster. 
6. Talk about how the titled photos can inform the group’s thinking about the topic. Make 
a list of possible actions you can take in response. 
7 #bbcon #sophialatto #alissaruehl 
Players: 5-10 per 
group 
Time: 15 min to 1 
hour
Circles and Soup 
Identify what can be done. 
Why: 
• Focus on achievable solutions rather than the 
group griping about things that are unsolvable 
How: 
1. Everyone writes out problems or items they 
wish could be done on sticky notes & place 
them in the front of the room 
2. Draw three concentric circles on a large 
sheet of paper & label them “What I can 
control”, “What I can influence” and “What is 
beyond my control or influence” 
3. The facilitator pulls a note & the group discusses 
which circle it belongs in. Continue for all notes. 
4. The group picks 1 or 2 items from the center circle to tackle. 
5. Save the paper for your next meeting. Over time, tackle all of the 
items in the center circle. Occasionally pick an item to attempt to 
influence. Redirect conversations about items in the outer circle, “the soup” 
8 #bbcon #sophialatto #alissaruehl 
Players: 1-20 
Time: 20 min to 1 
Hour
Day in the Life 
Identify opportunities to improve a process. 
Why: 
• If a process is too complex, takes too long, or no one 
seems to know how the work gets done, this exercise 
will help you understand & improve the process 
How: 
1. Pick an object to learn about. It could be a report, a 
campaign idea, or a direct mail piece. 
2. Pick a starting & ending point & identify major steps 
in the process. Put these points on a whiteboard or large paper. 
3. The group then maps the story of this object’s adventure from point A to point Z. 
There may be branches, loops & wait times. Use drawings (stick figures, ticking 
clocks, phones, etc) as well as text. Highlight important areas or pain-points. 
4. Take a photo or record this diagram. 
5. Decide what should be changed & draw a new diagram of how you could 
improve the flow 
9 #bbcon #sophialatto #alissaruehl 
Players: 2-10 
Time: 1 to 2 hours
Post-up 
Generate ideas. 
Why: 
• Brainstorming ideas is an opening activity, 
a first step. From there you can further 
organize and prioritize your thoughts. 
How: 
1. Write a question or a topic on a 
whiteboard or large sheet of paper. 
2. Ask the players to silently write their 
ideas on separate sticky notes. 
3. Provide silence during this activity so 
people can think without interruption. 
4. After a set amount of time, ask players to stick their 
notes on the whiteboard and quickly present them. 
5. Sort all posted ideas into meaningful topics 
and categories. Plan next steps. 
10 #bbcon #sophialatto #alissaruehl 
Players: 1-20 
Time: 10 min to 1 
Hour
Games to try with your team.
Pre-Mortem 
Solve problems that have not yet occurred. 
Why: 
• Identify potential issues before they 
happen and figure it how to prevent them 
from happening. 
• Ask team members to tap into their 
experience and intuition, at a time when it’s 
needed most, and is potentially most useful. 
How: 
1. A pre-mortem is best conducted at a project 
kick-off, with all key team members present 
and after goals and plans have been laid out. 
2. Write the question “How will this end in 
disaster?” on a whiteboard. 
3. List all the ways the project can go wrong 
and list what you could do to keep it from going wrong. 
Players: Any 
Time: 30 min to 1 
hour 
4. Rank the risks and concerns to determine priority. 
5. Decide what actions are need to be taken to address these risks
The 5 “Whys” 
Get to the root cause 
Why: 
• Move beyond the surface of a problem an 
discover the root cause. 
• Examine the underlying reasons and 
tackle a problem by addressing the source. 
How: 
1. Establish a problem your team needs to evaluate. 
2. Write the problem in a visible area so all can see. 
3. Ask “Why?” in response to five consecutive answers. 
13 #bbcon #sophialatto #alissaruehl 
WHY 
?
Example of a “Why” Solution 
Problem: The Lincoln Memorial was crumbling & The National Park Service 
convened a committee to look into the issue. 
1. Why is it crumbling? 
• Excessive wear from cleaners & high power sprayers. 
• Solution – experiment with different cleaners & brushes. 
• Didn’t work 
2. Why do we need to clean it so much? 
• Excessive bird droppings 
• Solution – nets to keep birds out 
• Wasn’t effective, and got complaints from tourists 
3. Why do all the birds love Lincoln Memorial? 
• Insects swarm & birds eat the insects 
• Solution – insecticide 
• Wasn’t effective, and got complaints from tourists 
4. Why are there so many insects? 
• They swarm at dusk & dawn because of the bright lights 
5. Why are the lights coming on? 
• To let tourists appreciate the monument, but preserving it is more important 
• Solution – turn on the lights later in the evening & turn them off earlier in the morning 
It worked, and actually saved money! 
14 #bbcon #sophialatto #alissaruehl
Icebreaker 1 
Get to know people. 
