Zara prioritizes understanding customer preferences and delivering trendy yet affordable fashion quickly. It emphasizes an intuitive customer experience through its website, social media presence, stores, and mobile app. Zara gathers customer input and closely monitors emerging trends to help rapidly design and produce new items. This agile supply chain and responsiveness to fashion demands gives Zara a competitive edge over traditional retailers.

2. The key message of Zara is simple --
-“fast fashion”. Zara’s audience is
extensive, it aspires to create
responsible passion for fashion
amongst a broad spectrum of
consumers, spread across different
cultures and age groups. There are
many factors caused its’ success, but
the most important one is its ability
to put customers first. When you
become Zara’s membership, they
will send you email to welcome you
and show you what’s new.

3. The website of Zara is simple and clear, it
doesn’t have rich background and
exaggerated decoration like other websites
do, but clear product classification. Beside
product, they also put their stories on. “Join
life” option on the sidebar is amazing,
when you get in you’ll see full-screen
rotation model image, they usually take
photos in nature between water and trees. It
a top fashion sense. More like a visual feast.
Zara update their new product really fast
depends on season’s change. And different
topic each year to refreshing its fans. The
Images it uses on website are taken by
famous models. Include the model’s
expressions and movements are
professional.

4. Zara has social media profiles on
Facebook, Twitter, Instagram,
YouTube, Pinterest, and LinkedIn (as
Inditex, the brand’s parent company).
Because of the importance of pictures
and videos in fashion, Instagram and
Facebook are their primary social
media platforms. Across the different
social networks, Zara posts product-
focused content which gives the
audience a peek into their latest
offerings. Their fanbase consists of
mostly young females, according to
Facebook demographic data.

5. Zara has transformed the way people shop.
The company pays attention to today's
demanding consumer who wants to look like
the models she sees on Instagram. And at a
time like Fashion Week, the impossible —
looking like a runway model — has become
a viable reality. Traditional retailers are
scrambling to catch up. Zara’s shoppers are
curious to see what's coming up next; the
store currently has 6.2 million followers on
Instagram — starkly more than Gap's
989,000 followers. Even more people follow
Zara than follow Adidas, which has 5.2
million followers — which is paltry in
comparison to fast fashion behemoth Zara.

6. • Zara is well aware of the importance of
digital marketing and hence, they ensure
that they have their presence in the
digital marketing space. Facebook is one
of the places wherein everyone has their
presence so how can Zara stay back. Zara
knows that they will have to be active on
Facebook so that they can attract the
customers to frequently visit their page.
Every day twice, Zara, page is updated
with new picture. If a user likes the
Facebook page of Zara, then they will be
eligible for 15% discount.

7. The application of Zara is available in a variety of Official Markets; you can install it on IOS,
Android, Windows Phone and BlackBerry. Really, it's a good strategy, because although 94%
of mobile devices sold today in Spain come with IOS or Android, it is important to consider
small niche markets to reach potential customers than other competitors themselves
discarded. Shoppers can engage their mobile phones to see models wearing selected fashions
when they click on sensors in the store or displayed on AR-enabled shop windows. Initially
launched in 120 stores worldwide, such technology is irresistible digital-honey to draw
millennials into the store and shop.

8. This is a very visual and intuitive application. It has a white background
design with colorful pictures of models that become the different sections of
the program. With menus that take you directly to the collection you're
looking for: it is a woman, man or child. Offers you know where the nearest
shops of Zara by geographical location. All other services are provided by
the two brands: Scanner for price of the garments in the store, register as a
user to buy, basket and all products with their current prices.
Zara App: In total 646 people have voted, giving the application a score of
4.5 out of 5. There is a maximum score of 526 references and with the
minimum of 51. 40,001 consumers have rated this app so far, giving it a
rating of 4.1 out of 5. In total, 23,041 have decided to give the top score and
3,440 people gave the minimum score. It has between 5 and 10 million
downloads. Zara Android App has the 271 position in the ranking of Spanish
applications and within the category of Life style is ranked 10th.

9. The Zara brand was born with a keen
eye on its customer – its ability to
understand, predict and deliver on its
customers’ preferences for trendy
fashion at affordable prices. In addition
to its effective supply chain, the
brand’s ability to have its customers
co-create designs is unique and
provides it with a competitive
advantage. Most fashion trends often
start unexpectedly, originate from
uncommon places and grow out of
nowhere.

10. Zara’s store employees and managers to be
particularly sensitive to customer needs and
wants, and how customers enact them on
the shop floors. Zara empowers its sales
associates and store managers to be at the
forefront of customer research – they
intently listen and note down customer
comments, ideas for cuts, fabrics or a new
line, and keenly observe new styles that its
customers are wearing that have the
potential to be converted into unique Zara
styles. In comparison, traditional daily sales
reports can hardly provide such a dynamic
updated picture of the market. The Zara
empire is built on two basic rules: “to give
customers what they want”, and “get it to
them faster than anyone else”.