Why: 
• Get to know each other in your group. This breaks the ice and allows for an 
easier and more enjoyable meeting, training or brainstorming session. 
How: 
1. Have people in the group pair up. 
2. Each person in the pair will interview the other for 2 minutes and will pick out 
one or two things that are most interesting. 
3. The interviewers will introduce 
their person to the group 
and will tell the group 
why their person 
is interesting. 
15 #bbcon #sophialatto #alissaruehl 
Players: 8-20 
Time: 10 to 20 min 
? 
...
Icebreaker 2 
16 #bbcon #sophialatto #alissaruehl 
Players: 10-30 
Time: 20 to 25 min 
Build small connections for a team that meets occasionally 
Why: 
• Get to know each other in your group. This breaks the ice and allows for 
an easier and more enjoyable meeting, training or brainstorming session. 
How: 
1. Print out papers that list each person in the group with plenty of room to write 
2. For 20 minutes, people should converse & find out 1 memorable fact about each 
person on the list & write it down. 
3. Individuals can pick specific facts to share but often end up stumbling onto facts 
meaningful to each other as they converse. One person might be interested in 
where you grew up, another might be more interested 
in your passion for gardening or favorite sports team. 
4. Optionally, host a quiz at the end. Call on someone 
to give you their fact for the first person, have that 
person give their fact for the new person, etc. 
Often you make additional mental connections 
in this step. Write them down also! 
5. When you’re done, you have a cheat sheet 
for future reference.
Predict Next Year’s Headlines 
Project your organization into the future. 
Why: 
• These predictions will help you define which 
issues to pursue in project and goal development. 
• Identify ways to develop and sustain 
constituent relationships. 
How: 
1. Invite 5-10 of your core constituents to a focus group 
and ask them to project your organization into the future. 
2. Have the group brainstorm future headlines about your organization. Have them 
identify ways they see your mission’s impact evolving and ask them how they 
might be a part of your mission. 
3. Write each headline on a whiteboard and follow it with 2-3 supporting statements 
that would be part of the news story. 
4. Record the discussion and whiteboard and review it with your team. 
5. Based on this constituent-focused research, define goals for future growth and 
identify ways to develop and sustain constituent relationships. 
17 #bbcon #sophialatto #alissaruehl 
Players: 5-10 
Time: 30 min to 1 
hour
Tweet this now 
Learn fun techniques to generate 
better ideas & more of them. It's 
like caffeine for your brain! 
#bbcon # alissaruehl #sophialatto 
18 #bbcon #sophialatto #alissaruehl
Sources 
We encourage you to explore ways to problem-solve and innovate 
further. Below is a list of books we highly recommend and from which 
this session was based. Have fun!! 
• Gamestorming: A Playbook for Innovators, Rulebreakers and 
Changemakers by Dave Gray, Sunni Brown and James Macanufo 
• Innovation Games: Creating Breakthrough Products Through 
Collaborative Play, by Luke Hohmann 
• Ideo Method Cards: 51 ways to inspire design. www.ideo.com 
• Image on page 5 from “Circle Around” © Copywrite IdeaConnect, LLC 
1999-2009 
• The Imag-ination game is based on Picture This! Adapted from the 
Visual Icebreaker Kit, one of several image-based games and tools 
from VisualSpeak, LLC. 
• The Post-up Game is based on the exercises in Rapid Problem Solving 
with Post-it® Notes by David Straker. 
19 #bbcon #sophialatto #alissaruehl
Are you pumped up and ready to go? 
Don’t forget to complete 
a session survey! 
Each completed survey enters you into a drawing to win a 
complimentary registration to bbcon 2015 in Austin, Texas*. 
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be 
exchanged, applied to, or combined with any other offer. 
20 #bbcon #sophialatto #alissaruehl

Beyond Brainstorms: Make Problem Solving Fun

  • 1.
    Beyond Brainstorms: MakeProblem Solving Fun! PRESENTED BY ALISSA RUEHL & SOPHIA LATTO
  • 2.
    Introductions Sophia Latto,Principal Consultant – UX and Design I provide user experience design, user research, and visual design for non-profit websites. Part of diving into website information architecture and design involves leading interactive activities with our client’s constituents and our clients in order to build websites for maximum usability and conversion. Prior to joining Blackbaud, I worked as a Creative Director at a design and marketing agency in New York City. @sophialatto Alissa Ruehl, Sr. User Researcher I am part if the Blackbaud User Experience team where I use creative techniques to dig into the root problems users are trying to solve and test out potential solutions. I like alternating between left brain and right brain activities to facilitate innovation games to look at problems in new ways and pave the way for creative solutions. Prior to joining Blackbaud, I worked in the fields of website user experience and online marketing. @alissaru 2 #bbcon #sophialatto #alissaruehl
  • 3.
    What did thedot stickers do? You just participated in the first problem solving exercise! Why: • Make meetings more productive and engaging by determining which topics the group is most interested in. • Dot voting is anonymous and can be done as people enter, rather than taking up meeting time. How: 1. Set up a list of topics that could be discussed in a meeting and place it near the door of your meeting room. 2. As each participant walks in, have them place a sticker(s) next to the subject about which they are most passionate. 3. The dots are votes. The 2-3 topics with the most dots will determine your meeting agenda. 3 #bbcon #sophialatto #alissaruehl
  • 4.
  • 5.
    Why are gamesimportant? • Think about things in new ways to find creative solutions • Understand underlying problems • Escape from patterns of negativity • Replace conflict with understanding • Connect with your teammates • Also, they’re fun!
  • 6.
    Games we mightplay today. 6 #bbcon #sophialatto #alissaruehl
  • 7.
    Image-ination Spark insightsand see potential new ideas. Why: • To generate new ideas about a topic on which you feel stuck. • Images have the ability to spark insights and encourages people to free-associate and see potential new ideas. How: 1. Assemble a collection of images that do not contain words. 2. Put a large sheet of paper in the center of the table. In the center, write out a 1-3 word description of the topic you want to generate new thinking around. (e.g., finding new donors) 3. Place the cards around the description face down. 4. Each person at the table randomly selects an image, turns it over and then will (quickly) come up with as many ideas as possible about how the image relates to the topic. The players will write down each idea on a separate sticky note. 5. Then the group will look at all the ideas and group them in clusters that relate to each other, and will write a title for each cluster. 6. Talk about how the titled photos can inform the group’s thinking about the topic. Make a list of possible actions you can take in response. 7 #bbcon #sophialatto #alissaruehl Players: 5-10 per group Time: 15 min to 1 hour
  • 8.
    Circles and Soup Identify what can be done. Why: • Focus on achievable solutions rather than the group griping about things that are unsolvable How: 1. Everyone writes out problems or items they wish could be done on sticky notes & place them in the front of the room 2. Draw three concentric circles on a large sheet of paper & label them “What I can control”, “What I can influence” and “What is beyond my control or influence” 3. The facilitator pulls a note & the group discusses which circle it belongs in. Continue for all notes. 4. The group picks 1 or 2 items from the center circle to tackle. 5. Save the paper for your next meeting. Over time, tackle all of the items in the center circle. Occasionally pick an item to attempt to influence. Redirect conversations about items in the outer circle, “the soup” 8 #bbcon #sophialatto #alissaruehl Players: 1-20 Time: 20 min to 1 Hour
  • 9.
    Day in theLife Identify opportunities to improve a process. Why: • If a process is too complex, takes too long, or no one seems to know how the work gets done, this exercise will help you understand & improve the process How: 1. Pick an object to learn about. It could be a report, a campaign idea, or a direct mail piece. 2. Pick a starting & ending point & identify major steps in the process. Put these points on a whiteboard or large paper. 3. The group then maps the story of this object’s adventure from point A to point Z. There may be branches, loops & wait times. Use drawings (stick figures, ticking clocks, phones, etc) as well as text. Highlight important areas or pain-points. 4. Take a photo or record this diagram. 5. Decide what should be changed & draw a new diagram of how you could improve the flow 9 #bbcon #sophialatto #alissaruehl Players: 2-10 Time: 1 to 2 hours
  • 10.
    Post-up Generate ideas. Why: • Brainstorming ideas is an opening activity, a first step. From there you can further organize and prioritize your thoughts. How: 1. Write a question or a topic on a whiteboard or large sheet of paper. 2. Ask the players to silently write their ideas on separate sticky notes. 3. Provide silence during this activity so people can think without interruption. 4. After a set amount of time, ask players to stick their notes on the whiteboard and quickly present them. 5. Sort all posted ideas into meaningful topics and categories. Plan next steps. 10 #bbcon #sophialatto #alissaruehl Players: 1-20 Time: 10 min to 1 Hour
  • 11.
    Games to trywith your team.
  • 12.
    Pre-Mortem Solve problemsthat have not yet occurred. Why: • Identify potential issues before they happen and figure it how to prevent them from happening. • Ask team members to tap into their experience and intuition, at a time when it’s needed most, and is potentially most useful. How: 1. A pre-mortem is best conducted at a project kick-off, with all key team members present and after goals and plans have been laid out. 2. Write the question “How will this end in disaster?” on a whiteboard. 3. List all the ways the project can go wrong and list what you could do to keep it from going wrong. Players: Any Time: 30 min to 1 hour 4. Rank the risks and concerns to determine priority. 5. Decide what actions are need to be taken to address these risks
  • 13.
    The 5 “Whys” Get to the root cause Why: • Move beyond the surface of a problem an discover the root cause. • Examine the underlying reasons and tackle a problem by addressing the source. How: 1. Establish a problem your team needs to evaluate. 2. Write the problem in a visible area so all can see. 3. Ask “Why?” in response to five consecutive answers. 13 #bbcon #sophialatto #alissaruehl WHY ?
  • 14.
    Example of a“Why” Solution Problem: The Lincoln Memorial was crumbling & The National Park Service convened a committee to look into the issue. 1. Why is it crumbling? • Excessive wear from cleaners & high power sprayers. • Solution – experiment with different cleaners & brushes. • Didn’t work 2. Why do we need to clean it so much? • Excessive bird droppings • Solution – nets to keep birds out • Wasn’t effective, and got complaints from tourists 3. Why do all the birds love Lincoln Memorial? • Insects swarm & birds eat the insects • Solution – insecticide • Wasn’t effective, and got complaints from tourists 4. Why are there so many insects? • They swarm at dusk & dawn because of the bright lights 5. Why are the lights coming on? • To let tourists appreciate the monument, but preserving it is more important • Solution – turn on the lights later in the evening & turn them off earlier in the morning It worked, and actually saved money! 14 #bbcon #sophialatto #alissaruehl
  • 15.
    Icebreaker 1 Getto know people. Why: • Get to know each other in your group. This breaks the ice and allows for an easier and more enjoyable meeting, training or brainstorming session. How: 1. Have people in the group pair up. 2. Each person in the pair will interview the other for 2 minutes and will pick out one or two things that are most interesting. 3. The interviewers will introduce their person to the group and will tell the group why their person is interesting. 15 #bbcon #sophialatto #alissaruehl Players: 8-20 Time: 10 to 20 min ? ...
  • 16.
    Icebreaker 2 16#bbcon #sophialatto #alissaruehl Players: 10-30 Time: 20 to 25 min Build small connections for a team that meets occasionally Why: • Get to know each other in your group. This breaks the ice and allows for an easier and more enjoyable meeting, training or brainstorming session. How: 1. Print out papers that list each person in the group with plenty of room to write 2. For 20 minutes, people should converse & find out 1 memorable fact about each person on the list & write it down. 3. Individuals can pick specific facts to share but often end up stumbling onto facts meaningful to each other as they converse. One person might be interested in where you grew up, another might be more interested in your passion for gardening or favorite sports team. 4. Optionally, host a quiz at the end. Call on someone to give you their fact for the first person, have that person give their fact for the new person, etc. Often you make additional mental connections in this step. Write them down also! 5. When you’re done, you have a cheat sheet for future reference.
  • 17.
    Predict Next Year’sHeadlines Project your organization into the future. Why: • These predictions will help you define which issues to pursue in project and goal development. • Identify ways to develop and sustain constituent relationships. How: 1. Invite 5-10 of your core constituents to a focus group and ask them to project your organization into the future. 2. Have the group brainstorm future headlines about your organization. Have them identify ways they see your mission’s impact evolving and ask them how they might be a part of your mission. 3. Write each headline on a whiteboard and follow it with 2-3 supporting statements that would be part of the news story. 4. Record the discussion and whiteboard and review it with your team. 5. Based on this constituent-focused research, define goals for future growth and identify ways to develop and sustain constituent relationships. 17 #bbcon #sophialatto #alissaruehl Players: 5-10 Time: 30 min to 1 hour
  • 18.
    Tweet this now Learn fun techniques to generate better ideas & more of them. It's like caffeine for your brain! #bbcon # alissaruehl #sophialatto 18 #bbcon #sophialatto #alissaruehl
  • 19.
    Sources We encourageyou to explore ways to problem-solve and innovate further. Below is a list of books we highly recommend and from which this session was based. Have fun!! • Gamestorming: A Playbook for Innovators, Rulebreakers and Changemakers by Dave Gray, Sunni Brown and James Macanufo • Innovation Games: Creating Breakthrough Products Through Collaborative Play, by Luke Hohmann • Ideo Method Cards: 51 ways to inspire design. www.ideo.com • Image on page 5 from “Circle Around” © Copywrite IdeaConnect, LLC 1999-2009 • The Imag-ination game is based on Picture This! Adapted from the Visual Icebreaker Kit, one of several image-based games and tools from VisualSpeak, LLC. • The Post-up Game is based on the exercises in Rapid Problem Solving with Post-it® Notes by David Straker. 19 #bbcon #sophialatto #alissaruehl
  • 20.
    Are you pumpedup and ready to go? Don’t forget to complete a session survey! Each completed survey enters you into a drawing to win a complimentary registration to bbcon 2015 in Austin, Texas*. *Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be exchanged, applied to, or combined with any other offer. 20 #bbcon #sophialatto #alissaruehl

Editor's Notes

  • #13 This is a less formal exercise than a typical risk analysis. A smaller group will have the most open dialog.